I'm a data-driven eCommerce strategist with 10+ years of experience scaling digital operations, optimizing user experiences, and driving revenue growth for global retail and fashion brands. I specialize in analytics, conversion rate optimization, and cross-channel performance to turn insights into action that boosts ROI across websites, apps, and omnichannel programs. My core strengths include building and leading analytics-driven teams, shaping customer experiences through UX improvements, and executing omnichannel digital strategies. I love turning complex data into practical improvements that move the business forward while keeping the customer at the center of every decision.…

Gabriel Dorantes

I'm a data-driven eCommerce strategist with 10+ years of experience scaling digital operations, optimizing user experiences, and driving revenue growth for global retail and fashion brands. I specialize in analytics, conversion rate optimization, and cross-channel performance to turn insights into action that boosts ROI across websites, apps, and omnichannel programs. My core strengths include building and leading analytics-driven teams, shaping customer experiences through UX improvements, and executing omnichannel digital strategies. I love turning complex data into practical improvements that move the business forward while keeping the customer at the center of every decision.…

Available to hire

I’m a data-driven eCommerce strategist with 10+ years of experience scaling digital operations, optimizing user experiences, and driving revenue growth for global retail and fashion brands. I specialize in analytics, conversion rate optimization, and cross-channel performance to turn insights into action that boosts ROI across websites, apps, and omnichannel programs.

My core strengths include building and leading analytics-driven teams, shaping customer experiences through UX improvements, and executing omnichannel digital strategies. I love turning complex data into practical improvements that move the business forward while keeping the customer at the center of every decision.

See more

Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Ecommerce Leader at Lush Fresh Handmade Cosmetics
October 1, 2023 - Present
Manage eCommerce, Mobile App, Subscriptions, Buy Online, Pick Up In-Store, and Same-Day Delivery programs. Delivered 28% revenue growth by optimizing sales funnels and digital strategy across lush.com and the Lush App. Led eCommerce platform migration, increasing mobile app engagement +78% and revenue +140%. Improved website and app conversion rates +34% through UX enhancements and data-driven experimentation.
Digital Program Manager at Lush Fresh Handmade Cosmetics
October 1, 2023 - October 13, 2025
Directed iOS and Android app strategy, driving 131% increase in engagement and 20% revenue growth. Collaborated with internal teams to ensure consistent cross-channel experience and data alignment.
Ecommerce Manager at The Brick
July 1, 2022 - October 13, 2025
Revamped thebrick.com, achieving +106% revenue, +72% transactions, and +21% conversion lift. Implemented analytics-driven campaigns that increased traffic +43% and average order value +51%.
Ecommerce & Digital Marketing Manager at Olsen Fashion
April 1, 2021 - October 13, 2025
Strengthened digital presence and user experience, resulting in 76% increase in new user acquisition via targeted omnichannel campaigns.
Ecommerce Manager at Grupo Axo
July 1, 2019 - October 13, 2025
Led merchandising, content, ecommerce and digital marketing strategy for Coach, Crate & Barrel and Rapsodia.
Digital Marketing Coordinator at El Palacio de Hierro
January 1, 2017 - October 13, 2025
Executed performance-driven marketing to drive traffic and online sales for www.elpalaciodehierro.com.
Marketing Communications Analyst at Seidor
May 1, 2014 - October 13, 2025
Developed integrated marketing strategies to enhance digital engagement and brand messaging.
Ecommerce Leader at Lush Fresh Handmade Cosmetics
October 1, 2023 - Present
Manage eCommerce, Mobile App, Subscriptions, Buy Online, Pick Up In-Store, and Same-Day Delivery programs. Delivered 28% revenue growth by optimizing sales funnels and digital strategy across lush.com and the Lush App. Led eCommerce platform migration, increasing mobile app engagement +78% and revenue +140%. Improved website and app conversion rates +34% through UX enhancements and data-driven experimentation.
Digital Program Manager at Lush Fresh Handmade Cosmetics
October 31, 2023 - October 13, 2025
Directed iOS and Android app strategy, driving 131% increase in engagement and 20% revenue growth. Collaborated with internal teams to ensure consistent cross-channel experience and data alignment.
Ecommerce Manager at The Brick
July 31, 2022 - October 13, 2025
Revamped thebrick.com, achieving +106% revenue, +72% transactions, and +21% conversion lift. Implemented analytics-driven campaigns that increased traffic +43% and average order value +51%.
Ecommerce & Digital Marketing Manager at Olsen Fashion
April 30, 2021 - October 13, 2025
Strengthened digital presence and user experience, resulting in 76% increase in new user acquisition via targeted omnichannel campaigns.
Ecommerce Manager at Grupo Axo
July 31, 2019 - October 13, 2025
Led merchandising, content, ecommerce and digital marketing strategy of Coach, Crate & Barrel and Rapsodia.
Digital Marketing Coordinator at El Palacio de Hierro
January 31, 2017 - October 13, 2025
Executed performance-driven marketing to drive traffic and online sales for www.elpalaciodehierro.com.
Marketing Communications Analyst at Seidor
May 31, 2014 - October 13, 2025
Developed integrated marketing strategies to enhance digital engagement and brand messaging.
Ecommerce Leader at Lush Fresh Handmade Cosmetics
October 1, 2023 - Present
Manage eCommerce, Mobile App, Subscriptions, Buy Online, Pick Up In-Store, and Same-Day Delivery programs. Delivered 28% revenue growth by optimizing sales funnels and digital strategy across lush.com and the Lush App. Led eCommerce platform migration, increasing mobile app engagement +78% and revenue +140%. Improved website and app conversion rates +34% through UX enhancements and data-driven experimentation.
Digital Program Manager at Lush Fresh Handmade Cosmetics
October 1, 2023 - October 13, 2025
Directed iOS and Android app strategy, driving 131% increase in engagement and 20% revenue growth. Collaborated with internal teams to ensure consistent cross-channel experience and data alignment.
Ecommerce Manager at The Brick
July 1, 2022 - October 13, 2025
Revamped thebrick.com, achieving +106% revenue, +72% transactions, and +21% conversion lift. Implemented analytics-driven campaigns that increased traffic +43% and average order value +51%.
Ecommerce & Digital Marketing Manager at Olsen Fashion
April 1, 2021 - October 13, 2025
Strengthened digital presence and user experience, resulting in 76% increase in new user acquisition via targeted omnichannel campaigns.
Ecommerce Manager at Grupo Axo
July 1, 2019 - October 13, 2025
Lead merchandising, content, ecommerce and digital marketing strategy of Coach, Crate & Barrel and Rapsodia.
Digital Marketing Coordinator at El Palacio de Hierro
January 1, 2017 - October 13, 2025
Executed performance-driven marketing to drive traffic and online sales for www.elpalaciodehierro.com.
Marketing Communications Analyst at Seidor
May 1, 2014 - October 13, 2025
Developed integrated marketing strategies to enhance digital engagement and brand messaging.

Education

MBA – Artificial Intelligence at University of Fredericton
January 1, 2025 - October 13, 2025
Post-Graduate Certificate in Digital Marketing & Social Media at Seneca College
January 1, 2019 - January 1, 2020
Bachelor’s Degree in Digital Media Communications at Anahuac University
January 1, 2008 - January 1, 2012
MBA – Artificial Intelligence at University of Fredericton
January 1, 2025 - October 13, 2025
Post-Graduate Certificate in Digital Marketing & Social Media at Seneca College
January 1, 2019 - December 31, 2020
Bachelor’s Degree in Digital Media Communications at Anahuac University
January 1, 2008 - December 31, 2012
MBA – Artificial Intelligence at University of Fredericton
January 1, 2025 - October 13, 2025
Post-Graduate Certificate in Digital Marketing & Social Media at Seneca College
January 1, 2019 - January 1, 2020
Bachelor’s Degree in Digital Media Communications at Anahuac University
January 1, 2008 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Consumer Goods, Professional Services, Media & Entertainment

Skills

Experience Level