Fractional CMO / Growth Manager at Freelance

Provide fractional CMO services and growth leadership to DTC brands, crafting and executing ROI-driven marketing strategies. Built brand programs, optimized funnels, and aligned product, creative, and performance teams for measurable growth. Led affiliate initiatives and partnerships, orchestrating campaigns across Meta, Google, TikTok, and email. Managed multiple engagements with 3–5x ROAS and $300k+ monthly ad spend, delivering revenue growth and scalable repeatable processes.

Founder & Chief Marketing Officer at Treehuggers Bracelets

Founded and led growth for Treehuggers Bracelets, a mission-driven e-commerce brand. Defined product strategy, brand voice, and GTM plan. Built profitable affiliate funnels for digital offers and CPA networks; scaled revenue from $0 to $1.03M in 31 days. Managed $300k+ monthly ad spend with 3–5x ROAS and grew a loyal, eco-conscious customer base with storytelling.

Remote Affiliate Marketing Consultant / Owner at NoGood Media

Provided remote affiliate marketing consulting and built/ managed affiliate programs for DTC brands. Led creation of growth strategies, partnerships, and channel optimization; built and scaled brand programs across email, paid media, and influencer partnerships. Expanded partner networks and drove revenue growth across markets.

Affiliate Manager at Rushmore Marketing

Led affiliate program development for Tel Aviv-based clients; built publisher relationships, tracked performance, and optimized campaigns to drive revenue growth.

Marketing Specialist at Various (Meta Ads, TikTok Ads, Klaviyo, Shopify, Webflow, Framer, Notion, Canva, Figma, Photoshop, GA4, AI tools)

Helped DTC brands grow through story-driven creative ads, managed site and sales funnel builds, oversaw email marketing campaigns, social influencers, and paid ads. Led creative teams and performance marketing execution. Launched a mission-driven e-commerce brand from $0 to $1.03M in 31 days. Managed $300k+ monthly ad spend with 3–5x ROAS.

Provide growth strategy, brand development, and performance marketing for DTC brands; conceived and executed strategy-driven brand initiatives; delivered revenue growth and scalable funnels.

Founder & CMO at Tree Hugger Bracelets

Built and led marketing for a DTC jewelry brand; launched mission-driven campaigns, grew to $1M+ monthly revenue, managed ad spend and ROAS targets; established affiliate networks and international partnerships.

Affiliate Marketing Consultant / Owner at NoGood Media

Provided affiliate marketing consultancy and ownership duties across campaigns; drove performance marketing initiatives and growth.