I am a digital marketing and eCommerce specialist with 25+ years' experience across SEO, PPC, web development, and UX design. I drive online growth through data-driven campaigns, localised SEO strategies, and high-performing websites. I have a track record of improving site performance, boosting search visibility, and delivering measurable increases in traffic and conversions. I have worked with UK retail, beauty, food, and lifestyle brands.…

Wan Chi Chung

I am a digital marketing and eCommerce specialist with 25+ years' experience across SEO, PPC, web development, and UX design. I drive online growth through data-driven campaigns, localised SEO strategies, and high-performing websites. I have a track record of improving site performance, boosting search visibility, and delivering measurable increases in traffic and conversions. I have worked with UK retail, beauty, food, and lifestyle brands.…

Available to hire

I am a digital marketing and eCommerce specialist with 25+ years’ experience across SEO, PPC, web development, and UX design. I drive online growth through data-driven campaigns, localised SEO strategies, and high-performing websites.
I have a track record of improving site performance, boosting search visibility, and delivering measurable increases in traffic and conversions. I have worked with UK retail, beauty, food, and lifestyle brands.

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Skills

Experience Level

Work Experience

Digital Channels Manager at House of Willow Alexander
February 1, 2025 - Present
Lead digital strategy across seven service websites; built 50+ localized landing pages to boost organic rankings and inbound leads; reduced site load time from 25 seconds to under 2 seconds, improving mobile UX; implemented conversion tracking via Google Tag Manager to enhance ROI reporting; developed bundled products, subscription services, and quiz-led recommendations for eCommerce; created and maintained social media video concepts and brand assets.
eCommerce Designer at Superdrug & Savers
May 31, 2024 - October 13, 2025
Designed and optimized eCommerce experiences across brand sites, focusing on site speed, mobile-first UX, and conversion optimization; collaborated on product pages and category templates, producing banners, landing pages, and promos for online campaigns; supported UX improvements and A/B testing to boost engagement and revenue.
Web & Graphic Designer at The Good Guru
July 31, 2022 - October 13, 2025
Led mobile-first UX improvements across the eCommerce site; delivered digital campaign creatives, promo banners, and landing pages; produced seasonal campaign landing pages and creatives for online promotions.
Online Marketing Manager at Diamond ICQ
July 31, 2022 - October 13, 2025
Directed SEO, PPC, Facebook ads, and EDM campaigns; implemented multi-channel digital campaigns and A/B testing; grew customer acquisition sevenfold in six months across multi-channel initiatives.
Web Designer & Programmer at Elution Group Limited
July 31, 2019 - October 13, 2025
Designed online websites, banners, events and print promotions; responsible for photo-shooting and retouching; designed concept presentations; developed and maintained web-based business applications; supported data workflows.
Online Marketing Specialist at The Beauty HK
November 1, 2017 - October 13, 2025
Developed online marketing initiatives across websites and social channels; produced digital campaigns and assets for promotions; contributed to site-wide improvements and performance.
Online Marketing Manager at The Beauty HK
August 31, 2016 - October 13, 2025
Created ATL and online marketing plans, including TV and billboard activity; managed online banners, paid search and social promotions; grew Facebook page likes significantly and supported branding and exhibitions.
Senior Web Designer at Wonderful World Group
April 30, 2014 - October 13, 2025
Senior web designer; designed corporate website; conducted JQ (likely JS) research and responsive layout development; produced site assets and graphics.
Senior Web Programmer at 88db.com
November 1, 2013 - October 13, 2025
Revamped multi-channel UI; collaborated with marketing team to develop campaigns and event landing pages; produced and maintained online shop assets.
Graphic and Web Designer at SBG Holdings Limited
March 31, 2011 - October 13, 2025
Created corporate websites; designed new web interfaces and layouts; produced marketing materials including banners, newsletters, and event assets; ensured quality assurance of finished sites.
Research Assistant at City University of Hong Kong
December 31, 2005 - October 13, 2025
Civil engineering and development department; e-Learning animation development.

Education

Associate Degree in Computer Science at The Chinese University of Hong Kong
January 11, 2030 - October 13, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education

Skills

Experience Level