César Armando Morales Bautista

Full-Stack Developer & UI/UX Designer at Plus Premier Brands S.L.

Led a full UI redesign focused on visual aesthetics, consistency, and brand alignment. Enhanced user experience (UX) by optimizing navigation flows, information hierarchy, and accessibility standards. Executed technical and content-based SEO improvements, increasing search engine visibility and organic traffic growth. Restructured the database to improve performance, scalability, and data integrity. Produced detailed technical and functional documentation to support maintenance and future integrations. Designed responsive interfaces ensuring seamless experiences across mobile, tablet, and desktop devices. Integrated advanced payment gateway, including Apple Pay, to enhance purchase experience and strengthen transaction security.

UI/UX Designer at Unterbau

Optimized the visual design of the web interface, enhancing overall user experience. Implemented responsive mobile design, improving navigation and reducing bounce rate.