Available to hire
I am a results-driven digital marketing specialist with expertise in paid and organic audience growth, performance optimisation, and multi-platform content delivery. I am skilled at leveraging analytics to inform creative strategy and drive ROI across social, web, and email.
I specialise in managing acquisition funnels, A/B testing, and audience segmentation to deliver measurable engagement, conversions, and revenue growth for mission-led campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Digital Communications Officer at Refugee Action
September 30, 2025 - October 12, 2025Led the strategic development and execution of digital communications and marketing campaigns to support fundraising and advocacy for a leading UK refugee charity, focusing on audience growth, engagement and impact across email, social, and web. Managed acquisition funnels, A/B testing, and audience segmentation to optimise ROAS and conversions.
Project Officer at Waste and Resource Action Programme
December 31, 2023 - October 12, 2025Led multiple projects and procurement efforts while overseeing the digital delivery of flagship communications initiatives for an international environmental charity. Coordinated cross-functional teams to meet policy and advocacy deadlines and managed stakeholder communications across technical, design, and media teams.
Partnership Coordinator at Challenge Partners
June 30, 2023 - October 12, 2025Centralised project-related data and consolidated communications using Salesforce, enhancing data accessibility and accuracy. Coordinated with Trust CEOs and stakeholders to build collaborative partnerships across a network of over 550 schools nationwide, and planned high-value stakeholder events with strong attendee feedback.
Clinical Exercise Physiologist at SA Health Flinders Medical Centre
July 31, 2022 - October 12, 2025Delivered home rehabilitation services to vulnerable patients within a multidisciplinary healthcare team. Researched and disseminated health information to create patient-friendly 'health cards' to help individuals understand and manage their conditions.
Senior Digital Communications Officer at Refugee Action
September 1, 2025 - October 12, 2025Own the strategic development and execution of digital communications and marketing campaigns, supporting fundraising and advocacy goals for one of the UK’s leading refugee charities, with a focus on audience growth, engagement and impact. Key achievements include 75% ROAS on targeted Meta acquisition campaigns, generating £1,140 projected income and 10 high-value sign-ups in 8 days; 20,000+ petition signatures and over £7,300 in donations for the Lift the Ban campaign; 76% follower growth and 147% increase in Instagram impressions over three months; 25% CTR and 75% open rate from data-driven email segmentation; 130% of Christmas campaign income target with 76% engagement through cross-channel approach; rapid-response planning for policy changes and news events; management of +220,000 supporter database; real-time PowerBI reporting informing quarterly strategy.
Project Officer at Waste and Resource Action Programme
December 1, 2023 - October 12, 2025Led production and digital launch of UK Plastics Pact Annual Report for COP28; coordinated cross-functional projects with Gantt charts and Asana to meet global policy deadlines; generated 38,000+ LinkedIn impressions with 12% engagement and delivered 14,000 video views with 25% completion rate through targeted Instagram Reels and Stories.
Partnership Coordinator at Challenge Partners
June 1, 2023 - October 12, 2025Centralised project data by consolidating multiple Excel sheets into a single Salesforce report; coordinated with Trust CEOs and stakeholders to build collaborations across a network of over 550 schools; planned and delivered high-value stakeholder events (CEO Conference and leadership getaway) with an overall satisfaction score of 4.8/5; developed partnership communications for school leaders.
Clinical Exercise Physiologist at SA Health Flinders Medical Centre
July 1, 2022 - October 12, 2025Delivered home rehabilitation services to vulnerable patients with chronic health conditions as part of a multidisciplinary healthcare team; developed health information cards to help patients understand conditions and self-management.
Senior Digital Communications Officer at Refugee Action
September 1, 2025 - October 12, 2025Own the strategic development and execution of digital campaigns to support fundraising and advocacy goals for a leading refugee charity. Focus on audience growth, engagement and impact. Manage acquisition funnels, A/B testing, and audience segmentation to deliver measurable engagement, conversions, and revenue across Meta, email, and LinkedIn, while maintaining brand voice and efficiency. Led rapid-response planning for breaking policy changes and news events, ensuring pre-drafted statements and op-eds for external use and rapid supporter mobilization.
Project Officer at Waste and Resource Action Programme
December 1, 2023 - October 12, 2025Led production and digital launch of the UK Plastics Pact Annual Report for policy advocacy to COP28. Coordinated cross-functional projects using Gantt charts and Asana; managed stakeholder communications across technical, design, and media teams. Generated 38,000+ LinkedIn impressions with 12% engagement and 14,000 video views with 25% completion rate through targeted social strategy across Instagram Reels and Stories.
Partnership Coordinator at Challenge Partners
June 1, 2023 - October 12, 2025Centralised project data into Salesforce for accessible reporting; coordinated with Trust CEOs and stakeholders to build collaborative partnerships across a network of over 550 schools. Planned and delivered high-value stakeholder events, achieving a satisfaction score of 4.8/5; created and managed partnership communications for school leaders.
Clinical Exercise Physiologist at SA Health Flinders Medical Centre
July 1, 2022 - October 12, 2025Delivered home rehabilitation services to vulnerable patients with chronic health conditions as part of a multidisciplinary team. Researched and disseminated health information to create patient-friendly 'health cards' to aid understanding and self-management.
Senior Digital Communications Officer at Refugee Action
September 1, 2025 - October 12, 2025Lead strategic development and execution of digital communications and marketing campaigns to support fundraising and advocacy goals for a leading refugee charity. Delivered a 75% ROAS on targeted Meta acquisition campaign, generating £1,140 projected income and 10 high-value sign-ups in 8 days; secured 20,000+ petition signatures and over £7,300 in donations for the ‘Lift the Ban’ relaunch; drove 76% follower growth and 147% increase in Instagram impressions in 3 months; boosted email performance through data-driven segmentation (25% CTR and 75% open rate) and automated reporting via Power BI; managed a 220,000+ supporter database and provided rapid-response digital communications for breaking policy changes; led cross-channel engagement strategies and quarterly email performance reviews.
Project Officer at Waste and Resource Action Programme
December 1, 2023 - October 12, 2025Led production and digital launch of the UK Plastics Pact Annual Report for COP28; coordinated cross-functional projects using Gantt charts and Asana to meet global policy deadlines; generated 38,000+ LinkedIn impressions with 12% engagement and delivered 14,000 video views with 25% completion rate through targeted social media strategy across Instagram Reels and Stories.
Partnership Coordinator at Challenge Partners
June 1, 2023 - October 12, 2025Centralised project-related data by consolidating multiple Excel sheets into a Salesforce report; coordinated with Trust CEOs to build collaborations across a network of 550+ schools; planned and delivered high-value stakeholder events (CEO Conference and leadership getaway) achieving a 4.8/5 satisfaction score; created and managed stakeholder-facing communications and digital materials for school leaders.
Clinical Exercise Physiologist at SA Health Flinders Medical Centre
July 1, 2022 - October 12, 2025Delivered home rehabilitation services to vulnerable patients with chronic health conditions as part of a multidisciplinary healthcare team; developed patient-facing health cards to simplify understanding of conditions and management strategies.
Education
Master of Global Health at University of Sydney
January 1, 2022 - December 31, 2024Bachelor of Clinical Exercise Physiology (Hons) at University of South Australia
January 1, 2017 - December 31, 2020Master of Global Health at University of Sydney
January 1, 2022 - January 1, 2024Bachelor of Clinical Exercise Physiology (Hons) at University of South Australia
January 1, 2017 - January 1, 2020Master of Global Health at University of Sydney
January 1, 2022 - January 1, 2024Bachelor of Clinical Exercise Physiology (Hons) (First Class) at University of South Australia
January 1, 2017 - January 1, 2020Master of Global Health at University of Sydney
January 1, 2022 - January 1, 2024Bachelor of Clinical Exercise Physiology (Hons) at University of South Australia
January 1, 2017 - January 1, 2020Qualifications
Industry Experience
Non-Profit Organization, Healthcare, Education, Media & Entertainment, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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