Available to hire
I am a confident, creative, and commercially grounded marketing leader with over a decade of experience delivering brand growth, customer engagement, and integrated campaigns across APAC. I excel at leading cross-functional teams, managing change, and turning insights into measurable results.
I am passionate about values-driven communication and translating strategy into action. I am currently seeking opportunities in Western Australia and open to relocation.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malay
Advanced
Japanese
Beginner
Spanish; Castilian
Beginner
Work Experience
Account Director at Xavier Advertising
September 1, 2025 - October 13, 2025Led integrated marketing solutions for clients in the power tools, automotive, finance, and construction industries. Managed a distributed team and agency operations, ensuring delivery of brand-consistent, multi-channel campaigns. Strengthened client partnerships through performance coaching and strategic cross-functional collaboration.
Regional Brand Manager, ANZ & Asia at Kimberly-Clark Professional
December 1, 2024 - October 13, 2025Developed and executed B2B marketing strategy across ANZ (70%) and Asia (30%) for the Scott and Kleenex brands. Delivered +8% YoY lead generation and +98% growth in marketing-influenced deals through targeted GTM initiatives. Collaborated cross-functionally to create scalable content and improve campaign engagement processes.
Brand & Communications Strategy Lead at Accenture Song
January 1, 2023 - October 13, 2025Managed end-to-end creative campaigns for leading auto, telecom, and FMCG clients across APAC. Delivered a new car virtual launch in a record 6 weeks (industry standard: 6 months), combining digital storytelling and experiential media. Spearheaded insight-driven content strategies across social, media, AV, PR, and activation touchpoints.
Digital Marketing Manager at In2 Marketing & Consulting
November 1, 2019 - October 13, 2025Directed digital marketing across 7 regional and global accounts, focusing on lead generation and acquisition. Developed campaigns in enterprise IT, B2B, and digital content with measurable commercial impact.
Marketing & Communications Manager at Emerio Corporation
September 1, 2017 - October 13, 2025Led corporate branding, media, and internal/external comms strategies. Delivered a refreshed internal engagement program to align with organisational change.
Head of Content Sales at Cilisos Media
June 1, 2016 - October 13, 2025Tripled monthly sales KPIs through relationship-based business development. Managed digital content campaigns for two lifestyle platforms end-to-end.
Senior Associate Consultant – Change & Comms at EY (Ernst & Young)
February 1, 2015 - October 13, 2025Led communications and stakeholder engagement for large-scale performance improvement programs. Advised regional clients in digital payments and energy sectors on transformation strategy.
Change Management & Comms Manager (Contract) at Shell Upstream
September 1, 2013 - October 13, 2025Managed change and communication for a $1M IT transformation project, impacting 400+ users. Led a team of 20 and aligned delivery across multiple business units.
Account Director at Xavier Advertising
September 1, 2025 - October 13, 2025Led integrated marketing solutions for clients in the power tools, automotive, finance, and construction industries. Managed a distributed team and agency operations, ensuring delivery of brand-consistent, multi-channel campaigns. Strengthened client partnerships through performance coaching and strategic cross-functional collaboration.
Regional Brand Manager, ANZ & Asia at Kimberly-Clark Professional
December 1, 2024 - October 13, 2025Developed and executed B2B marketing strategy across ANZ (70%) and Asia (30%) for the Scott and Kleenex brands. Delivered +8% YoY lead generation and +98% growth in marketing-influenced deals through targeted GTM initiatives. Collaborated cross-functionally to create scalable content and improve campaign engagement processes.
Brand & Communications Strategy Lead at Accenture Song
January 1, 2023 - October 13, 2025Managed end-to-end creative campaigns for leading auto, telecom, and FMCG clients across APAC. Delivered a new car virtual launch in a record 6 weeks (industry standard: 6 months), combining digital storytelling and experiential media. Spearheaded insight-driven content strategies across social, media, AV, PR, and activation touchpoints.
Digital Marketing Manager at In2 Marketing & Consulting
November 1, 2019 - October 13, 2025Directed digital marketing across 7 regional and global accounts, focusing on lead generation and acquisition. Developed campaigns in enterprise IT, B2B, and digital content with measurable commercial impact.
Marketing & Communications Manager at Emerio Corporation
September 1, 2017 - October 13, 2025Led corporate branding, media, and internal/external comms strategies. Delivered a refreshed internal engagement program to align with organisational change.
Head of Content Sales at Cilisos Media
June 1, 2016 - October 13, 2025Tripled monthly sales KPIs through relationship-based business development. Managed digital content campaigns for two lifestyle platforms end-to-end.
Senior Associate Consultant – Change & Comms at EY (Ernst & Young)
February 1, 2015 - October 13, 2025Led communications and stakeholder engagement for large-scale performance improvement programs. Advised regional clients in digital payments and energy sectors on transformation strategy.
Change Management & Comms Manager (Contract) at Shell Upstream
September 1, 2013 - October 13, 2025Managed change and communication for a $1M IT transformation project, impacting 400+ users. Led a team of 20 and aligned delivery across multiple business units.
Education
Bachelor of Business & Commerce (Marketing & Economics) at Monash University
January 1, 2003 - January 1, 2006Bachelor of Business & Commerce (Marketing & Economics) at Monash University
January 1, 2003 - January 1, 2006Qualifications
Certified Marketer Certificate – General Assembly
May 1, 2024 - October 13, 2025Professional Diploma in Digital Marketing – Digital Marketing Institute
March 1, 2018 - October 13, 2025Certified Marketer Certificate – General Assembly
May 1, 2024 - October 13, 2025Professional Diploma in Digital Marketing – Digital Marketing Institute
March 1, 2018 - October 13, 2025Industry Experience
Consumer Goods, Energy & Utilities, Professional Services, Retail, Media & Entertainment, Telecommunications, Software & Internet, Manufacturing, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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