I’m a content producer and strategist with over a decade of experience in digital media, TV, and branded content. I’ve led content and social strategy for The Pet Collective, growing audiences to 5M+ TikTok followers and a 9M+ subscriber YouTube channel generating 55M monthly views. My background spans ideation through production and distribution, and I stand out for combining strong storytelling instincts with a deep understanding of what performs on social platforms.

I’m a content producer and strategist with over a decade of experience in digital media, TV, and branded content. I’ve led content and social strategy for The Pet Collective, growing audiences to 5M+ TikTok followers and a 9M+ subscriber YouTube channel generating 55M monthly views. My background spans ideation through production and distribution, and I stand out for combining strong storytelling instincts with a deep understanding of what performs on social platforms.

Next availability:
March 23, 2026

I’m a content producer and strategist with over a decade of experience in digital media, TV, and branded content. I’ve led content and social strategy for The Pet Collective, growing audiences to 5M+ TikTok followers and a 9M+ subscriber YouTube channel generating 55M monthly views. My background spans ideation through production and distribution, and I stand out for combining strong storytelling instincts with a deep understanding of what performs on social platforms.

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Language

English
Fluent

Work Experience

Producer at The Pet Collective, Trusted Media Brands
February 1, 2019 - Present
Produced and managed daily content, original series, and ecommerce marketing assets; Led creative strategy for the brand across YouTube, TikTok, Instagram, Meta, Snapchat, and streaming platforms; Managed Associate Producers and seasonal interns; Collaborated with sales and brand teams to execute branded partnerships and live events; Developed production schedules and budgets, ensuring on-time delivery; Led productions ranging from small shoots to large campaigns; Helped launch the company's TikTok page to 5M+ followers and 243M+ likes; Oversaw production of YouTube channel with 9M+ subscribers and weekly episodes generating ~55M monthly views on average.
Associate Producer / Research Manager at DISH NATION, FOX TELEVISION
August 1, 2013 - Present
Creates original story ideas, researches, writes and produces segments; Produces content for social media; Searches 24/7 for current events and trending stories; Collaborates with producers and talent on creative segments; Writes and produces daily comedic news hits for network affiliates.
Digital Sales Coordinator at CBS RADIO
August 1, 2013 - October 13, 2025
Supported thematic campaigns across all digital platforms; Provided interface between Account Executives, Promotional, and Managerial Departments; Conducted comprehensive research into the online and social media marketplace.
Acquisitions, Distribution & Marketing Assistant at Senator Entertainment
August 1, 2009 - October 13, 2025
Analyzed and managed the distribution of North American film releases; Crafted movie trailers and theatrical posters for marketing campaigns.
Assistant to CEO & Post Production Coordinator at The Tom Lynch Company
December 1, 2008 - October 13, 2025
Coordinated post production for multiple television shows; Facilitated communications between story department, on-set production, and cable networks; Acted as liaison between CEO and networks (Cartoon Network, ABC Family, Nickelodeon, and Disney Channel).
Producer at The Pet Collective, Trusted Media Brands
February 1, 2019 - Present
Produced and managed daily content, original series and e-commerce marketing assets; led creative strategy across YouTube, TikTok, Instagram, Meta, Snapchat and streaming platforms; managed Associate Producers and seasonal interns for high-volume weekly programming; collaborated with sales and brand teams on branded partnerships and live events; developed production schedules, budgets, and timelines to ensure on-time delivery; led productions ranging from small shoots to large campaigns; helped launch the company's TikTok page to 5M+ followers and 243M+ likes; oversaw production of YouTube channel with 9M+ subscribers delivering weekly episodes generating ~55M monthly views on average.
Associate Producer/Research Manager at DISH NATION, FOX TELEVISION
August 1, 2013 - Present
Created original story ideas, researched, wrote and produced segments; produced content for social media; searched 24/7 for current events, pop culture and trending news stories; collaborated with producers and talent on creative segments; wrote and produced daily comedic news hits for network affiliates.
Digital Sales Coordinator at CBS RADIO
August 1, 2013 - October 13, 2025
Supported thematic campaigns across all digital platforms; provided interface between Account Executives, Promotional, and Managerial Departments; conducted comprehensive research into the online and social media marketplace.
Acquisitions, Distribution & Marketing Assistant at Senator Entertainment
August 1, 2009 - October 13, 2025
Analyzed and managed the distribution of North American film releases; crafted movie trailers and theatrical posters for marketing campaigns.
Assistant to CEO & Post Production Coordinator at The Tom Lynch Company
December 1, 2008 - October 13, 2025
Coordinated post production for multiple television shows; facilitated communications with story department, on-set production, and cable networks; acted as liaison between CEO and networks (Cartoon Network, ABC Family, Nick, and Disney Channel).
Content & Brand Producer at The Pet Collective, Trusted Media Brands
February 1, 2019 - November 6, 2025
Led creative vision and content strategy for The Pet Collective across YouTube, TikTok, Meta, Pinterest, Snapchat, and streaming platforms. Oversaw all-original video and user-generated content production from concept to delivery, ensuring high-quality, on-time, and on-budget results. Managed and mentored Associate Producers and seasonal interns, optimizing outputs for a high-volume weekly programming slate. Directed programming strategy and cadence in partnership with Brand Director, driving audience growth and engagement. Launched and scaled TikTok presence to 5M+ followers and 243M+ likes. Collaborated with sales teams on brand content strategies, delivering e-commerce and marketing video assets that drive measurable results. Produced flagship YouTube channel with 9M+ subscribers, delivering weekly episodes that generate 55M average monthly views.
Associate Producer / Research Manager at DISH Nation, FOX Television
September 1, 2018 - September 1, 2018
Conceived and developed original story ideas; researched, wrote, and produced on-air segments. Produced content for social media platforms, driving up audience engagement. Monitored breaking news, pop culture, sports, and trending topics 24/7 to identify timely segment opportunities. Wrote and produced daily comedic news hits for local affiliates nationwide. Thrived in a fast-paced, deadline-driven production environment.
Digital Sales Coordinator at CBS Radio
August 1, 2013 - August 1, 2013
Supported thematic campaigns across all digital platforms; provided interface between Account Executives, Promotions, and Managerial Departments to ensure alignment with sales and marketing goals.
Acquisitions, Distribution & Marketing Assistant at Senator Entertainment
August 1, 2009 - August 1, 2009
Analyzed and managed the distribution of North American film releases. Crafted movie trailers and theatrical posters for marketing campaigns.
Assistant to CEO & Post Production Coordinator at The Tom Lynch Company
December 1, 2008 - December 1, 2008
Coordinated post production for multiple television shows. Facilitated communications with the story department, on-set production, and cable networks. Acted as liaison between the CEO and networks (Cartoon Network, Nickelodeon, and Disney Channel).
Content & Brand Producer at The Pet Collective, Trusted Media Brands
February 1, 2019 - November 25, 2025
Led creative vision and content strategy for the brand across YouTube, TikTok, Meta, Pinterest, Snapchat, and streaming platforms. Oversaw end-to-end production of original video and user-generated content from concept to delivery, ensuring high quality, on-time, and on-budget results. Managed and mentored Associate Producers and seasonal interns, optimizing output for a high-volume weekly programming slate. Directed programming strategy and cadence in partnership with Brand Director, driving audience growth and engagement. Launched and scaled TikTok presence to 5M+ followers and 243M+ likes. Collaborated with sales teams on branded content strategies, delivering e-commerce and marketing video assets that drive measurable results. Produced flagship YouTube channel with 9M+ subscribers, delivering weekly episodes that generate 55M average monthly views.
Acquisitions, Distribution & Marketing Assistant at Senator Entertainment
December 1, 2008 - August 31, 2009
Analyzed and managed the distribution of North American film releases. Crafted movie trailers and theatrical posters for marketing campaigns.
Assistant to CEO & Post Production Coordinator at The Tom Lynch Company
June 1, 2007 - December 31, 2008
Coordinated Post Production for multiple television shows. Facilitated communications with story department, on-set production, and cable network. Acted as liaison between CEO and networks (Cartoon Network, Nick, and Disney Channel).
Digital Sales Coordinator at CBS Radio
January 1, 2010 - August 31, 2013
Supported thematic campaigns across all digital platforms. Provided interface between Account Executives, Promotional, and Managerial Departments.
Assistant Producer / Research Manager at DISH Nation, FOX Television
August 1, 2013 - September 1, 2018
Conceived and developed original story ideas; researched, wrote, and produced on-air segments.

Education

Bachelor of Arts, Dual Major in Motion Pictures – Writing and Theater Arts at University of Miami
January 11, 2030 - October 13, 2025
Bachelor of Arts, Dual Major in Motion Pictures – Writing and Theater Arts at University of Miami
January 11, 2030 - October 13, 2025
Bachelor of Arts at University of Miami, School of Communications (Motion Pictures – Writing & Theater Arts)
January 11, 2030 - November 6, 2025
Bachelor of Arts, Major in Motion Pictures – Writing and Theatre Arts at University of Miami, School of Communications
January 11, 2030 - November 25, 2025
Bachelor of Arts at University of Miami, School of Communications, Coral Gables, Florida
January 11, 2030 - January 8, 2026
Bachelor of Arts in Motion Pictures – Writing and Theatre Arts at University of Miami
January 11, 2030 - March 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail