Available to hire
Hello, I’m Valentin Maure, a Digital Marketing Specialist based in Geneva, Switzerland, and I’m immediately available for new opportunities. I’m an accomplished and analytical marketing manager with a strong background in digital marketing and data analysis, experienced in managing multi-million CHF and EUR budgets and delivering ROI through performance-driven strategies.
I’ve led cross-functional teams across international markets, partnered with agencies to exceed objectives, and built automated dashboards (Power BI, Looker Studio, Excel) to drive data-driven decisions at executive levels. My track record spans paid search, paid social, programmatic, display, and video, with a focus on conversion rate optimization, e-commerce growth, and scalable growth strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Fluent
Spanish; Castilian
Fluent
German
Intermediate
Work Experience
Performance Marketing Manager & Data Analyst at EssilorLuxottica - Visilab Group
March 1, 2025 - October 13, 2025Led end-to-end digital marketing operations across paid search, paid social, programmatic, display, and video. Managed CHF multi-million annual media budgets with a focus on optimizing ROI, and developed automated dashboards (Excel, Looker Studio, Power BI) to monitor performance and provide strategic insights for the CMO and marketing teams. Collaborated with cross-functional teams and agencies to ensure alignment with business objectives. Achievements include +33% YoY growth in Visilab KPI with 18% CAC reduction and +24% for McOptic with a 30% CAC reduction.
Digital Marketing & E-Commerce Manager at Rivoli Genève, Swiss Luxury Cosmetics
April 1, 2021 - October 13, 2025Designed and executed paid media campaigns across Google Ads, Facebook Ads, and Display Networks to drive brand growth and online sales. Improved ROI through in-depth keyword research, A/B testing, and optimized bidding strategies. Led on-site promotions, enhanced user experience, and boosted conversions; oversaw SEO to increase organic visibility; led a complete website redesign to improve UX and performance.
Online Acquisition Manager at Dagency SA, Digital Agency
May 1, 2018 - October 13, 2025Developed data-driven digital marketing campaigns across Google Ads, social media, and display for a diverse client portfolio. Identified new traffic sources, negotiated affiliate budgets, and optimized client acquisition strategies to maximise ROI. Built automated dashboards to exceed client objectives and contributed to long-term monetization strategies.
SEM Manager at Rocket Internet (foodpanda & foodora), food delivery service
March 1, 2016 - October 13, 2025Managed paid search campaigns across multiple global regions; conducted in-depth performance analyses and A/B tests to optimize conversions and ROI; performed continuous keyword discovery and campaign optimization. Built and maintained detailed reporting dashboards for data-driven decision-making. Led local market initiatives in Mexico City and directed a team of six marketers in Manila, achieving a 29% sales increase within three months.
Operations Intern at Scarosso
November 1, 2014 - October 13, 2025Operations intern supporting process improvement and digital initiatives.
Market Research Analyst Intern at GFK (now Nielsen)
August 1, 2013 - October 13, 2025Contributed to consumer insights and market research projects, supporting data collection and analysis.
Performance Marketing Manager & Data Analyst at EssilorLuxottica - Visilab Group
March 1, 2025 - October 13, 2025End-to-end digital marketing operations across paid search, paid social, programmatic, display and video; budget oversight for CHF multi-million annual media budget; cross-functional leadership; development of automated dashboards (Excel, Looker Studio, Power BI) to optimise performance; supported CMO and marketing teams with data-driven insights.
Digital Marketing & E-Commerce Manager at Rivoli Genève
April 1, 2021 - October 13, 2025Managed digital marketing and e-commerce campaigns across multiple platforms; designed and executed paid media campaigns; improved ROI via keyword research, A/B testing, bidding strategies; led website redesign; SEO.
Online Acquisition Manager at Dagency SA
May 1, 2018 - October 13, 2025Developed and executed digital channel acquisition strategies for diverse clients; identified new traffic sources, negotiated affiliate budgets; built automated dashboards; long-term monetisation strategies.
SEM Manager at Rocket Internet (foodpanda & foodora)
March 1, 2016 - October 13, 2025Managed paid search across global regions; performed performance analyses, A/B tests; built dashboards; led Marketing Team Lead in Manila; contributed to conversions in Mexico City.
Operations Intern at Scarosso
November 1, 2014 - October 13, 2025Operations intern at Italian-made handcrafted shoes.
Market Research Analyst Intern at GFK (now Nielsen)
August 1, 2013 - October 13, 2025Marketing research intern.
Education
Master’s in Consulting, Strategy, and Marketing at Lumière University, Lyon, France
January 11, 2030 - January 1, 2013Bachelor’s in Economics and Management at Lumière University, Lyon, France
January 11, 2030 - January 1, 2012Master’s in Consulting, Strategy, and Marketing at Lumière University, Lyon, France
January 11, 2030 - January 1, 2013Bachelor’s in Economics and Management at Lumière University, Lyon, France
January 11, 2030 - January 1, 2012Qualifications
Artificial Intelligence (AI) - FIAE, Geneva, Switzerland
January 11, 2030 - October 13, 2025Power BI - ITTA, Geneva, Switzerland
January 11, 2030 - October 13, 2025Google Analytics 4 – Visilab (in-house training by external consultant)
January 11, 2030 - October 13, 2025Artificial Intelligence (AI) - FIAE
January 11, 2030 - October 13, 2025Power BI - ITTA
January 11, 2030 - October 13, 2025Google Analytics 4 – Visilab (in-house training by external consultant)
January 11, 2030 - October 13, 2025Industry Experience
Healthcare, Professional Services, Retail, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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