Available to hire
I’m a marketing leader with 12 years of global experience across tech, rail, hospitality, and retail. I specialise in product marketing, B2B marketing strategy, social media and email marketing, content creation, website management, and brand development. I excel at turning complex insights into campaigns that deliver measurable growth and I enjoy leading high-performing remote teams.
My expertise spans B2B marketing strategy, multichannel campaign management and execution, product marketing, content creation, and web development (HTML5, CSS3), supported by a strong foundation in persuasive communication from my academic background in English Language and Literature.
Key achievements include:
• Leading the creation and activation of new brands and sub-brands, including project management of several rebrands.
• Developing and executing go-to-market strategies for multiple product launches, supported by tailored marketing plans and compelling messaging frameworks.
• Delivering full-cycle campaigns for global industry events and producing sales enablement materials that empower commercial teams.
• Managing editorial oversight, style guides, and peer review processes to uphold brand consistency and quality across all communications.
• Awarded the Gold – Individual Employee Recognition Award at OpSec Security for exceptional contributions to high-impact projects.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
German
Intermediate
Work Experience
Product Marketing Manager – Remote at Crane Authentication (formerly OpSec Security)
December 1, 2024 - PresentLed go-to-market strategy and messaging for Online Brand Protection and Brand Authentication Solutions, managing a team of three. Drove GTM for micro-optics and covert security solutions; oversaw brand licensing and traceability platforms. Delivered multi-channel campaigns across social, web, video and email; authored sales enablement content and landing pages; updated brand assets and internal comms; conducted market intelligence to optimise ROI and inform strategy.
Analyst, Brand & Marketing Insights (Remote) at OpSec Security
December 31, 2024 - October 13, 2025Launched the Brand Matters trend report series, combining proprietary data and commentary to spotlight emerging sectors. Produced market intelligence articles on smishing/vishing and location-based entertainment; led end-to-end trend projects and briefed design teams; edited content and mentored junior writers. Supported wider marketing with social, articles, case studies and website content; created bespoke collateral for webinars, events and customer outreach.
Content Author at OpSec Security
August 31, 2023 - October 13, 2025Led content strategy for the company’s 2022 rebrand, writing all website and brochure copy to articulate product and service value propositions. Developed brand tone of voice guidelines and contributed to a government-focused sub-domain; oversaw editorial processes as lead proofreader and ensured brand consistency across digital and print.
Head of Marketing at Selectequip Ltd
April 30, 2022 - October 13, 2025Led marketing strategy and communications for two cross-company alliances, driving digital engagement, partnerships and product launches in safety-critical sectors. Achieved a 25% average LinkedIn engagement rate above B2B benchmarks and developed MEWU naming and positioning. Managed multi-channel campaigns, events and partner campaigns, while coordinating internal and external stakeholders.
Marketing & Projects Co-Ordinator at Selectequip Ltd
April 30, 2021 - October 13, 2025Established the company’s first Marketing function and delivered integrated campaigns across social, events, email, product launches and PR for compliance-driven sectors. Operated as sole marketer and copywriter during the pandemic, built WordPress/WooCommerce sites, and managed external partners including web development and SEO agencies.
Freelance Social Media Content Writer at Spin Brands
March 31, 2018 - October 13, 2025Remote freelance role delivering social media content and ecommerce copy for brand clients. Created on-brand messaging, schedules and campaigns across channels while maintaining consistency with client brand voice.
E-Commerce Copywriter at TJX (TKMAXX)
March 31, 2018 - October 13, 2025Wrote ecommerce product descriptions and web copy; supported campaigns and merchandising with clear, conversion-focused messaging across categories.
Marketing Executive at H2O
December 31, 2014 - October 13, 2025Drove digital engagement and cross-industry partnerships; led marketing activities across Midlands and London; delivered campaigns and content to support growth in safety-driven sectors.
Bid Writer at Enzen Global Ltd
July 31, 2014 - October 13, 2025Produced bid proposals and tender documents; collaborated with sales teams to capture customer requirements and articulate compelling value propositions.
Product Marketing Manager – Remote at Crane Authentication (formerly OpSec Security)
December 1, 2024 - PresentLed go-to-market for Online Brand Protection and Brand Authentication Solutions, directing a three-person team. Owned GTM strategy, positioning, and messaging for micro-optics and covert security solutions, brand licensing, and traceability platforms. Project-managed the rebranding of Crane Authentication, unifying OpSec Security and De La Rue Authentication under a new brand identity, and produced sales enablement assets, landing pages, and training resources. Delivered multi-channel campaigns across social, web, video, and email while monitoring ROI and optimizing performance.
Analyst, Brand & Marketing Insights – Remote at OpSec Security
December 31, 2024 - October 13, 2025Launched the Brand Matters trend report series, combining proprietary data and commentary to spotlight emerging sectors. Generated market intelligence articles and insights on topics from phone-based fraud to location-based entertainment. Led end-to-end delivery of trend projects, guided design teams, and mentored content staff. Supported broader marketing efforts with content for social, articles, case studies, and the website; created bespoke collateral for webinars and events.
Content Author at OpSec Security
August 31, 2023 - October 13, 2025Shaped brand voice during a major rebrand, authored all website and brochure copy, and developed brand guidelines. Launched a government-focused sub-domain and oversaw editorial processes to ensure clarity and consistency across digital and print channels.
Head of Marketing at Selectequip Ltd
April 30, 2022 - October 13, 2025Led marketing strategy and communications in a safety-critical sector, driving digital engagement, cross-industry partnerships, and product launches. Managed two cross-company alliances, achieved a 25% average LinkedIn engagement rate, and delivered crisis communications to support urgent PPE supply during COVID-19. Oversaw channel management, internal communications, and agency partnerships.
Marketing & Projects Co-Ordinator at Selectequip Ltd
April 30, 2021 - October 13, 2025Established the company’s first Marketing function, delivering end-to-end campaigns across social, events, email, product launches, and PR for compliance-driven sectors. Served as sole copywriter, self-taught WordPress, designed and launched a bespoke hospitality site, and managed external SEO agencies and cross-functional projects.
Freelance Social Media Content Writer at Spin Brands
March 31, 2018 - October 13, 2025Created social media content for multiple brands, driving engagement and alignment with campaign objectives in a remote capacity.
E-Commerce Copywriter at TJX (TKMAXX)
March 31, 2018 - October 13, 2025Wrote e-commerce product copy and promotional content across Midlands and London markets, supporting online sales growth.
Marketing Executive at H2O
December 31, 2014 - October 13, 2025Drove marketing activities across Midlands and London, including digital engagement, partnerships, product launches, website updates, and PR; served as the sole marketer during pandemic-driven market shifts.
Bid Writer at Enzen Global Ltd
July 31, 2014 - October 13, 2025Prepared bid responses and supporting documentation for proposals in a fast-paced environment.
Product Marketing Manager – Remote at Crane Authentication (formerly OpSec Security)
December 1, 2024 - PresentLead GTM strategies and messaging for micro-optics, covert security solutions, brand licensing and traceability platforms; managed a team of three; led rebranding and multi-channel campaigns; created sales enablement assets and training; oversaw brand asset updates and LinkedIn strategy; conducted market intelligence; remote-team leadership.
Analyst, Brand & Marketing Insights at OpSec Security
December 1, 2024 - October 13, 2025Launched Brand Matters trend report; authored market intelligence articles on evolving dynamics; managed end-to-end trend projects; copywriting and editing; supported campaigns and events with content and collateral; remote work.
Content Author at OpSec Security
August 1, 2023 - October 13, 2025Shaped brand voice during major rebrand; authored all website and brochure copy; developed brand guidelines and a government-focused sub-domain; ensured consistency and high-quality editorial output; served as lead proofreader.
Head of Marketing at Selectequip Ltd
April 1, 2022 - October 13, 2025Led marketing strategy and comms for two cross-company alliances; drove digital engagement and product launches; defined MEWU naming and positioning; managed cross-functional campaigns; designed site architecture and delivered crisis comms during COVID-19; managed channels and external agencies.
Marketing & Projects Co-Ordinator at Selectequip Ltd
April 1, 2021 - October 13, 2025Established the company’s first Marketing function; delivered integrated campaigns across social, events, email, product launches, and PR; self-managed WordPress sites; coordinated external SEO agencies; led multiple projects.
Freelance Social Media Content Writer at Spin Brands
March 1, 2018 - October 13, 2025Remote freelance writer for social media content.
E-Commerce Copywriter at TJX (TKMAXX)
March 1, 2018 - October 13, 2025Wrote e-commerce copy and collaborated on Midlands and London marketing efforts during tenure.
Marketing Executive at H2O
December 1, 2014 - October 13, 2025Temporary role focusing on marketing initiatives across Midlands and London; contributed to cross-market campaigns during Aug–Dec 2014.
Bid Writer at Enzen Global Ltd
July 1, 2014 - October 13, 2025Bid writer creating proposals and responses for projects in the energy sector (FTC).
Product Marketing Manager – Remote at Crane Authentication (formerly OpSec Security)
December 1, 2024 - PresentLead product marketing for Online Brand Protection, managing a team of three; subsequently owned Brand Authentication Solutions, driving GTM strategy, positioning, and messaging for micro-optics and covert security solutions, as well as brand licensing and traceability platforms. Oversaw rebranding integration and brand asset updates, LinkedIn strategy, and internal comms. Delivered multi-channel campaigns (social, web, video, email) with SEO/AEO-optimized content; created sales enablement assets and training resources. Conducted market intelligence to optimise ROI and inform strategy; mentored and onboarded three direct reports.
Analyst, Brand & Marketing Insights at OpSec Security
December 1, 2024 - October 13, 2025Launched the Brand Matters trend report series; authored market intelligence articles on emerging fraud and location-based entertainment; managed end-to-end trend projects and briefed design teams; led editorial processes and mentored content team members. Contributed to campaigns with content for social, articles, case studies, and the website; created bespoke sales collateral for webinars, events, and customer outreach.
Content Author at OpSec Security
August 1, 2023 - October 13, 2025Led content strategy for the 2022 rebrand, wrote all website and brochure copy to articulate product and service value propositions, and developed brand guidelines. Created content for a government-focused sub-domain and ensured brand voice consistency across digital and print channels; managed editorial and proofreading processes and mentored junior content team members.
Head of Marketing at Selectequip Ltd
April 1, 2022 - October 13, 2025Promoted to lead marketing strategy and communications in a safety-critical industry; ran two cross-company industry alliances, oversaw PR and comms, and drove digital engagement. Developed naming and positioning for MEWU, led launch events, managed cross-functional campaigns, designed bespoke hospitality site content architecture, and supervised external agencies for web and SEO.
Marketing & Projects Co-ordinator at Selectequip Ltd
April 1, 2021 - October 13, 2025Established the company’s first Marketing function, delivering integrated campaigns across social, events, email, product launches, and PR for compliance-driven sectors. Owned editorial and copywriting, self-taught WordPress/WooCommerce to build and manage websites, and independently managed projects and external agencies.
Freelance Social Media Content Writer at Spin Brands
March 1, 2018 - October 13, 2025Produced social media content for clients; planned and executed content calendars, created engaging copy and visuals, and supported brand storytelling efforts in a freelance capacity.
E-Commerce Copywriter at TJX (TKMAXX)
March 1, 2018 - October 13, 2025Crafted e-commerce product descriptions and web copy to articulate value propositions and drive conversions across multiple product categories.
Marketing Executive at H2O
December 1, 2014 - October 13, 2025Supported marketing initiatives across Midlands and London; contributed to cross-channel campaigns, events, and PR during a temporary role.
Bid Writer at Enzen Global Ltd
July 1, 2014 - October 13, 2025Prepared bid documents and proposals, translating technical content into compelling client-ready materials.
Product Marketing Manager at Crane Authentication (formerly OpSec Security)
December 1, 2024 - PresentLed go-to-market strategies for Online Brand Protection and Brand Authentication Solutions, including positioning and messaging for micro-optics and covert security solutions. Managed a team of three, delivered multi-channel campaigns (social, web, video, email), created sales enablement assets, and coordinated the branding refresh uniting OpSec Security and De La Rue Authentication under Crane Authentication. Conducted market intelligence to optimize ROI and inform strategy.
Analyst, Brand & Marketing Insights – Remote at OpSec Security
December 1, 2024 - October 13, 2025Launched the Brand Matters trend report series; produced insights articles on evolving market dynamics (e.g., phone fraud, location-based entertainment); managed end-to-end trend projects; contributed to copywriting/editing and broader campaigns; created bespoke sales collateral for webinars and events.
Content Author at OpSec Security
August 1, 2023 - October 13, 2025Led content strategy for the 2022 rebrand, authored website and brochure copy, established brand guidelines, and developed a government-focused sub-domain. Produced copy across industries (tech, consumer, media, sports, government) and acted as lead proofreader to ensure brand consistency.
Head of Marketing at Selectequip Ltd
April 1, 2022 - October 13, 2025Led marketing strategy and communications across cross-company alliances in safety-critical sectors; achieved a 25% average LinkedIn engagement rate; developed MEWU naming/positioning; managed cross-functional campaigns, web content architecture, crisis comms during COVID PPE supply, and agency partnerships.
Marketing & Projects Co-ordinator at Selectequip Ltd
April 1, 2021 - October 13, 2025Established the company’s first Marketing function; delivered integrated marketing campaigns; sole copywriter; self-taught WordPress/WooCommerce; managed websites and external SEO agencies; led projects and agency relationships.
Freelance Social Media Content Writer at Spin Brands
March 1, 2018 - October 13, 2025Created social media content strategy and copy for Spin Brands on a freelance basis, supporting brand storytelling and engagement across channels.
E-Commerce Copywriter at TJX (TKMAXX)
March 1, 2018 - October 13, 2025Developed product copy for e-commerce, enhancing descriptions and conversions across multiple categories.
Marketing Executive at H2O
December 1, 2014 - October 13, 2025Marketing activities across Midlands and London; temporary role focusing on cross-channel campaigns in safety-critical sectors.
Bid Writer at Enzen Global Ltd
July 1, 2014 - October 13, 2025Drafted competitive bids to support business development; coordinated with cross-functional teams.
Product Marketing Manager at Crane Authentication (formerly OpSec Security)
December 1, 2024 - November 27, 2025Led go-to-market strategies, product positioning and messaging for on-product authentication technologies, brand licensing and traceability platforms. Managed a team of three; initially contributed in Online Brand Protection before assuming sole ownership of Product Authentication and Licensing.
Analyst, Brand & Marketing Insights at OpSec Security
December 1, 2024 - December 1, 2024Appointed to a newly created analyst role to drive brand initiatives via market research, trend analysis, and content. Launched the Brand Matters trend report series; produced market insights on topics such as phone-based fraud and location-based entertainment; led end-to-end trend projects and mentored content teams; supported campaigns and sales enablement.
Content Author at OpSec Security
August 1, 2023 - August 1, 2023Led content strategy for the 2022 rebrand, launched a government-focused sub-domain, and created unified brand guidelines. Authored brochure copy and led website copy; developed tone of voice guidelines and site architecture; oversaw editorial processes to ensure brand consistency.
Head of Marketing at Selectequip Ltd
April 1, 2022 - April 1, 2022Promoted to lead marketing strategy and communications; operated as the sole marketer and copywriter through pandemic-driven market shifts. Drove digital engagement, cross-company partnerships, product launches (e.g., MEWU), crisis communications, and agency management; managed e-commerce and web content.
Marketing & Projects Coordinator at Selectequip Ltd
April 1, 2021 - April 1, 2021Founded the company’s first Marketing department and led integrated campaigns across rail, hospitality, and construction sectors. Served as sole copywriter, oversaw web development, and managed projects and external agencies.
Freelance Social Media Content Writer at Spin Brands
March 1, 2018 - March 1, 2018Created social media content and calendars for clients, ensuring consistent tone and messaging across channels.
E-Commerce Copywriter at TJX (TKMAXX)
March 1, 2018 - March 1, 2018Wrote e-commerce copy and product content, contributing to product storytelling and site optimization.
Marketing Executive at H2O
December 1, 2014 - December 1, 2014Temporary marketing role delivering campaigns; supported cross-functional teams; contributed to digital engagement.
Bid Writer at Enzen Global Ltd
July 1, 2014 - July 1, 2014Preparation of bids; responded to tenders; supported proposals.
Education
BA English Language with Literature at University of Liverpool
January 1, 2010 - December 31, 2013A Levels: English Language, English Literature, History at St. Peter's Sixth Form, Solihull
January 1, 2007 - December 31, 2009AS Level: German at St. Peter's Sixth Form, Solihull
January 1, 2008 - December 31, 2008BA English Language with Literature at University of Liverpool
January 1, 2010 - January 1, 2013BA English Language with Literature at University of Liverpool
January 1, 2010 - January 1, 2013A Levels: English Language, English Literature, History at St. Peter’s Sixth Form, Solihull
January 11, 2030 - January 1, 2009AS Level: German at St. Peter’s Sixth Form, Solihull
January 11, 2030 - January 1, 2008GCSEs: English Language, English Literature, Mathematics, Science (and others) at St. Peter’s Sixth Form, Solihull
January 11, 2030 - January 1, 2008BA English Language with Literature at University of Liverpool
January 1, 2010 - January 1, 2013A Levels at St. Peter's Sixth Form, Solihull
January 11, 2030 - January 1, 2009AS Level German at St. Peter's Sixth Form, Solihull
January 11, 2030 - January 1, 2008Bachelor of Arts in English Language with Literature at University of Liverpool
January 1, 2010 - January 1, 2013A Levels at St. Peter's Sixth Form, Solihull
January 1, 2009 - January 1, 2010AS Level: German at St. Peter's Sixth Form, Solihull
January 1, 2008 - January 1, 2009BA in English Language and Literature at University of Liverpool
October 1, 2010 - June 1, 2013Qualifications
Gold – Individual Employee Recognition Award
January 1, 2025 - October 13, 2025Industry Experience
Retail, Software & Internet, Government, Travel & Hospitality, Transportation & Logistics, Manufacturing, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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