Available to hire
I’m a New York-based creative and product design leader focused on unified brand experiences across digital platforms, grounded in strategy, design thinking, and storytelling. I lead multidisciplinary teams to invent differentiated product concepts and cohesive brand identities across consumer and enterprise spaces.
I thrive on building design-centric cultures, mentoring top talent, and collaborating with product, marketing, and engineering to ship tangible, user-centered solutions. I’m passionate about creating systems that scale brand expression while staying curious about new ideas and technologies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
VP, Creative Experience, Design & Identity at SharkNinja
August 1, 2025 - PresentDesign and oversee the digital creative strategy across platforms; lead the development of innovative concepts that differentiate products and reinforce brand identity; develop and maintain a cohesive brand identity; set standards for design planning and agile collaboration with product teams; provide end-to-end vision to design and research teams; mentor and retain top talent; align with cross-functional teams to scope core design components; drive all creative concepts for graphic design, digital product design, photography, and video; establish and reinforce consistent design patterns and processes.
Senior Director of Creative, Brand at TRUEWERK
June 30, 2025 - October 13, 2025Oversaw creative and brand leadership for internal and external partners; aligned with marketing leadership to ensure cohesive brand expression across all lines of business and channels; guided creative and editorial direction for campaigns and product communications.
VP, Design at Publicis Media
May 31, 2023 - October 13, 2025Lead the strategic and creative vision for internal and external partners; partner with brand and marketing leaders to ensure alignment of creative and content creation; provide creative and editorial direction—generating impactful ideas and ensuring consistent brand expression across channels and platforms.
Creative & Product Design Consultant
October 31, 2022 - October 13, 2025Partner with cross-functional teams to ensure digital creative strategy supports the brand’s vision and marketing programs; drive the creative execution of UX deliverables through leadership; develop visual standards and processes; design and manage UI architecture, interfaces, and interaction flows; lead iOS/Android project design from concept to release; design visual interfaces and user flows—translating complex ideas into simple, intuitive designs; collaborate closely with front-end developers and software engineers.
VP, Design at Orchard
January 31, 2020 - October 13, 2025Directed design strategy and product identity across brands including Clinique, Dia & Co, Hive Brands, LG, Nest NY, theSkimm, and Seitz; managed designers to develop prototypes and solutions; ran design sprints; fostered a culture of user feedback and testing; ensured visual and copy consistency across mediums; drove design, branding, and product concepts.
Creative & Product Design Director at Resident
February 28, 2019 - October 13, 2025Led creative and product design efforts with a focus on brand architecture and design standards; mentored two design teams across two cities; partnered with product and research to deliver end-to-end experiences; advanced the design-centric culture and agile practices.
Creative & Product Design Director at BARK
April 30, 2018 - October 13, 2025Directed strategic and creative vision for internal and external partners, alliances, and agencies; provided creative and editorial direction to ensure consistent and relevant brand expression across lines of business, channels, platforms, and disciplines; shaped brand experience for multiple product lines.
Design Director at One Kings Lane
August 31, 2016 - October 13, 2025Led design direction for multiple experiences, establishing visual systems, prototyping, and collaboration with product and engineering to deliver cohesive shopping and brand experiences.
Design Director at Newsweek
February 29, 2016 - October 13, 2025Directed design direction for the magazine and related digital properties; established and refined visual systems and brand tone.
Director, Interactive Design at Club Monaco
August 31, 2015 - October 13, 2025Directed interactive design across digital touchpoints; contributed to branding, product design, and user experiences; collaborated with editorial and technology teams to drive innovative experiences.
Product Designer at OKCupid
August 31, 2013 - October 13, 2025Designed and evolved product experiences from concept to release; translated complex ideas into intuitive interfaces; collaborated with frontend engineers and editorial teams on web and mobile experiences.
Manager, Content & Digital Development at West Elm
September 30, 2012 - October 13, 2025Managed content and digital development workflows; collaborated with editorial, production, and design teams to deliver cohesive digital experiences and campaigns.
Interactive Art Director at Martha Stewart Living
October 31, 2011 - October 13, 2025Art directed interactive features, video, and stop motion for the magazine; managed production and freelance designers; contributed to client-ready digital and print materials.
Senior UX/UI Designer at FOUR32C
November 30, 2010 - October 13, 2025Redesigned Condé Nast Traveler site; served as primary liaison between design, editorial, technology, and production; designed interfaces and graphics for iOS/mobile projects.
Senior UX/UI Designer at Condé Nast Digital
November 30, 2009 - October 13, 2025Contributed to complex digital projects; collaborated across editorial, technology, and production teams to deliver UX/UI design solutions.
Web Designer at New York Red Bulls
January 31, 2009 - October 13, 2025Designed and maintained the official team website; collaborated with editorial and technical teams to deliver content-rich experiences.
Senior Marketing Designer at Major League Soccer
January 31, 2009 - October 13, 2025Designed marketing and promotional materials; contributed to the official team web presence and campaigns.
Education
BFA in Graphic Design at SUNY New Paltz
January 11, 2030 - October 13, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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