Allow me to introduce myself: I am Giovanni Paolo Cascardi, Creative Art Director with an artistic background and a passion for design that stems from the ‘beauty of things’. I love to experiment, innovate, and spark ideas that speak, excite, and change perspective. In my professional journey through advertising worlds made of branding, packaging, point of purchase, engagement, web and also explorations with Artificial Intelligence. Each project is an opportunity for me to create visual storytelling that captures the eye and thrills the soul. I get excited when a creative spark turns into a concept, crosses contaminations, and generates uniqueness in a guideline. I visualise with the support of a pencil, Adobe Creative Suite apps, Cinema 4D for 3D modelling, iMovie and After Effects for video editing. I firmly believe that diversity is the spark that ignites creativity and innovation: it is from this energy that original and iconic solutions are born. Every experience enriches me, every collaboration opens new horizons.…

Giovanni Paolo Cascardi

Allow me to introduce myself: I am Giovanni Paolo Cascardi, Creative Art Director with an artistic background and a passion for design that stems from the ‘beauty of things’. I love to experiment, innovate, and spark ideas that speak, excite, and change perspective. In my professional journey through advertising worlds made of branding, packaging, point of purchase, engagement, web and also explorations with Artificial Intelligence. Each project is an opportunity for me to create visual storytelling that captures the eye and thrills the soul. I get excited when a creative spark turns into a concept, crosses contaminations, and generates uniqueness in a guideline. I visualise with the support of a pencil, Adobe Creative Suite apps, Cinema 4D for 3D modelling, iMovie and After Effects for video editing. I firmly believe that diversity is the spark that ignites creativity and innovation: it is from this energy that original and iconic solutions are born. Every experience enriches me, every collaboration opens new horizons.…

Available to hire

Allow me to introduce myself: I am Giovanni Paolo Cascardi, Creative Art Director with an artistic background and a passion for design that stems from the ‘beauty of things’.
I love to experiment, innovate, and spark ideas that speak, excite, and change perspective.
In my professional journey through advertising worlds made of branding, packaging, point of purchase, engagement, web and also explorations with Artificial Intelligence.
Each project is an opportunity for me to create visual storytelling that captures the eye and thrills the soul. I get excited when a creative spark turns into a concept, crosses contaminations, and generates uniqueness in a guideline.
I visualise with the support of a pencil, Adobe Creative Suite apps, Cinema 4D for 3D modelling, iMovie and After Effects for video editing.
I firmly believe that diversity is the spark that ignites creativity and innovation: it is from this energy that original and iconic solutions are born. Every experience enriches me, every collaboration opens new horizons.

See more

Language

Italian
Fluent
English
Intermediate
French
Beginner

Work Experience

Creative director, consultant and designer (freelance) at Self-employed / Freelance
January 1, 2025 - October 13, 2025
Creative direction and design across brand identity, below-the-line, packaging, merchandising e p.o.p., promotion, advertising, web, showreel and 3D projects. Clients include Albatros-golf, Arena, Barilla, Ceres, Città di Torino, Città di Settimo, Colgate, Derby, Emmeci Pane, Ethruska, Ferrero, Findus, Fiorucci, Fitoderma Frescobaldi, Kraft, Lancia, Lavazza, LB Impianti, Lea, Lindt, Martini, Nital, Novartis, Ordinett, Peroni, Perrigo, Pgh, Polipharma, Procter & Gamble, Prosus, Rio Mare, Sperlari, Stiga, Suzuki, Ubi Banca, Zacchetti Lab.
Consultant and Advertising Freelancer at Agencies: Phoenix, Publishow, Showwindow, Errebi, Jely Advertising
May 2, 1994 - June 27, 2008
Consultant and freelance advertising services; creations include advertising, merchandising, below-the-line, corporate image and packaging.
Art Director at M&A Comunicazione (Associated OTEP)
December 31, 1993 - October 13, 2025
Art direction for advertising campaigns.
Assistant Art Director at Kover Advertising Agency, Turin, Italy
December 31, 1990 - October 13, 2025
Assisted art direction for advertising campaigns.
Intern - Graphic Designer at Media Advertising Graphic and Photographic Studio, Turin
December 31, 1990 - October 13, 2025
Graphic design and photographic studies.
Intern - Comunicazione Multimediale at Comunicazione Multimediale, Amsterdam
December 31, 1989 - October 13, 2025
Multimedia communications internship.
Intern - Production Planning at J. Walter Thompson, Copenhagen (Denmark)
May 7, 1990 - June 8, 1990
Communication internship included in the agency's production plan, art direction.

Education

Graduate from high school art at Liceo Artistico R. Cottini, Turin, Italy
January 1, 1982 - December 31, 1983
Professional course in advertising graphics at IADD "Istituto d'Arte Applicata e Design" - Turin, Italy
January 1, 1983 - December 31, 1985
Degree course in Architectural Science (suspended) at "Castello del Valentino" - Turin, Italy
January 1, 1986 - December 31, 1986
Internship in Comunicazione multimediale at Comunicazione multimediale, Amsterdam, Netherlands
January 1, 1989 - December 31, 1989
Communication internship (agency production plan) at J. Walter Thompson, Copenhagen, Denmark
January 1, 1990 - December 31, 1990
3D modelling course for Cinema 4D at Maxon (Cinema 4D) – Turin, Italy
January 1, 2000 - December 31, 2000
Digital photo retouching workshop at Marianna Santoni, Milan, Italy
January 1, 2015 - December 31, 2015

Qualifications

Driving license A, B
January 11, 2030 - October 13, 2025
Boat license over 12 miles
November 30, 1998 - October 13, 2025
Diploma di Liceo Artistico
January 1, 1982 - December 31, 1983
Professional course in Advertising Graphics
January 1, 1983 - December 31, 1985
Degree course in Architectural Science (suspended)
January 1, 1986 - October 13, 2025
Internship - Comunicazione Multimediale
January 1, 1989 - December 31, 1989
Internship - J. Walter Thompson
January 1, 1990 - December 31, 1990
3D Modelling Cinema 4D
January 1, 2000 - December 31, 2000
Digital Photo Retouching Workshop - Photoshop
January 1, 2015 - December 31, 2015

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Manufacturing, Software & Internet, Education, Retail, Other
    Hi_2025
    Communicate ideas. Communicate carefully. Communicate emotions. graphicdesigner…
    Brand reposition and restyling logo

    Study and design of a line of essential oils. project from logo to packaging with sales supports (display and showcase sign)