Available to hire
Hi, I’m Demi Loukopoulos, a results-driven eCommerce and digital marketing leader with a passion for blending customer insight with technology to drive growth. I’ve built and led high-performing digital teams, owned end-to-end online operations, and partnered with brand and product teams to deliver seamless customer journeys across websites, email, SMS, and paid channels.
I thrive on turning data into action—optimising conversion, retention, and LTV through CRM lifecycle programs, site merchandising, and test-and-learn experiments. I’m friendly, collaborative, and committed to delivering premium customer experiences that align with brand goals and commercial outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing and eCommerce Manager at Commonry (Brandbank Group)
September 1, 2023 - PresentOwn and lead eCommerce and digital operations across web, marketplaces, CRM, SMS, EDM, and paid media; manage a digital team; optimise the end-to-end customer journey; develop a CRM lifecycle program; lead site enhancements, content, and UX/UI improvements; collaborate with agencies and internal teams; drive test-and-learn culture and ensure premium customer service standards across digital channels.
Digital Marketing Specialist at DECJUBA
September 30, 2023 - October 13, 2025Plan and execute full-funnel digital marketing campaigns (email, SMS, website, CRM, social, paid media); manage a Digital Marketing Coordinator; optimise AU/NZ site merchandising; coordinate product launches and promotions; develop on-site recommendations and merchandising strategies; provide weekly performance analysis and contribute to website replatforming scoping and QA.
Online Product and Inventory Coordinator at Treasury Wine Estates
December 31, 2019 - October 13, 2025Managed day-to-day operations across multiple eCommerce storefronts (Salesforce Commerce Cloud); handled product setup and maintenance (pricing, descriptions, imagery, promotions, merchandising); maintained inventory across DTC channels; provided product mix and pricing recommendations for online campaigns; contributed to campaign planning for premium products and stock management.
Customer Service Representative at Treasury Wine Estates
June 30, 2017 - October 13, 2025Delivered high-level account management; owned the digital marketing calendar for Australia and New Zealand; executed lifecycle and promotional campaigns with segmentation and automation; analysed customer behaviour with Google Analytics, Shopify, and Hotjar; led A/B testing and optimization across emails, SMS, and website content; supported paid media strategy and collaboration with Design, eCommerce, and Product teams.
Digital Marketing & Ecommerce Manager at Commonry (Brandbank Group)
September 1, 2023 - PresentOwned and led all eCommerce and digital operations across web, marketplaces (The Iconic, Myer, David Jones), CRM, SMS, EDM, and paid media. Provided strategic direction for campaigns, merchandising, and promotions; managed a digital team (2 direct reports) and partnered with Group Digital. Optimised end-to-end customer journeys using Google Analytics, Shopify, Emarsys, and Hotjar to improve site performance, conversion, and UX. Developed a CRM lifecycle program increasing retention and contributing $80K/month in incremental revenue. Led key digital projects and site enhancements; managed budgets; collaborated with Studio & Creative; ensured premium customer service across digital channels. Drove a test-and-learn culture via frequent A/B testing.
Digital Marketing Specialist at Decjuba
September 1, 2023 - October 13, 2025Led planning and execution of full-funnel digital marketing campaigns across email (Klaviyo), SMS, website, CRM, social media, and paid media; managed a Digital Marketing Coordinator; optimised onsite merchandising and product recommendations; delivered weekly performance analyses; contributed to a major website replatforming scoping and QA; collaborated with digital and brand teams.
Online Product and Inventory Coordinator at Treasury Wine Estates
December 1, 2019 - October 13, 2025Managed day-to-day operations across multiple eCommerce storefronts (Salesforce Commerce Cloud); handled product setup and maintenance, pricing, descriptions, imagery, promotions, and category merchandising; maintained inventory across DTC channels; provided product mix and pricing recommendations for online campaigns and wine clubs; supported campaign planning and shareholder catalogs.
Customer Service Representative at Treasury Wine Estates
June 1, 2017 - October 13, 2025Delivered high-level account management to customers and ensured the order and delivery process exceeded expectations.
Digital Marketing & E-commerce Manager at Commonry (Brandbank Group)
September 1, 2023 - PresentOwn and lead all eCommerce and digital operations across web, marketplaces (e.g., The Iconic, Myer, David Jones), CRM, SMS, EDM, and paid media. Align campaigns with marketing, promotional, and merchandising strategies to drive sales and customer engagement. Manage a high-performing digital team (2 direct reports) and provide strategic direction for seamless execution across digital initiatives. Optimise the end-to-end customer journey using tools such as Google Analytics, Shopify, Emarsys, and heatmap tracking (Hotjar) to deliver data-driven insights and improve performance. Develop and scale a CRM lifecycle program with segmentation and personalisation that boosted retention and customer LTV, contributing an incremental $80K/month in revenue. Lead prioritisation and delivery of key digital projects, site merchandising and content, and UX/UI improvements in partnership with Group Digital. Partner with studios and agencies to brief and produce on-site content and promotional assets, ma
Digital Marketing Specialist at DECJUBA
September 30, 2023 - October 13, 2025Led planning and execution of full-funnel digital marketing campaigns across email (Klaviyo), SMS, website, CRM, social media, and paid media, ensuring consistency with brand strategy and business objectives in a high-volume eCommerce environment. Managed a Digital Marketing Coordinator, providing mentorship, daily oversight, and performance feedback. Optimised AU & NZ eCommerce sites (Shopify+) with merchandising insights, analytics, and UX/UI improvements. Executed product launches and promotional campaigns, driving upsell/cross-sell and improving onsite visibility. Delivered weekly performance analyses and supported a major website replatforming scoping and QA to ensure a seamless customer experience.
Online Product and Inventory Coordinator at Treasury Wine Estates
December 31, 2019 - October 13, 2025Managed day-to-day operations across multiple eCommerce storefronts (Salesforce Commerce Cloud), including product setup and maintenance, pricing, descriptions, imagery, promotions, and category merchandising. Maintained accurate inventory levels across DTC channels, ensuring alignment with campaign needs. Provided product mix and pricing recommendations for online campaigns and wine clubs. Contributed to campaign planning (bi-annual shareholder catalogues and branded wine subscription programs) and collaborated with Finance and Marketing to report on premium product allocations and track remaining volumes.
Customer Service Representative at Treasury Wine Estates
June 30, 2017 - October 13, 2025Delivered high-level account management to TWE customers and ensured order and delivery processes exceeded expectations. Owned the digital marketing calendar for Australia and New Zealand, coordinating with cross-functional teams to activate product drops, promotions, and key retail moments. Executed lifecycle and promotional campaigns using segmentation, automation, and personalisation to drive engagement, increase conversions, and support customer retention initiatives. Optimised digital performance through data-driven insights using Google Analytics, Shopify, and Hotjar to track KPIs and identify growth opportunities.
Digital Marketing & eCommerce Manager at Commonry (Brandbank Group)
September 1, 2023 - PresentOwned and led all eCommerce and digital operations across web, marketplaces (e.g., The Iconic, Myer, David Jones), CRM, SMS, EDM, and paid media. Aligned campaigns with overarching marketing, promotional, and merchandising strategies to drive sales and customer engagement. Managed a digital team (2 direct reports), providing strategic direction and support to deliver seamless execution across digital initiatives. Optimised the end-to-end customer journey using Google Analytics, Shopify, Emarsys, and heatmap tracking (Hotjar) to deliver data-driven insights and improve website performance, conversion rates, and UX. Developed and scaled a CRM lifecycle program with segmentation and personalisation that improved retention and customer LTV, contributing an incremental $80K/month in revenue. Led prioritisation and delivery of key digital projects, ensuring timely website enhancements, product launches, promotions, and UX improvements in partnership with Group Digital. Oversaw site merchandi
Digital Marketing Specialist at DECJUBA
September 30, 2023 - October 13, 2025Led planning and execution of full-funnel digital marketing campaigns across email (Klaviyo), SMS, website, CRM, social media, and paid media, ensuring consistency with brand strategy and business objectives in a high-volume eCommerce environment. Managed a Digital Marketing Coordinator, providing mentorship, daily oversight, and performance feedback to support campaign delivery. Focused on CRM (Klaviyo/Emarsys), email marketing and segmentation, heat mapping and reporting (Hotjar), Shopify+Digital Delivery Management, and UX/UI improvements. Drove data-driven decision making and cross-channel integration to maximise engagement and conversion.
eCommerce Trade Specialist at DECJUBA
July 31, 2021 - October 13, 2025Optimised AU & NZ eCommerce sites across devices, leveraging merchandising strategies, trade insights, and analytics (Shopify+ and Google Analytics) to enhance performance and user experience. Executed product launches and promotional campaigns, ensuring timely implementation and alignment with brand and marketing strategies. Led onsite product recommendations strategy, increasing visibility and supporting KPIs through upsell and cross-sell tactics. Developed merchandising strategies based on customer behaviour, competitive analysis, and brand positioning to maximise conversion. Collaborated with digital and brand marketing teams to maintain a cohesive, brand-aligned, and commercially driven site experience. Delivered weekly performance analyses on content, merchandising, and sales to inform improvements. Contributed to a major website replatforming project, assisting with scoping and QA to ensure a seamless customer experience during the transition.
Online Product & Inventory Coordinator at Treasury Wine Estates
December 31, 2019 - October 13, 2025Managed day-to-day operations across multiple eCommerce storefronts (Salesforce Commerce Cloud), including Penfolds, Wolf Blass, Wynns, and other premium wine brands. Handled end-to-end product setup and maintenance (pricing, descriptions, imagery, promotions, and category merchandising) across sites. Maintained accurate inventory levels and product availability across DTC channels, ensuring seamless customer experience and alignment with campaign needs. Provided product mix and pricing recommendations for online campaigns and wine clubs based on demand forecasts, availability, margin, and historical performance. Contributed to campaign planning for bi-annual shareholder catalogues and branded wine subscription programs. Collaborated with Finance and Marketing to report on premium product allocations and track remaining volumes for key DTC initiatives.
Customer Service Representative at Treasury Wine Estates
June 1, 2017 - October 13, 2025Delivered high-level account management to TWE customers and ensured that the order and delivery process exceeded customer expectations. Owned the digital marketing calendar for Australia and New Zealand, coordinating with cross-functional teams to ensure timely activations aligned with product drops, promotions, and key retail moments. Executed targeted lifecycle and promotional campaigns, using segmentation, automation, and personalization to drive engagement, increase conversion, and support customer retention initiatives. Optimised digital performance through data-driven insights using Google Analytics, Shopify, and Hotjar to analyse customer behaviour, track KPIs (CTR, CVR, revenue per recipient), and identify growth opportunities. Led A/B testing and continuous optimisation across email, SMS, and website content, refining creative, subject lines, CTAs, and layouts to maximise performance. Collaborated with Design, eCommerce, and Product teams to develop on-brand assets and site t
eCommerce & Digital Marketing Manager at Brandbank Group
September 1, 2023 - PresentOwned and led all eCommerce and digital operations across web, marketplaces (The Iconic, Myer, David Jones), CRM, SMS, EDM, and paid media; aligned campaigns with marketing, promotional, and merchandising strategies to drive sales and engagement. Managed a digital team (2 direct reports), executed end-to-end digital initiatives, and optimised customer journeys using Google Analytics, Shopify, Emarsys, and heatmap tools (Hotjar) to improve conversion and UX. Developed and scaled a CRM lifecycle program with segmentation and personalisation, contributing incremental revenue. Led key digital projects with Group Digital, supervised site merchandising, A/B testing, and agile updates. Partnered with Performance Marketing agencies to optimise paid media across Meta and Google, tracking ROAS, CTR, and CPA. Managed budgets, forecasts, and stakeholder alignment. Drove a test-and-learn culture with frequent experimentation to inform strategy and execution.
Digital Marketing Specialist at DECJUBA
September 1, 2023 - October 13, 2025Led full-funnel digital marketing campaigns across email (Klaviyo), SMS, website, CRM, social media, and paid media, ensuring consistency with brand strategy and business objectives in a high-volume eCommerce environment. Managed a Digital Marketing Coordinator, providing mentorship, daily oversight, and performance feedback. Optimised AU & NZ eCommerce sites across devices, leveraging merchandising strategies, trade insights, and analytics (Shopify+, Google Analytics) to enhance performance and user experience. Executed product launches and promotional campaigns, ensured timely implementation and alignment with brand/marketing strategies. Drove onsite product recommendations to support commercial KPIs through upsell and cross-sell tactics. Delivered weekly performance analyses on content, merchandising, and sales, and contributed to a major website replatforming project scope and QA.
Online Product & Inventory Coordinator at Treasury Wine Estates
December 1, 2019 - October 13, 2025Managed day-to-day operations across multiple eCommerce storefronts (Salesforce Commerce Cloud) including Penfolds, Wolf Blass, Wynns, and other premium wine brands. Handled end-to-end product setup and maintenance (pricing, descriptions, imagery, promotions, category merchandising). Maintained accurate inventory levels across DTC channels, ensuring seamless customer experience and alignment with campaign needs. Provided product mix and pricing recommendations for online campaigns and wine clubs, based on demand forecasts, availability, margin, and historical performance. Contributed to campaign planning, including product selection for shareholder catalogues and branded wine subscription programs. Collaborated with Finance and Marketing to report on premium product allocations and track remaining volumes for key DTC initiatives.
Customer Service Representative at Treasury Wine Estates
June 1, 2017 - October 13, 2025Delivery of high-level account management to TWE customers and ensured that the order and delivery process exceeded customer expectations.
Education
Bachelor of Commerce at Deakin University
January 1, 2009 - January 1, 2012Bachelor of Commerce at Deakin University
January 1, 2009 - January 1, 2012Bachelor of Commerce at Deakin University
January 1, 2009 - December 31, 2012Bachelor of Commerce at Deakin University
January 1, 2009 - January 1, 2012Bachelor of Commerce at Deakin University
January 1, 2009 - January 1, 2012Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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