I am a results-driven digital marketing and front-end development professional with expertise in SEO, content strategy, Shopify, and front-end technologies. I excel at bridging strategy and execution to boost online visibility, customer engagement, and scalable growth. I design and develop Shopify themes aligned with client branding, customize liquid templates and third-party apps to extend store functionality, and collaborate with designers and back-end developers to deliver end-to-end digital experiences that drive measurable business impact.

Geetha Raj Kumar

I am a results-driven digital marketing and front-end development professional with expertise in SEO, content strategy, Shopify, and front-end technologies. I excel at bridging strategy and execution to boost online visibility, customer engagement, and scalable growth. I design and develop Shopify themes aligned with client branding, customize liquid templates and third-party apps to extend store functionality, and collaborate with designers and back-end developers to deliver end-to-end digital experiences that drive measurable business impact.

Available to hire

I am a results-driven digital marketing and front-end development professional with expertise in SEO, content strategy, Shopify, and front-end technologies. I excel at bridging strategy and execution to boost online visibility, customer engagement, and scalable growth.

I design and develop Shopify themes aligned with client branding, customize liquid templates and third-party apps to extend store functionality, and collaborate with designers and back-end developers to deliver end-to-end digital experiences that drive measurable business impact.

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Language

English
Fluent
Tamil
Intermediate
Malay
Advanced

Work Experience

Shopify Developer & Front-End Developer at The D Group (TDG)
May 2, 2024 - Present
Built Shopify stores for Malaysia, Singapore, and regional markets; optimized responsive storefronts; integrated Shopify Analytics; collaborated with designers and backend developers to deliver end-to-end digital experiences that drive measurable business impact.
Shopify Developer & Front-End Developer at The D Group (TDG)
May 1, 2024 - Present
Built and maintained front-end features for non-Shopify projects using HTML, CSS, JavaScript, delivering scalable, user-focused solutions; collaborated with designers and back-end developers to deliver end-to-end digital experiences that drove measurable business growth.
Digital Marketing Executive at Funcrowd Malaysia
February 2, 2024 - October 13, 2025
Implemented local SEO strategies for multiple clients, improved search rankings and organic traffic; planned and managed social media campaigns; created WordPress sites; managed email marketing; tracked performance with Google Analytics and Insights; supported growth initiatives.
Digital Marketing Executive at Funcrowd Malaysia
February 1, 2024 - October 13, 2025
Implemented local SEO strategies for multiple clients, improving search rankings and driving targeted organic traffic. Planned, created, and managed social media campaigns, increasing engagement and audience growth. Designed and developed WordPress websites ensuring responsive, user-friendly interfaces. Developed and executed content marketing strategies aligned with business goals, optimizing existing content and tracking KPIs. Conducted competitor analysis to identify market gaps and leverage opportunities. Led traffic growth initiatives including SEO optimization, content distribution, email marketing, and link-building campaigns. Provided client support and account management, ensuring satisfaction with delivered solutions.
Digital Marketing Intern at Funcrowd Malaysia
September 30, 2023 - October 13, 2025
Designed campaign graphics using Canva/Photoshop, maintaining consistent brand identity. Created engaging social media content to boost audience interaction and brand awareness. Assisted in planning, scheduling, and executing campaigns across Instagram, Facebook, LinkedIn, and Twitter. Managed WhatsApp broadcasts and messaging campaigns, driving client engagement and service promotions. Conducted competitor and industry research to support content strategy and identify engagement opportunities.
Digital Marketing Intern at Funcrowd Malaysia
September 2, 2023 - October 13, 2025
Designed campaign graphics using Canva/Photoshop; maintained consistent brand identity; created engaging social media content across Instagram, Facebook, LinkedIn, and Twitter; managed WhatsApp broadcast and messaging campaigns; analyzed performance with Google Analytics.

Education

Bachelor of Information Technology (Information Systems) at Universiti Tenaga Nasional (UNITEN)
January 1, 2020 - January 1, 2023
Foundation in Information Technology at Universiti Tenaga Nasional (UNITEN)
January 1, 2019 - January 1, 2020
Bachelor of Information Technology (Information System) at Universiti Tenaga Nasional (UNITEN)
January 1, 2020 - January 1, 2023
Foundation in Information Technology at Universiti Tenaga Nasional (UNITEN)
January 1, 2019 - January 1, 2020

Qualifications

Google Analytics Certification
September 1, 2025 - October 1, 2027
Inbound Marketing - HubSpot Academy
August 1, 2025 - October 13, 2025
Fundamentals of Digital Marketing - Google
August 1, 2025 - August 1, 2026
Google Analytics Certification
September 1, 2025 - October 1, 2027
Fundamentals of Digital Marketing
August 1, 2025 - October 13, 2025
Inbound Marketing
August 1, 2025 - October 13, 2025
SEO Essentials with Semrush
June 1, 2023 - October 13, 2025
Master Adobe Illustrator: Design Awesome Logos and Graphics
March 1, 2023 - October 13, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education