Shalina Furtado

Led the strategic development and execution of digital communications and marketing campaigns to support fundraising and advocacy for a leading UK refugee charity, focusing on audience growth, engagement and impact across email, social, and web. Managed acquisition funnels, A/B testing, and audience segmentation to optimise ROAS and conversions.

Lead strategic development and execution of digital communications and marketing campaigns to support fundraising and advocacy goals for a leading refugee charity. Delivered a 75% ROAS on targeted Meta acquisition campaign, generating £1,140 projected income and 10 high-value sign-ups in 8 days; secured 20,000+ petition signatures and over £7,300 in donations for the ‘Lift the Ban’ relaunch; drove 76% follower growth and 147% increase in Instagram impressions in 3 months; boosted email performance through data-driven segmentation (25% CTR and 75% open rate) and automated reporting via Power BI; managed a 220,000+ supporter database and provided rapid-response digital communications for breaking policy changes; led cross-channel engagement strategies and quarterly email performance reviews.

Own the strategic development and execution of digital campaigns to support fundraising and advocacy goals for a leading refugee charity. Focus on audience growth, engagement and impact. Manage acquisition funnels, A/B testing, and audience segmentation to deliver measurable engagement, conversions, and revenue across Meta, email, and LinkedIn, while maintaining brand voice and efficiency. Led rapid-response planning for breaking policy changes and news events, ensuring pre-drafted statements and op-eds for external use and rapid supporter mobilization.