I am a results-driven digital marketing specialist with expertise in paid and organic audience growth, performance optimisation, and multi-platform content delivery. I am skilled at leveraging analytics to inform creative strategy and drive ROI across social, web, and email. I specialise in managing acquisition funnels, A/B testing, and audience segmentation to deliver measurable engagement, conversions, and revenue growth for mission-led campaigns.

Shalina Furtado

I am a results-driven digital marketing specialist with expertise in paid and organic audience growth, performance optimisation, and multi-platform content delivery. I am skilled at leveraging analytics to inform creative strategy and drive ROI across social, web, and email. I specialise in managing acquisition funnels, A/B testing, and audience segmentation to deliver measurable engagement, conversions, and revenue growth for mission-led campaigns.

Available to hire

I am a results-driven digital marketing specialist with expertise in paid and organic audience growth, performance optimisation, and multi-platform content delivery. I am skilled at leveraging analytics to inform creative strategy and drive ROI across social, web, and email.

I specialise in managing acquisition funnels, A/B testing, and audience segmentation to deliver measurable engagement, conversions, and revenue growth for mission-led campaigns.

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Language

English
Fluent

Work Experience

Senior Digital Communications Officer at Refugee Action
September 30, 2025 - October 12, 2025
Led the strategic development and execution of digital communications and marketing campaigns to support fundraising and advocacy for a leading UK refugee charity, focusing on audience growth, engagement and impact across email, social, and web. Managed acquisition funnels, A/B testing, and audience segmentation to optimise ROAS and conversions.
Project Officer at Waste and Resource Action Programme
December 31, 2023 - October 12, 2025
Led multiple projects and procurement efforts while overseeing the digital delivery of flagship communications initiatives for an international environmental charity. Coordinated cross-functional teams to meet policy and advocacy deadlines and managed stakeholder communications across technical, design, and media teams.
Partnership Coordinator at Challenge Partners
June 30, 2023 - October 12, 2025
Centralised project-related data and consolidated communications using Salesforce, enhancing data accessibility and accuracy. Coordinated with Trust CEOs and stakeholders to build collaborative partnerships across a network of over 550 schools nationwide, and planned high-value stakeholder events with strong attendee feedback.
Clinical Exercise Physiologist at SA Health Flinders Medical Centre
July 31, 2022 - October 12, 2025
Delivered home rehabilitation services to vulnerable patients within a multidisciplinary healthcare team. Researched and disseminated health information to create patient-friendly 'health cards' to help individuals understand and manage their conditions.
Senior Digital Communications Officer at Refugee Action
September 1, 2025 - October 12, 2025
Own the strategic development and execution of digital communications and marketing campaigns, supporting fundraising and advocacy goals for one of the UK’s leading refugee charities, with a focus on audience growth, engagement and impact. Key achievements include 75% ROAS on targeted Meta acquisition campaigns, generating £1,140 projected income and 10 high-value sign-ups in 8 days; 20,000+ petition signatures and over £7,300 in donations for the Lift the Ban campaign; 76% follower growth and 147% increase in Instagram impressions over three months; 25% CTR and 75% open rate from data-driven email segmentation; 130% of Christmas campaign income target with 76% engagement through cross-channel approach; rapid-response planning for policy changes and news events; management of +220,000 supporter database; real-time PowerBI reporting informing quarterly strategy.
Project Officer at Waste and Resource Action Programme
December 1, 2023 - October 12, 2025
Led production and digital launch of UK Plastics Pact Annual Report for COP28; coordinated cross-functional projects with Gantt charts and Asana to meet global policy deadlines; generated 38,000+ LinkedIn impressions with 12% engagement and delivered 14,000 video views with 25% completion rate through targeted Instagram Reels and Stories.
Partnership Coordinator at Challenge Partners
June 1, 2023 - October 12, 2025
Centralised project data by consolidating multiple Excel sheets into a single Salesforce report; coordinated with Trust CEOs and stakeholders to build collaborations across a network of over 550 schools; planned and delivered high-value stakeholder events (CEO Conference and leadership getaway) with an overall satisfaction score of 4.8/5; developed partnership communications for school leaders.
Clinical Exercise Physiologist at SA Health Flinders Medical Centre
July 1, 2022 - October 12, 2025
Delivered home rehabilitation services to vulnerable patients with chronic health conditions as part of a multidisciplinary healthcare team; developed health information cards to help patients understand conditions and self-management.
Senior Digital Communications Officer at Refugee Action
September 1, 2025 - October 12, 2025
Own the strategic development and execution of digital campaigns to support fundraising and advocacy goals for a leading refugee charity. Focus on audience growth, engagement and impact. Manage acquisition funnels, A/B testing, and audience segmentation to deliver measurable engagement, conversions, and revenue across Meta, email, and LinkedIn, while maintaining brand voice and efficiency. Led rapid-response planning for breaking policy changes and news events, ensuring pre-drafted statements and op-eds for external use and rapid supporter mobilization.
Project Officer at Waste and Resource Action Programme
December 1, 2023 - October 12, 2025
Led production and digital launch of the UK Plastics Pact Annual Report for policy advocacy to COP28. Coordinated cross-functional projects using Gantt charts and Asana; managed stakeholder communications across technical, design, and media teams. Generated 38,000+ LinkedIn impressions with 12% engagement and 14,000 video views with 25% completion rate through targeted social strategy across Instagram Reels and Stories.
Partnership Coordinator at Challenge Partners
June 1, 2023 - October 12, 2025
Centralised project data into Salesforce for accessible reporting; coordinated with Trust CEOs and stakeholders to build collaborative partnerships across a network of over 550 schools. Planned and delivered high-value stakeholder events, achieving a satisfaction score of 4.8/5; created and managed partnership communications for school leaders.
Clinical Exercise Physiologist at SA Health Flinders Medical Centre
July 1, 2022 - October 12, 2025
Delivered home rehabilitation services to vulnerable patients with chronic health conditions as part of a multidisciplinary team. Researched and disseminated health information to create patient-friendly 'health cards' to aid understanding and self-management.
Senior Digital Communications Officer at Refugee Action
September 1, 2025 - October 12, 2025
Lead strategic development and execution of digital communications and marketing campaigns to support fundraising and advocacy goals for a leading refugee charity. Delivered a 75% ROAS on targeted Meta acquisition campaign, generating £1,140 projected income and 10 high-value sign-ups in 8 days; secured 20,000+ petition signatures and over £7,300 in donations for the ‘Lift the Ban’ relaunch; drove 76% follower growth and 147% increase in Instagram impressions in 3 months; boosted email performance through data-driven segmentation (25% CTR and 75% open rate) and automated reporting via Power BI; managed a 220,000+ supporter database and provided rapid-response digital communications for breaking policy changes; led cross-channel engagement strategies and quarterly email performance reviews.
Project Officer at Waste and Resource Action Programme
December 1, 2023 - October 12, 2025
Led production and digital launch of the UK Plastics Pact Annual Report for COP28; coordinated cross-functional projects using Gantt charts and Asana to meet global policy deadlines; generated 38,000+ LinkedIn impressions with 12% engagement and delivered 14,000 video views with 25% completion rate through targeted social media strategy across Instagram Reels and Stories.
Partnership Coordinator at Challenge Partners
June 1, 2023 - October 12, 2025
Centralised project-related data by consolidating multiple Excel sheets into a Salesforce report; coordinated with Trust CEOs to build collaborations across a network of 550+ schools; planned and delivered high-value stakeholder events (CEO Conference and leadership getaway) achieving a 4.8/5 satisfaction score; created and managed stakeholder-facing communications and digital materials for school leaders.
Clinical Exercise Physiologist at SA Health Flinders Medical Centre
July 1, 2022 - October 12, 2025
Delivered home rehabilitation services to vulnerable patients with chronic health conditions as part of a multidisciplinary healthcare team; developed patient-facing health cards to simplify understanding of conditions and management strategies.

Education

Master of Global Health at University of Sydney
January 1, 2022 - December 31, 2024
Bachelor of Clinical Exercise Physiology (Hons) at University of South Australia
January 1, 2017 - December 31, 2020
Master of Global Health at University of Sydney
January 1, 2022 - January 1, 2024
Bachelor of Clinical Exercise Physiology (Hons) at University of South Australia
January 1, 2017 - January 1, 2020
Master of Global Health at University of Sydney
January 1, 2022 - January 1, 2024
Bachelor of Clinical Exercise Physiology (Hons) (First Class) at University of South Australia
January 1, 2017 - January 1, 2020
Master of Global Health at University of Sydney
January 1, 2022 - January 1, 2024
Bachelor of Clinical Exercise Physiology (Hons) at University of South Australia
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Healthcare, Education, Media & Entertainment, Government