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Dynamic and results-oriented marketing professional with 6+ years of experience leading brand strategy, managing high-profile projects, and designing impactful marketing campaigns. Skilled in crafting innovative initiatives that boost engagement and awareness, I excel at developing comprehensive marketing plans that deliver measurable results. I thrive in fast-paced environments that demand adaptability and attention to detail. With a proven ability to foster cross-functional collaboration and seamless communication, I am dedicated to delivering brand and product activations that align with organizational goals and inspire audiences.…Dynamic and results-oriented marketing professional with 6+ years of experience leading brand strategy, managing high-profile projects, and designing impactful marketing campaigns. Skilled in crafting innovative initiatives that boost engagement and awareness, I excel at developing comprehensive marketing plans that deliver measurable results. I thrive in fast-paced environments that demand adaptability and attention to detail. With a proven ability to foster cross-functional collaboration and seamless communication, I am dedicated to delivering brand and product activations that align with organizational goals and inspire audiences.

Beatriz Castillejo

Brand Strategist, Marketing Strategist, Content Strategist, +4

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Dynamic and results-oriented marketing professional with 6+ years of experience leading brand strategy, managing high-profile projects, and designing impactful marketing campaigns. Skilled in crafting innovative initiatives that boost engagement and awareness, I excel at developing comprehensive marketing plans that deliver measurable results. I thrive in fast-paced environments that demand adaptability and attention to detail. With a proven ability to foster cross-functional collaboration and seamless communication, I am dedicated to delivering brand and product activations that align with organizational goals and inspire audiences.…Dynamic and results-oriented marketing professional with 6+ years of experience leading brand strategy, managing high-profile projects, and designing impactful marketing campaigns. Skilled in crafting innovative initiatives that boost engagement and awareness, I excel at developing comprehensive marketing plans that deliver measurable results. I thrive in fast-paced environments that demand adaptability and attention to detail. With a proven ability to foster cross-functional collaboration and seamless communication, I am dedicated to delivering brand and product activations that align with organizational goals and inspire audiences.

Available to hire

Dynamic and results-oriented marketing professional with 6+ years of experience leading brand strategy, managing high-profile projects, and designing impactful marketing campaigns. Skilled in crafting innovative initiatives that boost engagement and awareness, I excel at developing comprehensive marketing plans that deliver measurable results.

I thrive in fast-paced environments that demand adaptability and attention to detail. With a proven ability to foster cross-functional collaboration and seamless communication, I am dedicated to delivering brand and product activations that align with organizational goals and inspire audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Beginner

Work Experience

Editorial Project Manager at EF Education First - EF Language Abroad

August 1, 2025 - October 13, 2025

Project lead of a team of 11, defining strategic brand direction, aligning internal and external stakeholders, and driving initiatives from concept to scalable launch. Led end-to-end production of global print marketing materials, overseeing creation, planning, stakeholder coordination, and on-time delivery across 26+ international markets. Owned and developed project roadmaps, managing timelines, resources, and communications across creative, operations, and external partners to ensure smooth execution and high-impact outcomes. Maintained quality control across editorial content, ensuring consistency in voice, tone, and visuals while upholding the highest creative standards under tight deadlines.

Marketing Manager at EF Education First - Cultural Care Au Pair

October 1, 2024 - October 13, 2025

Ideated, developed, and executed global 360 campaigns increasing lead volume and click-through rate by 20%. Developed and implemented tailored marketing strategies for 14+ markets overseeing print materials, events, email, and social media, successfully growing Portugal and establishing it as a new market. Drove innovation from concept to execution, leading the creation and rollout of a centralized marketing platform that streamlined global communications and improved brand consistency across 20+ markets. Annual print production for 23+ countries, optimizing processes through a new translation management system that reduced costs and improved efficiency.

Ambassador Program Manager – Brand and Community at EF Education First - Cultural Care Au Pair

March 1, 2021 - October 13, 2025

Planned and executed 50+ virtual and in-person ambassador events fostering community engagement and boosting ambassador sign-ups by 48%. Developed, implemented and managed content strategy and created processes to serve content needs across the business. Led the implementation of the ambassador platform, including data migration, reward system setup, and user onboarding. Managed, engaged, and activated the community through social media, monthly newsletters and activities on the ambassador platform driving a 35% growth in ambassador engagement.

Associate Head of Admissions at EF Academy - EF Education First

September 1, 2019 - October 13, 2025

Designed and executed targeted marketing initiatives — online and offline — focused on building awareness, nurturing leads, and increasing enrollment conversion. Identified and capitalized on new market opportunities, successfully leading the launch and growth of two new regional offices to expand brand presence and drive customer acquisition. Generated new partnerships and maintained existing relationships with middle schools, universities and other related B2B channels.

Business Development Manager at Statista, London

March 1, 2018 - October 13, 2025

Managed all agency and media accounts in UK and Ireland fostering relationships with 50+ stakeholders, boosting brand recognition and 20% market growth. Cross-functional collaboration with marketing, product, and data teams to align initiatives with company goals, driving continuous improvement and innovation. Created presentations to provide online and onsite client trainings, achieving a 32% increase in client retention and creating advocates for the brand.

Business Development Manager at The English Studio, London

April 1, 2017 - October 13, 2025

Executed online marketing initiatives, including social media strategy and email campaigns, and offline initiatives through partnerships and representation at fairs. Conducted in-depth market analysis and competitor research to develop tailored sales strategies, enhancing market presence and value proposition.

Marketing and Sales Executive at The English Studio, London

December 1, 2013 - October 13, 2025

Managed marketing collateral production and distribution, ensuring consistent brand messaging across all channels. Analyzed market trends and sales data to optimize marketing strategies, campaigns and sales processes.

Editorial Project Manager at EF Education First

August 31, 2025 - October 13, 2025

Project lead of a team of 11, defining strategic brand direction, aligning internal and external stakeholders, and driving initiatives from concept to scalable launch. Led end-to-end production of global print marketing materials across 26+ international markets. Managed project roadmaps, timelines, resources, and communications to ensure on-time, high-impact outcomes. Maintained quality control across editorial content and visuals, upholding high creative standards under tight deadlines.

Marketing Manager at EF Education First Cultural Care Au Pair

October 31, 2024 - October 13, 2025

Ideated, developed, and executed global 360 campaigns increasing lead volume and click-through rate by 20%. Created tailored marketing strategies for 14+ markets, overseeing print, events, email, and social media; grew Portugal as a new market. Led the rollout of a centralized marketing platform to streamline global communications and improve brand consistency across 20+ markets. Managed annual print production for 23+ countries and improved efficiency via a translation management system.

Ambassador Program Manager – Brand and Community at EF Education First Cultural Care Au Pair

March 31, 2021 - October 13, 2025

Planned and executed 50+ ambassador events (virtual and in-person), boosting ambassador sign-ups by 48%. Developed and managed content strategy and processes to serve cross-business content needs. Led ambassador platform implementation including data migration, rewards, and onboarding. Engaged and activated the community through social media and monthly newsletters, driving a 35% growth in ambassador engagement.

Associate Head of Admissions at EF Academy EF Education First

September 30, 2019 - October 13, 2025

Designed and executed targeted online and offline marketing initiatives to build awareness, nurture leads, and increase enrollment conversion. Identified and leveraged new market opportunities, launching two new regional offices to expand brand presence and drive customer acquisition. Generated new partnerships and maintained relationships with middle schools, universities, and other B2B channels.

Business Development Manager at Statista

March 31, 2018 - October 13, 2025

Managed agency and media accounts in the UK and Ireland, fostering relationships with 50+ key stakeholders to boost brand recognition and 20% market growth. Collaborated cross-functionally with marketing, product, and data teams to align initiatives with company goals. Created presentations for online and onsite client trainings, achieving a 32% increase in client retention.

Business Development Manager at The English Studio

April 30, 2017 - October 13, 2025

Executed online marketing initiatives (social media, email campaigns) and offline partnerships and fairs. Conducted market and competitor analysis to tailor sales strategies and enhance market presence.

Marketing and Sales Executive at The English Studio

December 31, 2013 - October 13, 2025

Managed marketing collateral production and distribution with consistent brand messaging. Analyzed market trends and sales data to optimize marketing strategies, campaigns, and sales processes.