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Hi, I’m Dots, a proud Canadian. With the backdrop of my interest in computers, I grew a fascination for marketing back in 2010, straight out of college. Years later, I’ve built expertise in both the agency and client side of product marketing for any business type, working with companies like Meta, Alibaba, Siemens, AWS, Cisco, Zendesk, Prevenous, Coralogix, Xone, who aim to meet their commercial objectives. My bread and butter are: molding go-to-market strategies for customers; cooking brand, demand & performance recipes into a bold and tasty product marketing dish; capturing commercial teams to prove & systematize product marketing revenue streams for product-to-market fit; exploring go-to-market intelligence and unit economics; and observing brand distribution through paid media flagship + organic supportive strategies. I also host the Marketing Leadership Podcast, interviewing leading global marketers to keep up with strategic marketing trends. When I’m not working, it’s watching documentaries and humming on TikTok.…Hi, I’m Dots, a proud Canadian. With the backdrop of my interest in computers, I grew a fascination for marketing back in 2010, straight out of college. Years later, I’ve built expertise in both the agency and client side of product marketing for any business type, working with companies like Meta, Alibaba, Siemens, AWS, Cisco, Zendesk, Prevenous, Coralogix, Xone, who aim to meet their commercial objectives. My bread and butter are: molding go-to-market strategies for customers; cooking brand, demand & performance recipes into a bold and tasty product marketing dish; capturing commercial teams to prove & systematize product marketing revenue streams for product-to-market fit; exploring go-to-market intelligence and unit economics; and observing brand distribution through paid media flagship + organic supportive strategies. I also host the Marketing Leadership Podcast, interviewing leading global marketers to keep up with strategic marketing trends. When I’m not working, it’s watching documentaries and humming on TikTok.

Dots Oye Bolu

Product Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Dots, a proud Canadian. With the backdrop of my interest in computers, I grew a fascination for marketing back in 2010, straight out of college. Years later, I’ve built expertise in both the agency and client side of product marketing for any business type, working with companies like Meta, Alibaba, Siemens, AWS, Cisco, Zendesk, Prevenous, Coralogix, Xone, who aim to meet their commercial objectives. My bread and butter are: molding go-to-market strategies for customers; cooking brand, demand & performance recipes into a bold and tasty product marketing dish; capturing commercial teams to prove & systematize product marketing revenue streams for product-to-market fit; exploring go-to-market intelligence and unit economics; and observing brand distribution through paid media flagship + organic supportive strategies. I also host the Marketing Leadership Podcast, interviewing leading global marketers to keep up with strategic marketing trends. When I’m not working, it’s watching documentaries and humming on TikTok.…Hi, I’m Dots, a proud Canadian. With the backdrop of my interest in computers, I grew a fascination for marketing back in 2010, straight out of college. Years later, I’ve built expertise in both the agency and client side of product marketing for any business type, working with companies like Meta, Alibaba, Siemens, AWS, Cisco, Zendesk, Prevenous, Coralogix, Xone, who aim to meet their commercial objectives. My bread and butter are: molding go-to-market strategies for customers; cooking brand, demand & performance recipes into a bold and tasty product marketing dish; capturing commercial teams to prove & systematize product marketing revenue streams for product-to-market fit; exploring go-to-market intelligence and unit economics; and observing brand distribution through paid media flagship + organic supportive strategies. I also host the Marketing Leadership Podcast, interviewing leading global marketers to keep up with strategic marketing trends. When I’m not working, it’s watching documentaries and humming on TikTok.

Available to hire

Hi, I’m Dots, a proud Canadian. With the backdrop of my interest in computers, I grew a fascination for marketing back in 2010, straight out of college. Years later, I’ve built expertise in both the agency and client side of product marketing for any business type, working with companies like Meta, Alibaba, Siemens, AWS, Cisco, Zendesk, Prevenous, Coralogix, Xone, who aim to meet their commercial objectives. My bread and butter are: molding go-to-market strategies for customers; cooking brand, demand & performance recipes into a bold and tasty product marketing dish; capturing commercial teams to prove & systematize product marketing revenue streams for product-to-market fit; exploring go-to-market intelligence and unit economics; and observing brand distribution through paid media flagship + organic supportive strategies. I also host the Marketing Leadership Podcast, interviewing leading global marketers to keep up with strategic marketing trends. When I’m not working, it’s watching documentaries and humming on TikTok.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Demand Generation Manager at Directive Consulting

February 1, 2025 - Present

Owned the success of 6 SaaS B2B clients across performance channels with North-Star metric attainment. Implemented bottom- and mid-funnel paid media strategies (LinkedIn Ads, Google Ads, Directories) to drive 2-3x ROI on a $420k quarterly spend. Drove performance marketing efficiency with 2% click-to-conversion and a 5:1 LTV:CAC ratio. Built relationships with client points of contact, achieving a 4.3/5 satisfaction score and uplifts in Demand Gen programs. Leveraged AI tools to accelerate reporting, campaign planning, and TAM research.

Senior Manager, Ads Strategy - Contract at Listen Network

January 31, 2025 - October 13, 2025

Used Strategy Maker™ PMM framework to drive $50k in monthly recurring agency revenue across partner, outbound, and inbound GTM motions. Led Ads team of 3 to build and systemize proprietary Rich-Media Podcast Ad strategies for 35 B2B and D2C shows with $3m+ in ad spend. Created game-changing Podcast promotion offerings (Spotify follower growth, YouTube podcast followers and video-out-stream ads, Podcast Google/DV360 Display Ads, LinkedIn Ads). Developed these case studies and led the execution of all these case studies.

Senior Product Marketing Manager, Contract at Preventous Inc

November 30, 2024 - October 13, 2025

Used Strategy Maker PMM framework to revamp GTM OS, installed HubSpot CRM, and tracked the performance pipeline which grew by 33%. Built and restructured Preventous brand architecture, then created a suite of brand/demand marketing initiatives (health brand, website revamp & launch, IP protections, email automation, document organization). Added a D2C paid media growth channel for Shopify brand (Skin Shop), driving $100k in Shopify MRR and a 5x ROAS. Saved about $150k in annual agency and tech stack expenses by hiring 3 marketers and 5 agency partners. Led cross-brand marketing programs across 4 brands including referrals, memberships, social proof content, and branded podcasts.

Enterprise Content Marketing Strategist at Content Allies

May 31, 2024 - October 13, 2025

Led the Podcast Marketing Strategy team of 4, driving podcast strategy, content repurposing, marketing and ads offerings that contributed to $3m ARR. Built CRM-friendly Brand, Demand and Performance Marketing funnels enabling sales enablement for 50% CAC reduction. Helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, Zendesk, and others leverage podcast & content programs. Created systems to manage up to 35 accounts with podcast managers and $500k quarterly managed revenue. Executed cross-brand programs to expand revenue across 4 brands (including referral, membership, social proof content, and brand podcasts).

Digital Marketing Manager at Clickspace Interactive

January 31, 2023 - October 13, 2025

Sustained growth of Clickspace Digital Marketing Unit, surpassing ARR projections and contributing to large-scale brand initiatives. Supported a major Budwe brand through intelligent cannabis paid media marketing initiatives, SEO strategy, MVP marketplace, and digital transformation in a highly regulated industry. Developed and sold marketing offerings such as Drupal/WordPress website revamps for 20 clients and contributed dozens of Google Data Studio templates to client retainers.

Digital Marketing Specialist at Asset and Resource Management Holding Company

September 30, 2019 - October 13, 2025

Targeted PPC, programmatic, social, SEO, CRO, content, and email campaigns (noting significant deposits per quarter) to drive web traffic to ~2 million annual visits, acquire clients, increase e-commerce revenue, and optimize LT V. Led 3 content marketers to support content marketing for ARM's subsidiaries. Managed the development of 10 websites, including an ARM Life site ranked 5th in the Web Juris Award 2017 for the Insurance Industry.

Social Media Coordinator at Fidelity Bank Plc

January 31, 2015 - October 13, 2025

Managed experiential digital marketing campaigns with ~2% social media engagement across platforms. Discovered and deactivated duplicate Facebook accounts of the Managing Director. Improved internal communications for ~7,000 employees. Revamped the corporate website, contributing to a Web Juris Award 2017 recognition.

Web Design Assistant at Microspace Group

February 28, 2013 - October 13, 2025

Designed websites and brand assets for Microspace Telecoms, Microspace Insurance Brokers, Robotic Reality Show, and Microspace Oil & Gas as sub-brands in go-to-market initiatives. Managed digital marketing campaigns for the #Robotics Initiative and contributed to web design and branding efforts.