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I started out in the UK as a Creative Designer, working in fast-paced agency environments within marketing teams. After moving to Melbourne seven years ago, I took on a mix of freelance and in-house roles that broadened my skillset across content, strategy and campaign delivery. Since then, I’ve led the marketing for MBCM Strata Specialists and now at Park Lane, building and managing the function end to end. I’m comfortable switching between big-picture planning and hands-on execution: shaping a brand, writing a campaign or redesigning a website to reach the right audience.…I started out in the UK as a Creative Designer, working in fast-paced agency environments within marketing teams. After moving to Melbourne seven years ago, I took on a mix of freelance and in-house roles that broadened my skillset across content, strategy and campaign delivery. Since then, I’ve led the marketing for MBCM Strata Specialists and now at Park Lane, building and managing the function end to end. I’m comfortable switching between big-picture planning and hands-on execution: shaping a brand, writing a campaign or redesigning a website to reach the right audience.

Aurélie Gruaz

Art Director, Graphic Designer, Brand Designer, +2

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I started out in the UK as a Creative Designer, working in fast-paced agency environments within marketing teams. After moving to Melbourne seven years ago, I took on a mix of freelance and in-house roles that broadened my skillset across content, strategy and campaign delivery. Since then, I’ve led the marketing for MBCM Strata Specialists and now at Park Lane, building and managing the function end to end. I’m comfortable switching between big-picture planning and hands-on execution: shaping a brand, writing a campaign or redesigning a website to reach the right audience.…I started out in the UK as a Creative Designer, working in fast-paced agency environments within marketing teams. After moving to Melbourne seven years ago, I took on a mix of freelance and in-house roles that broadened my skillset across content, strategy and campaign delivery. Since then, I’ve led the marketing for MBCM Strata Specialists and now at Park Lane, building and managing the function end to end. I’m comfortable switching between big-picture planning and hands-on execution: shaping a brand, writing a campaign or redesigning a website to reach the right audience.

Available to hire

I started out in the UK as a Creative Designer, working in fast-paced agency environments within marketing teams. After moving to Melbourne seven years ago, I took on a mix of freelance and in-house roles that broadened my skillset across content, strategy and campaign delivery.

Since then, I’ve led the marketing for MBCM Strata Specialists and now at Park Lane, building and managing the function end to end. I’m comfortable switching between big-picture planning and hands-on execution: shaping a brand, writing a campaign or redesigning a website to reach the right audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Marketing Manager at Park Lane IT

September 1, 2025 - October 12, 2025

Led the complete redesign of the company website, defined core service offerings and clarified industry focus areas for positioning in government, healthcare and finance. Improved search rankings through targeted keyword research and structured content development; ongoing SEO optimization. Developed the annual marketing plan, created integrated campaigns across social media, EDMs, blog and downloadable papers; shaped messaging framework for consistency across channels. Prepared regular board reports with campaign outcomes and strategic recommendations. Coordinated events from opportunity identification to post-event engagement and lead nurturing. Managed the marketing budget and performance reporting.

Marketing Manager at MBCM Strata Specialists Head Office

November 1, 2024 - October 12, 2025

Developed and implemented the marketing plan and budget for MBCM and ASM brands. Created the social media calendar, managed website content and imagery, and produced video assets and blog posts. Managed newsletters, the library of marketing collateral, and vendor relationships. Guided external agencies to ensure successful project execution and supported events.

Marketing Consultant & Creative Designer at Self Employed

August 1, 2020 - October 12, 2025

Managed creative projects from briefs through concept and design development to channel execution. Provided marketing consultancy across brand building, content, research and analysis. Managed corporate sites, produced engaging consumer content, organized events and activations, and collaborated with agencies including GAO Agency, The Walk, Nikki M Group and VMLY&R.

Creative Designer at KODAK ALARIS

April 1, 2019 - October 12, 2025

Designed content for a wide range of printable products. Collaborated with Kodak Alaris International on product launches and conducted regular client meetings to ensure launches aligned with requirements.

Junior Designer at JCDecaux

June 1, 2018 - October 12, 2025

Managed internal marketing projects from briefs through concept and design development; oversaw corporate website, social media platforms and blog. Developed creative strategy for advertising campaigns in airport environments.

Creative Assistant at Havas Worldwide

October 1, 2016 - October 12, 2025

Developed creative strategy for advertising campaigns (storyboarding and client presentations). Created concepts and artwork for digital platforms, event marketing and large-format assets.

Digital Designer (Internship) at Tamassy Creative Ltd

May 1, 2016 - October 12, 2025

UI Design / Web Design / Digital Marketing. Managed client and internal websites; produced content for social media.