I am a digital marketing and content specialist with 7+ years of experience helping B2B and B2C brands grow through copywriting, content management, and digital strategy. I thrive on turning data into creative, results-driven campaigns and crafting brands with clear, compelling stories. Based in Stockholm, I have led branding and content campaigns across Instagram, TikTok, Facebook, and Pinterest; launched Shopify e-commerce sites; and built influencer programs across Europe. I enjoy collaborating across teams to deliver user-focused copy and scalable marketing systems that boost SEO, engagement, and conversions.

Lada Kurabtseva

I am a digital marketing and content specialist with 7+ years of experience helping B2B and B2C brands grow through copywriting, content management, and digital strategy. I thrive on turning data into creative, results-driven campaigns and crafting brands with clear, compelling stories. Based in Stockholm, I have led branding and content campaigns across Instagram, TikTok, Facebook, and Pinterest; launched Shopify e-commerce sites; and built influencer programs across Europe. I enjoy collaborating across teams to deliver user-focused copy and scalable marketing systems that boost SEO, engagement, and conversions.

Available to hire

I am a digital marketing and content specialist with 7+ years of experience helping B2B and B2C brands grow through copywriting, content management, and digital strategy. I thrive on turning data into creative, results-driven campaigns and crafting brands with clear, compelling stories.

Based in Stockholm, I have led branding and content campaigns across Instagram, TikTok, Facebook, and Pinterest; launched Shopify e-commerce sites; and built influencer programs across Europe. I enjoy collaborating across teams to deliver user-focused copy and scalable marketing systems that boost SEO, engagement, and conversions.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Swedish
Intermediate
French
Intermediate
Russian
Fluent
Ukrainian
Fluent

Work Experience

Freelance Marketing Manager at Jo-Ven Måleri AB & Wonder Beauty
January 1, 2025 - Present
Improved SERP visibility and enhanced marketing analytics. Developed LinkedIn & YouTube strategies for B2B content marketing. Assisted in international digital campaigns, focusing on automation and reporting.
Digital Marketing Intern at Piab AB – Piab Group
January 1, 2025 - October 13, 2025
Improved SEO visibility and marketing analytics. Contributed to LinkedIn & YouTube strategies for B2B content marketing. Assisted in international digital campaigns, focusing on automation and reporting.
Marketing Intern at Piab AB – Piab Group
January 1, 2024 - October 13, 2025
Contributed to product launches through strategic planning and market analysis. Developed brand identity & content strategy across Instagram, TikTok, Facebook, and Pinterest. Ran influencer campaigns in Italy, France, and the Netherlands. Assisted in launching Shopify e-commerce site and coordinated production logistics.
Copywriter & Content Manager at Massfluencer / Artbit at Stockholm
January 1, 2024 - October 13, 2025
Developed content strategies, improved SEO and web traffic. Created social media posts, email campaigns, SEO landing pages, blogs, and brand articles. Designed scalable templates and managed remote writer teams. Delivered user-focused copy for 100+ websites (Figma). Produced advertising copy, slogans, and creative campaign concepts. Developed social media campaigns for Ukrainian & Russian markets.
Copywriter at Taser Advertising Agency
April 1, 2019 - October 13, 2025
Produced advertising copy, slogans, and creative campaign concepts.
Copywriter & Content Manager at Massfluencer / Artbat
January 1, 2024 - October 13, 2025
Developed tailored content strategies, improved SEO and web traffic; created social media posts, emails, landing pages, blogs, and brand articles; designed scalable templates and managed remote writer teams; delivered copy for 100+ websites (Figma).
Marketing Intern at Piab AB – Piab Group, Stockholm
January 1, 2024 - October 13, 2025
Assisted in international digital campaigns, focusing on automation and reporting.
Digital Marketing Intern at Piab AB – Piab Group, Stockholm
January 1, 2025 - October 13, 2025
Improved SERP visibility and enhanced marketing analytics; developed LinkedIn & YouTube strategies for B2B content marketing; assisted in international digital campaigns focusing on automation and reporting.
Copywriter at Qollabe
April 1, 2019 - October 13, 2025
Produced advertising copy, slogans, and creative campaign concepts; developed social media campaigns for Ukrainian and Russian markets.
Freelance Marketing Manager at Jo-Ven Måleri AB & Wonder Beauty
January 1, 2025 - Present
Developed and executed tailored marketing strategies for two SMEs in construction and beauty; improved SERP visibility and marketing analytics; developed LinkedIn & YouTube strategies for B2B content marketing; assisted international digital campaigns focusing on automation and reporting.
Digital Marketing Intern at Piab AB – Piab Group, Stockholm
January 31, 2025 - October 22, 2025
Developed LinkedIn & YouTube strategies for B2B content marketing. Assisted international digital campaigns, focusing on automation and reporting.
Marketing Intern at Piab AB – Piab Group, Stockholm
January 31, 2024 - October 22, 2025
Contributed to Artibat product launch through strategic planning and market analysis. Developed brand identity & content strategy across Instagram, TikTok, Facebook, Pinterest. Ran influencer campaigns in Italy, France, and the Netherlands. Assisted in launching Shopify e-commerce site and coordinated production logistics.
English Copywriter & Content Manager at Massfluencer / Artbat
January 31, 2024 - October 22, 2025
Developed content strategies, improving SEO and web traffic. Created social media posts, email campaigns, SEO landing pages, blogs, and brand articles. Managed remote writer teams. Delivered user-focused copy for 100+ websites.
Copywriter at Teaser Advertising Agency
April 30, 2019 - October 22, 2025
Advertising copy, slogans, and creative campaign concepts for Ukrainian markets.

Education

BA English Linguistics at Kharkiv National University of Linguistics
January 1, 2002 - January 1, 2004
BA English Linguistics at National Technical University of Ukraine
January 1, 2012 - January 1, 2016
BA in English Linguistics at Stockholm University
January 1, 2022 - January 1, 2024
BA in English Linguistics at National Technical University of Ukraine
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other