Customer Care Representative (Part-Time) at Circle K

Promoted and upsold combo deals; leveraged in-store displays to drive product interest; maintained product knowledge to assist customers; managed POS transactions; conducted stock counts and placed orders to maintain availability.

Sub Editor at Express Tribune (partner with The New York Times)

Edited daily news, features, and opinion pieces; specialized in crime fiction and investigative journalism; crafted compelling headlines; fact-checked stories with senior editors; managed content flow and final page layout to meet deadlines; contributed to editorial vision.

Assistant Director at Filmwala Production

Collaborated with the director to translate scripts into cohesive visual narratives for music videos, commercials, and the feature film Na Baligh Afraad; assisted Head of Art Department with set design, props, and location scouting; contributed to visual style and budgeting; supported liquidity planning and client communications.

Writer, Director, Producer and CEO at Sangat Film

Directed and produced award-winning films and series including Munafiqat and Balloons of Happiness; wrote and directed the internationally recognized Balloons of Happiness; led production from concept to delivery and oversaw marketing campaigns for DVCs; managed teams and budgets to deliver high-quality content.

Customer Care Representative (Part-Time) at Circle K

Boosted sales by effectively promoting and upselling combo deals and promotional items. Utilised in-store marketing displays to drive customer interest in new products. Maintained a deep knowledge of products and promotions to provide quick and accurate information to customers. Managed all aspects of point-of-sale (POS) operations, executing a high volume of cash and card transactions. Conducted daily stock counts and placed product orders to maintain inventory levels and ensure product availability.

Sub Editor at Express Tribune (partner with The New York Times)

Edited and proofread daily news articles, features, and opinion pieces for clarity and accuracy, to the newspaper's style guide. Specialized with a focus on editing crime fiction and investigative journalism. Wrote compelling headlines and subheadings to maximise reader engagement across print and digital platforms. Collaborated with senior editors and reporters to fact-check stories. Discussed neutral opinions on Pakistani politics to maintain high journalistic standards. Managed content flow and assisted in the final layout of pages to meet strict print deadlines regularly. Contributed to the news desk's editorial vision, identifying key stories and improving the overall quality of published content.

Assistant Director at Filmwala Production

Collaborated with the director to translate scripts into a cohesive visual narrative, ensuring character arcs and story beats for music videos, commercials, and the feature film 'Na Baligh Afraad'. Assisted the Head of Art Department in managing the creative aspects of set design, props, and location scouting. Contributed to establishing the visual style and tone for commercials (Cadbury Dairy Milk, Zong). Maintained communication between the director and the producer to keep production on track and on budget. Collaborated with the finance team to manage day-to-day liquidity and medium-term cash flow forecasting and monitoring resulting in improved planning and budgeting. Counseled clients with insurance renewal and performed other administrative duties as requested, ensuring client satisfaction and retention.

Writer, Director, Producer and CEO at Sangat Film

Directed and Produced a portfolio of award-winning films and series, including 'Munafiqat,' the 'Wafadar Mini-Series,' and 'Balloons of Happiness.' Wrote and directed the globally recognised film 'Balloons of Happiness,' which earned critical acclaim and international recognition. Managed all aspects of production from concept development to final delivery, ensuring creative vision was met on time and within budget. Created and directed a successful marketing campaign of Digital Video Commercials (DVCs) for Snack City, demonstrating a strong understanding of brand communication and consumer engagement. Led creative teams and coordinated with cast and crew to achieve a cohesive and high-quality final product.

Customer Care Representative (Part-Time) at Circle K

Boosted sales by effectively promoting and upselling combo deals and promotional items. Utilised in-store marketing displays to drive customer interest in new products. Managed all aspects of point-of-sale (POS) operations, executing a high volume of cash and card transactions. Conducted daily stock counts and placed product orders to maintain inventory levels and ensure product availability.

Sub Editor at Express Tribune (partners with The New York Times)

Edited and proofread daily news articles, features, and opinion pieces for clarity and accuracy, following the newspaper's style guide. Specialized with a focus on editing crime fiction and investigative journalism. Wrote compelling headlines and subheadings to maximise reader engagement across print and digital platforms. Collaborated with senior editors and reporters to fact-check stories and discussed neutral opinions on Pakistani politics to maintain high journalistic standards. Managed content flow and assisted in the final layout of pages to meet strict print deadlines regularly.

Assistant Director at Filmwala Production

Collaborated with the director to translate scripts into a cohesive visual narrative, ensuring character arcs and story beats for music videos, commercials, and the feature film "Na Baligh Afraad." Assisted the Head of Art Department in managing set design, props, and location scouting. Contributed to establishing the visual style and tone for commercials (Cadbury Dairy Milk, Zong). Maintained communication between the director and the producer to keep production on track and on budget. Collaborated with the finance team to manage day-to-day liquidity and medium-term cash flow forecasting and monitoring resulting in improved planning and budgeting.

Writer, Director, Producer and CEO at Sangat Film

Directed and produced a portfolio of award-winning films and series, including "Munafiqat," the "Wafadar Mini-Series," and "Balloons of Happiness." Wrote and directed the globally recognised film "Balloons of Happiness," which earned critical acclaim and international recognition. Managed all aspects of production from concept development to final delivery, ensuring creative vision was met on time and within budget. Created and directed a successful marketing campaign of Digital Video Commercials (DVCs) for Snack City, demonstrating a strong understanding of brand communication and consumer engagement. Led creative teams and coordinated with cast and crew to achieve a cohesive and high-quality final product.

Advertising Specialist - Digital Marketing & Creative Research at Sangat Films

Developed and executed multi-channel digital marketing strategies for film releases and brand partnerships, increasing online reach by 150% and engagement by 45%. Architected and optimized paid media campaigns (Google Ads/Meta) to maximize audience growth and reduce CPA by 20%. Analyzed campaign metrics, conversion data, and audience behavior to refine targeting and messaging, resulting in a 35% uplift in ROI. Partnered with clients to identify commercial objectives, leading consultative strategy discussions to align marketing initiatives with revenue goals. Drafted persuasive scripts for promotional teasers and high-performing ad copy for social media placements.

Sub Editor – Copywriting at Express Tribune

Edited and optimized digital content for SEO, maximizing reader engagement and increasing organic online reach by 25%. Developed attention-grabbing headlines and structured narratives to boost audience interaction. Collaborated with editorial teams to ensure content clarity, credibility, and strong storytelling across digital platforms. Managed content flow and assisted in the final layout of pages to meet strict print deadlines regularly.

Creative Director – Writer & Director at Filmwalla Productions

Consulted with clients and creative teams to align campaign messaging with brand objectives. Contributed to creative direction and storytelling for commercial campaigns including Cadbury Dairy Milk and Zong. Supported paid marketing strategies across multiple accounts, directly contributing to a 15% improvement in acquisition efficiency. Simplified reporting frameworks to highlight revenue-impacting metrics, improving stakeholder confidence and alignment.

Creative Producer – Research Analyst at ISPR

Directed digital documentary campaigns promoting tourism in Sindh with a focus on online audience engagement. Managed digital content workflows and supported marketing rollout across social media platforms. Analyzed conversion and engagement data to identify drop-off points and optimization opportunities across the customer journey. Built early expertise in translating raw data into actionable business insights for non-technical stakeholders.

Customer Care Representative at Circle K, Dublin

Delivered customer-focused service while promoting in-store campaigns and product offers to drive sales. Used consultative communication and product knowledge to address objections and convert customer interest into purchases. Supported promotional initiatives by effectively communicating brand messaging and product value to customers.

Writer and Director at Sangat Film

Directed and produced award-winning films and series, including Munafiqat and Wafadar Mini-Series, and wrote/directed Balloons of Happiness, which earned international recognition. Managed all production stages from concept to final delivery within budget, and led creative teams to deliver cohesive, high-quality outputs. Created and directed a successful DVC marketing campaign for Snack City to drive brand engagement.

Sub Editor | Copywriting at Express Tribune

Edited and proofread daily news articles, features, and opinion pieces for clarity and accuracy, with a focus on crime fiction and investigative journalism. Wrote compelling headlines and managed content flow to meet print deadlines, collaborating with senior editors and reporters for fact-checking and layout.

Creative Director, Art Director and Assistant Director at Filmwala Production

Translated scripts into cohesive visual narratives, led art department efforts for set design, props, and location scouting, and helped establish the visual style and tone for commercials (Cadbury Dairy Milk, Zong). Maintained communication between director and producer to keep production on track and within budget.

Sales Associate at Circle K, Dublin, Ireland

Promoted and upsold combo deals, utilized in-store displays to drive product interest, maintained strong product knowledge, managed POS transactions, and conducted daily stock counts to ensure product availability.

Producer, Writer and Director at Sangat Film

Directed and produced a portfolio of award-winning films and series, including Munafiqat, the Wafadar Mini-Series, and Balloons of Happiness. Wrote and directed Balloons of Happiness, earning international recognition. Managed production from concept to final delivery within time and budget. Created and directed a marketing campaign of Digital Video Commercials (DVCs) for Snack City. Led creative teams and coordinated cast and crew to achieve a cohesive final product.

Creative Director | Art Director and Assistant Director at Filmwala Production

Collaborated with the director to translate scripts into a cohesive visual narrative. Head of Art Department managing set design, props, and location scouting. Helped establish visual style and tone for commercials (Cadbury Dairy Milk, Zong). Acted as liaison between director and producer to maintain production on track and within budget.