Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Versatile marketing professional with 7+ years’ experience driving brand growth through data driven campaigns, viral social content and creative storytelling. Skilled in paid advertising, social media strategy, email marketing, events, and publishing, delivering measurable results and high-impact campaigns for brands of all sizes.…

Aislinn Dilworth

Marketing Strategist, Content Creator, Social Media Manager, +7





Versatile marketing professional with 7+ years’ experience driving brand growth through data driven campaigns, viral social content and creative storytelling. Skilled in paid advertising, social media strategy, email marketing, events, and publishing, delivering measurable results and high-impact campaigns for brands of all sizes.…

Available to hire

Versatile marketing professional with 7+ years’ experience driving brand growth through data driven campaigns, viral social content and creative storytelling. Skilled in paid advertising, social media strategy, email marketing, events, and publishing, delivering measurable results and high-impact campaigns for brands of all sizes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Advertising & Strategy at Paul McFadden Wealth

April 16, 2018 - Present

Managed over £1 million in ad spend across Meta, Google, Microsoft, LinkedIn, TikTok, and YouTube Ads. Specialised in data-driven, emotionally resonant campaigns that connect with audiences and convert effectively. Key Achievements: Drove 800% YouTube channel growth through targeted advertising. Led ad campaigns that sold 7,000+ event tickets across the U.K. Blended creative storytelling with analytics to achieve measurable ROI. Skills: Meta Ads | Google Ads | Campaign Strategy | Conversion Optimisation | Analytics

Social Media Strategist & Content Creation at Paul McFadden Wealth

April 16, 2018 - Present

Built engaging brand presences that prioritised storytelling, trust, and community. Experienced across Facebook, TikTok, Instagram, LinkedIn and YouTube, with a proven record of viral, strategy-led growth. Key Achievements: Launched a TikTok channel that hit 1.3M views, 91K likes, 77K shares, and 630 comments in 60 days. Managed 5 podcasts, overseeing guest booking, recording, and distribution. Developed content systems to maintain consistency and brand alignment. Skills: Social Media Strategy | Community Building | Content Planning | Reels & Short-Form Video | Audience Engagement

Copywriting & Email Marketing at Paul McFadden Wealth

April 16, 2018 - Present

Crafted brand messaging, website copy, and campaign content designed to connect emotionally and convert strategically. Focused on authenticity, tone of voice, and storytelling-led communication. Key Achievements: Lead editor on 3 Amazon Bestselling books. Achieved consistent 30–50% open rates on email campaigns. Created storytelling frameworks that built trust and increased retention. Skills: Copywriting | Brand Voice Development | Email Marketing | Storytelling | CRM Strategy

Leadership, Strategy & Consultancy at Paul McFadden Wealth

April 16, 2018 - Present

Known for creative problem-solving and strategic clarity. Progressed rapidly from junior level to leading a full marketing and media team. Passionate about developing systems and people that deliver lasting impact. Key Achievements: Promoted from junior to team lead within 3 months. Created marketing training materials and delivered consultancy services that generated new company revenue. Balanced strategy, creativity, and execution to deliver sustainable results. Skills: Marketing Strategy | Team Leadership | Campaign Management | Brand Development | Training & Consultancy

Education

BA (Hons) Criminology at Glasgow Caledonian University

September 1, 2011 - June 1, 2014

Developed a strong understanding of human behaviour, communication and decision-making - skills that now shape my approach to audience insight and authentic marketing strategy.

Professional Development & Certifications at Various

April 16, 2018 - October 21, 2025

Ongoing study in digital marketing strategy, paid advertising, copywriting, and content creation. Meta Ads, Google Ads, and Email Marketing experience through hands-on campaign management.