Available to hire
I don’t just manage accounts, I grow them. I’m an MBA-qualified account manager with over 5 years of experience, acting as a strategic partner who translates high-level business goals into actionable, revenue-driving strategies. My background blends creative strategy with client operations, so I don’t merely sell an idea—I know how to execute it flawlessly. I excel at navigating business policies and spotting upsell opportunities through consultative conversations. From marketing acquisition to account moderation, every campaign I lead delivers measurable ROI that keeps clients coming back.
From cross-functional collaboration to stakeholder events and brand activations, I thrive on turning insights into impact. I bring a global perspective to brand growth and creative campaigns, with fluency in English, Urdu, and Hindi, and a proven ability to align creative value with client KPIs across multiple markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Hindi
Fluent
Work Experience
Customer Care Representative (Part-Time) at Circle K
October 1, 2024 - PresentPromoted and upsold combo deals; leveraged in-store displays to drive product interest; maintained product knowledge to assist customers; managed POS transactions; conducted stock counts and placed orders to maintain availability.
Sub Editor at Express Tribune (partner with The New York Times)
August 1, 2024 - October 12, 2025Edited daily news, features, and opinion pieces; specialized in crime fiction and investigative journalism; crafted compelling headlines; fact-checked stories with senior editors; managed content flow and final page layout to meet deadlines; contributed to editorial vision.
Assistant Director at Filmwala Production
February 1, 2024 - October 12, 2025Collaborated with the director to translate scripts into cohesive visual narratives for music videos, commercials, and the feature film Na Baligh Afraad; assisted Head of Art Department with set design, props, and location scouting; contributed to visual style and budgeting; supported liquidity planning and client communications.
Writer, Director, Producer and CEO at Sangat Film
September 1, 2025 - October 12, 2025Directed and produced award-winning films and series including Munafiqat and Balloons of Happiness; wrote and directed the internationally recognized Balloons of Happiness; led production from concept to delivery and oversaw marketing campaigns for DVCs; managed teams and budgets to deliver high-quality content.
Customer Care Representative (Part-Time) at Circle K
October 1, 2024 - PresentBoosted sales by effectively promoting and upselling combo deals and promotional items. Utilised in-store marketing displays to drive customer interest in new products. Maintained a deep knowledge of products and promotions to provide quick and accurate information to customers. Managed all aspects of point-of-sale (POS) operations, executing a high volume of cash and card transactions. Conducted daily stock counts and placed product orders to maintain inventory levels and ensure product availability.
Sub Editor at Express Tribune (partner with The New York Times)
August 31, 2024 - October 12, 2025Edited and proofread daily news articles, features, and opinion pieces for clarity and accuracy, to the newspaper's style guide. Specialized with a focus on editing crime fiction and investigative journalism. Wrote compelling headlines and subheadings to maximise reader engagement across print and digital platforms. Collaborated with senior editors and reporters to fact-check stories. Discussed neutral opinions on Pakistani politics to maintain high journalistic standards. Managed content flow and assisted in the final layout of pages to meet strict print deadlines regularly. Contributed to the news desk's editorial vision, identifying key stories and improving the overall quality of published content.
Assistant Director at Filmwala Production
February 29, 2024 - October 12, 2025Collaborated with the director to translate scripts into a cohesive visual narrative, ensuring character arcs and story beats for music videos, commercials, and the feature film 'Na Baligh Afraad'. Assisted the Head of Art Department in managing the creative aspects of set design, props, and location scouting. Contributed to establishing the visual style and tone for commercials (Cadbury Dairy Milk, Zong). Maintained communication between the director and the producer to keep production on track and on budget. Collaborated with the finance team to manage day-to-day liquidity and medium-term cash flow forecasting and monitoring resulting in improved planning and budgeting. Counseled clients with insurance renewal and performed other administrative duties as requested, ensuring client satisfaction and retention.
Writer, Director, Producer and CEO at Sangat Film
September 1, 2025 - October 12, 2025Directed and Produced a portfolio of award-winning films and series, including 'Munafiqat,' the 'Wafadar Mini-Series,' and 'Balloons of Happiness.' Wrote and directed the globally recognised film 'Balloons of Happiness,' which earned critical acclaim and international recognition. Managed all aspects of production from concept development to final delivery, ensuring creative vision was met on time and within budget. Created and directed a successful marketing campaign of Digital Video Commercials (DVCs) for Snack City, demonstrating a strong understanding of brand communication and consumer engagement. Led creative teams and coordinated with cast and crew to achieve a cohesive and high-quality final product.
Customer Care Representative (Part-Time) at Circle K
October 1, 2024 - PresentBoosted sales by effectively promoting and upselling combo deals and promotional items. Utilised in-store marketing displays to drive customer interest in new products. Managed all aspects of point-of-sale (POS) operations, executing a high volume of cash and card transactions. Conducted daily stock counts and placed product orders to maintain inventory levels and ensure product availability.
Sub Editor at Express Tribune (partners with The New York Times)
August 31, 2024 - October 12, 2025Edited and proofread daily news articles, features, and opinion pieces for clarity and accuracy, following the newspaper's style guide. Specialized with a focus on editing crime fiction and investigative journalism. Wrote compelling headlines and subheadings to maximise reader engagement across print and digital platforms. Collaborated with senior editors and reporters to fact-check stories and discussed neutral opinions on Pakistani politics to maintain high journalistic standards. Managed content flow and assisted in the final layout of pages to meet strict print deadlines regularly.
Assistant Director at Filmwala Production
February 29, 2024 - October 12, 2025Collaborated with the director to translate scripts into a cohesive visual narrative, ensuring character arcs and story beats for music videos, commercials, and the feature film "Na Baligh Afraad." Assisted the Head of Art Department in managing set design, props, and location scouting. Contributed to establishing the visual style and tone for commercials (Cadbury Dairy Milk, Zong). Maintained communication between the director and the producer to keep production on track and on budget. Collaborated with the finance team to manage day-to-day liquidity and medium-term cash flow forecasting and monitoring resulting in improved planning and budgeting.
Writer, Director, Producer and CEO at Sangat Film
September 1, 2025 - October 12, 2025Directed and produced a portfolio of award-winning films and series, including "Munafiqat," the "Wafadar Mini-Series," and "Balloons of Happiness." Wrote and directed the globally recognised film "Balloons of Happiness," which earned critical acclaim and international recognition. Managed all aspects of production from concept development to final delivery, ensuring creative vision was met on time and within budget. Created and directed a successful marketing campaign of Digital Video Commercials (DVCs) for Snack City, demonstrating a strong understanding of brand communication and consumer engagement. Led creative teams and coordinated with cast and crew to achieve a cohesive and high-quality final product.
Advertising Specialist - Digital Marketing & Creative Research at Sangat Films
September 1, 2017 - PresentDeveloped and executed multi-channel digital marketing strategies for film releases and brand partnerships, increasing online reach by 150% and engagement by 45%. Architected and optimized paid media campaigns (Google Ads/Meta) to maximize audience growth and reduce CPA by 20%. Analyzed campaign metrics, conversion data, and audience behavior to refine targeting and messaging, resulting in a 35% uplift in ROI. Partnered with clients to identify commercial objectives, leading consultative strategy discussions to align marketing initiatives with revenue goals. Drafted persuasive scripts for promotional teasers and high-performing ad copy for social media placements.
Sub Editor – Copywriting at Express Tribune
March 1, 2024 - August 31, 2024Edited and optimized digital content for SEO, maximizing reader engagement and increasing organic online reach by 25%. Developed attention-grabbing headlines and structured narratives to boost audience interaction. Collaborated with editorial teams to ensure content clarity, credibility, and strong storytelling across digital platforms. Managed content flow and assisted in the final layout of pages to meet strict print deadlines regularly.
Creative Director – Writer & Director at Filmwalla Productions
May 1, 2023 - February 29, 2024Consulted with clients and creative teams to align campaign messaging with brand objectives. Contributed to creative direction and storytelling for commercial campaigns including Cadbury Dairy Milk and Zong. Supported paid marketing strategies across multiple accounts, directly contributing to a 15% improvement in acquisition efficiency. Simplified reporting frameworks to highlight revenue-impacting metrics, improving stakeholder confidence and alignment.
Creative Producer – Research Analyst at ISPR
September 1, 2023 - March 31, 2024Directed digital documentary campaigns promoting tourism in Sindh with a focus on online audience engagement. Managed digital content workflows and supported marketing rollout across social media platforms. Analyzed conversion and engagement data to identify drop-off points and optimization opportunities across the customer journey. Built early expertise in translating raw data into actionable business insights for non-technical stakeholders.
Customer Care Representative at Circle K, Dublin
October 1, 2024 - August 31, 2025Delivered customer-focused service while promoting in-store campaigns and product offers to drive sales. Used consultative communication and product knowledge to address objections and convert customer interest into purchases. Supported promotional initiatives by effectively communicating brand messaging and product value to customers.
Writer and Director at Sangat Film
September 1, 2017 - PresentDirected and produced award-winning films and series, including Munafiqat and Wafadar Mini-Series, and wrote/directed Balloons of Happiness, which earned international recognition. Managed all production stages from concept to final delivery within budget, and led creative teams to deliver cohesive, high-quality outputs. Created and directed a successful DVC marketing campaign for Snack City to drive brand engagement.
Sub Editor | Copywriting at Express Tribune
March 1, 2024 - August 1, 2024Edited and proofread daily news articles, features, and opinion pieces for clarity and accuracy, with a focus on crime fiction and investigative journalism. Wrote compelling headlines and managed content flow to meet print deadlines, collaborating with senior editors and reporters for fact-checking and layout.
Creative Director, Art Director and Assistant Director at Filmwala Production
May 1, 2023 - February 1, 2024Translated scripts into cohesive visual narratives, led art department efforts for set design, props, and location scouting, and helped establish the visual style and tone for commercials (Cadbury Dairy Milk, Zong). Maintained communication between director and producer to keep production on track and within budget.
Sales Associate at Circle K, Dublin, Ireland
October 1, 2024 - PresentPromoted and upsold combo deals, utilized in-store displays to drive product interest, maintained strong product knowledge, managed POS transactions, and conducted daily stock counts to ensure product availability.
Producer, Writer and Director at Sangat Film
September 1, 2017 - PresentDirected and produced a portfolio of award-winning films and series, including Munafiqat, the Wafadar Mini-Series, and Balloons of Happiness. Wrote and directed Balloons of Happiness, earning international recognition. Managed production from concept to final delivery within time and budget. Created and directed a marketing campaign of Digital Video Commercials (DVCs) for Snack City. Led creative teams and coordinated cast and crew to achieve a cohesive final product.
Creative Director | Art Director and Assistant Director at Filmwala Production
May 1, 2023 - February 1, 2024Collaborated with the director to translate scripts into a cohesive visual narrative. Head of Art Department managing set design, props, and location scouting. Helped establish visual style and tone for commercials (Cadbury Dairy Milk, Zong). Acted as liaison between director and producer to maintain production on track and within budget.
Retail Sales Associate at Circle K
October 1, 2024 - PresentBoosted sales by promoting and upselling combo deals and promotional items. Utilized in-store marketing displays to drive interest in new products. Managed POS transactions, daily stock counts, and inventory orders.
Advertising Specialist – Digital Marketing, Creative & Account Management at IAL Saatchi & Saatchi
August 1, 2024 - PresentIdentified upsell and cross-sell opportunities within existing client portfolios, contributing to a 20% increase in account revenue within six months. Managed Google Analytics, Meta Ads dashboards to derive actionable insights, driving a 15% reduction in CPA and boosting client retention. Designed and executed lead generation campaigns across paid social, reducing average sales cycle length by 18%. Led consultations across 100+ accounts, guiding onboarding, brief translation, campaign delivery, and performance reviews, achieving 90% client retention. Coordinated stakeholder events and brand activations with post-event ROI reporting. Conducted market research to identify consumer trends, improving targeting accuracy by 30% and optimising paid media segments.
Sub Editor – Copywriting & Content Strategy at Express Tribune
March 1, 2024 - August 2, 2024Boosted organic reach by 25% by using audience analytics to identify content gaps. Edited and SEO optimized content to lift organic search visibility and reader engagement. Crafted compelling headlines and structured narratives designed to drive higher click-through rates. Collaborated with editorial teams to ensure content clarity, credibility, and strong storytelling across digital platforms.
Creative Director – Asst. Writer & Asst. Director at Filmwala Production
May 1, 2023 - February 29, 2024Won commercial briefs from Cadbury and Zong by leading strategic pitches that tied creative value directly to client KPIs. Built a reliable pipeline of qualified leads through strategic networking and high-value industry referrals. Managed 20+ commercial shoots on time and under budget by coordinating multiple talent, vendors, and on-set logistics. Boosted acquisition efficiency by 15% across multiple accounts by refining paid media targeting and sharpening creative. Simplified client reporting to spotlight revenue metrics, directly improving stakeholder confidence and commercial alignment.
Creative Producer – Research Analyst at Sangat Films
September 1, 2023 - March 31, 2024Developed sales and outreach strategies to promote digital documentary campaigns, securing distribution partnerships and expanding online viewership for Sindh tourism initiatives. Generated and qualified audience leads through targeted social media outreach and community engagement, building an active online subscriber base. Coordinated large-scale production and event operations for documentary shoots across Sindh, managing multi-vendor logistics, on-location crews, and post-production workflows. Analysed conversion and engagement data to identify drop-off points and optimisation opportunities across the customer journey, translating findings into actionable insights for non-technical stakeholders.
Customer Care Representative at Circle K
October 1, 2024 - August 31, 2025Applied consultative sales techniques to promote in-store campaigns and upsell product offers, consistently meeting daily targets through objection handling and product knowledge. Generated incremental sales by identifying customer needs in real time and matching them to relevant products and promotions, contributing to increased basket size and transaction value.
Education
MBA (Marketing) at Dublin Business School, Dublin, Ireland
September 1, 2025 - October 12, 2025Bachelor's in Media Science (Film and TV Production) at SZABIST, Karachi, Pakistan
January 11, 2030 - May 1, 2023MBA (Marketing) at Dublin Business School, Dublin, Ireland
September 1, 2025 - October 12, 2025Bachelor's in Media Science (Film and TV Production) at SZABIST, Karachi, Pakistan
January 11, 2030 - May 1, 2023MBA (Marketing) at Dublin Business School
September 1, 2025 - October 12, 2025Bachelor's in Media Science (Film and TV Production) at SZABIST (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology), Karachi, Pakistan
January 11, 2030 - May 1, 2023Master of Business Administration (MBA) in Marketing at Dublin Business School
January 1, 2024 - January 1, 2025Bachelor - Media Science at SZ ABIST, Pakistan
January 1, 2019 - January 1, 2024MBA Marketing at Dublin Business School
September 1, 2024 - September 1, 2025Bachelor – Media Science at SZABIST
September 1, 2019 - September 1, 2023MBA in Marketing at Dublin Business School
September 1, 2024 - September 1, 2025Bachelor of Media Science at SZABIST
September 1, 2019 - September 1, 2023Master of Business Administration (MBA) in Marketing at Dublin Business School
January 1, 2024 - January 1, 2025Bachelor of Media Science at SZABIST, Pakistan
January 1, 2019 - January 1, 2024Qualifications
Stamp 1G Visa
January 11, 2030 - April 28, 2026Stamp 1G visa eligibility
January 11, 2030 - April 28, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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