I am a data-driven Growth & Digital Marketing Leader with 8+ years of experience in B2B, eCommerce, and subscription platform marketing. I plan and execute digital promotions, optimize websites, and run retention-focused campaigns that drive sales and user engagement. I thrive in high-growth startup environments, leading cross-functional teams and aligning marketing initiatives directly to business goals. I’m passionate about technology and consumer electronics, and I enjoy turning insights into measurable results through creative, data-driven experimentation.

Abu Bakar Prince

I am a data-driven Growth & Digital Marketing Leader with 8+ years of experience in B2B, eCommerce, and subscription platform marketing. I plan and execute digital promotions, optimize websites, and run retention-focused campaigns that drive sales and user engagement. I thrive in high-growth startup environments, leading cross-functional teams and aligning marketing initiatives directly to business goals. I’m passionate about technology and consumer electronics, and I enjoy turning insights into measurable results through creative, data-driven experimentation.

Available to hire

I am a data-driven Growth & Digital Marketing Leader with 8+ years of experience in B2B, eCommerce, and subscription platform marketing. I plan and execute digital promotions, optimize websites, and run retention-focused campaigns that drive sales and user engagement.

I thrive in high-growth startup environments, leading cross-functional teams and aligning marketing initiatives directly to business goals. I’m passionate about technology and consumer electronics, and I enjoy turning insights into measurable results through creative, data-driven experimentation.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Advanced
Thai
Fluent

Work Experience

Performance Marketing Specialist at Pricepally.com
October 20, 2024 - Present
Planned and executed digital promotions for eCommerce and subscription platforms, optimizing campaigns to drive sales and retention.
Digital Marketing Manager at Kunda Kids
August 20, 2024 - October 13, 2025
Ran full-funnel campaigns integrating paid marketing, influencer marketing, SEO, and retention-focused initiatives. Built dashboards and tracked CAC, ROAS, and retention to optimize performance across channels.
Digital Marketing Manager at Hippo Ad
August 20, 2022 - October 13, 2025
Executed multi-channel B2B lead generation and retention campaigns, delivering 1,000+ qualified leads monthly.
Digital Marketing Manager at Respay Solutions
September 20, 2021 - October 13, 2025
Developed SEO-focused acquisition campaigns, increasing website traffic by 200%.
Digital Marketing Manager at BOD Properties
April 1, 2021 - October 13, 2025
Managed B2B and B2C campaigns with $20k+ monthly ad spend, leveraging AI automation and CRO to maximize ROI.
Performance Marketing Specialist at PricePally
October 1, 2024 - Present
Planned and executed digital promotions for eCommerce and subscription platforms, optimizing campaigns to drive sales and retention.
Digital Marketing Manager at Kunda Kids
August 1, 2024 - October 13, 2025
Ran full-funnel campaigns integrating paid marketing, influencer marketing, SEO, and retention-focused initiatives.
Digital Marketing Expert at Hippo Ad
August 1, 2022 - October 13, 2025
Executed multi-channel B2B lead generation and retention campaigns, delivering 1,000+ qualified leads monthly.
Digital Marketing Manager at Respay Solution
September 1, 2021 - October 13, 2025
Developed SEO-focused acquisition campaigns and optimized landing pages, flows, and conversions for better retention and promotions.
Digital Marketing Manager at BOD Properties
April 1, 2021 - October 13, 2025
Managed B2B and B2C campaigns with 20k+ USD monthly ad spend, leveraging AI automation and CRO to maximize ROI.

Education

Bachelor of Business Administration (Marketing) at Saint John's University
May 1, 2010 - March 1, 2013
High School Diploma at Courage High School
February 19, 1999 - June 20, 2004
Bachelor of Business Administration (Marketing) at Saint John's University
May 20, 2010 - March 20, 2013
High School Diploma at Courage High School
February 19, 1999 - June 20, 2004

Qualifications

Google Ads Search Certification
January 11, 2030 - October 13, 2025
Google Analytics 4 Certification
January 11, 2030 - October 13, 2025
Meta Blueprint Certification
January 11, 2030 - October 13, 2025
Google Ads Certification
January 11, 2030 - October 13, 2025
Google Analytics 4 Certification
January 11, 2030 - October 13, 2025
Meta Blueprint (in progress)
January 11, 2030 - October 13, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other