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Born in UAE, I grew up around Dubai and Sharjah to a Goan family hell bent on broadening the horizons of their reach. With a flair for crafts, art, food, travel and above all my passion for being the best version of myself, I proclaim that I am the most complete candidate for my endeavours. For the love of the sweet tooth! I am an avid baker and maker of alluring delicacies. I love experimenting with food and exploring the desires of the palate.…Born in UAE, I grew up around Dubai and Sharjah to a Goan family hell bent on broadening the horizons of their reach. With a flair for crafts, art, food, travel and above all my passion for being the best version of myself, I proclaim that I am the most complete candidate for my endeavours. For the love of the sweet tooth! I am an avid baker and maker of alluring delicacies. I love experimenting with food and exploring the desires of the palate.

Zeba Shaikh

Marketing Strategist, Digital Marketer, Brand Strategist, +2

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Born in UAE, I grew up around Dubai and Sharjah to a Goan family hell bent on broadening the horizons of their reach. With a flair for crafts, art, food, travel and above all my passion for being the best version of myself, I proclaim that I am the most complete candidate for my endeavours. For the love of the sweet tooth! I am an avid baker and maker of alluring delicacies. I love experimenting with food and exploring the desires of the palate.…Born in UAE, I grew up around Dubai and Sharjah to a Goan family hell bent on broadening the horizons of their reach. With a flair for crafts, art, food, travel and above all my passion for being the best version of myself, I proclaim that I am the most complete candidate for my endeavours. For the love of the sweet tooth! I am an avid baker and maker of alluring delicacies. I love experimenting with food and exploring the desires of the palate.

Available to hire

Dubai, United Arab Emirates

Born in UAE, I grew up around Dubai and Sharjah to a Goan family hell bent on broadening the horizons of their reach.

With a flair for crafts, art, food, travel and above all my passion for being the best version of myself, I proclaim that I am the most complete candidate for my endeavours. For the love of the sweet tooth! I am an avid baker and maker of alluring delicacies. I love experimenting with food and exploring the desires of the palate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Urdu

Advanced

Arabic

Advanced

Work Experience

Media Buyer at GHM Consultancy

June 1, 2025 - Present

Manage end-to-end performance marketing for diverse clients across multiple verticals; develop tailored media plans and full-funnel campaign structures to maximize ROI across platforms such as Meta, Google, TikTok, and Snapchat; conduct in-depth account and campaign audits to identify optimization opportunities; oversee campaign setup, budget pacing, bid strategies, and creative testing; generate data-driven reports and insights to track KPIs, optimize campaign performance, and guide strategic decision-making; collaborate closely with creative and strategy teams to ensure alignment on messaging and audience targeting.

Digital Marketing Manager at ZahIn Group

May 1, 2025 - October 14, 2025

Helping startups and businesses enhance their digital presence and achieve growth; offering branding, rebranding, and website development solutions; managing SEM, and Google Ads campaigns to drive traffic and leads; creating impactful social media strategies and influencer partnerships; actively networking, attending events, and building relationships with potential clients in the UAE.

Manager - Paid Media at DENTSU MEDIA

December 1, 2024 - October 14, 2025

Led and managed a team of 20 marketers, utilizing effective delegation, coaching, and performance management to achieve a 20% increase in productivity in 2022. Developed and executed a comprehensive training program for the marketing team, resulting in a 60% increase in skill proficiency and performance. Implemented an efficient project management system, maintaining 100% quality in the campaign set ups across all platforms. Collaborated with cross-functional teams to analyze digital marketing campaign KPIs, identifying areas for improvement and implementing optimization strategies, leading to a 12% increase in customer satisfaction. Facilitated regular team meetings to discuss best practices, industry updates, and alignment with business objectives.

Digital Marketing - Deputy Manager at Vacation Labs Pvt Ltd

August 1, 2018 - October 14, 2025

Planned and executed Paid Media strategies and campaigns on Google Ads and social media platforms like Meta and LinkedIn including monitoring and optimization. Evaluated customer data, market conditions, competition tracking, and organized workshops & seminars for community outreach. Led the development and execution of a cohesive content marketing strategy, resulting in a 35% increase in lead generation. Utilized data-driven decision-making approach, resulting in a 15% increase in marketing campaign effectiveness and a 10% reduction in marketing spend.

E-commerce Executive | Digital Marketing - Deputy Manager at Browntape Technologies Pvt Ltd

September 1, 2017 - October 14, 2025

Managed a team of 28 executives for client projects; oversaw training, daily project management with client representatives, ensured compliance with regulations, recruitment, attrition management, and compensation/goals/targets. Led digital advertising initiatives across different regions, analyzed performance, and adjusted campaigns based on geographical, demographic, and psychographic factors. Developed and executed marketing strategies to enhance brand awareness and generate leads. Acted as point of contact for multiple teams; resolved social media complaints; managed the company website and blog; focused on lead generation via SEM Ads (including Gmail, YouTube) and remarketing on GDN, Meta, and Twitter.

Marketing Assistant at Gulf International

May 1, 2014 - October 14, 2025

Overseeing kiosks in Dubai's shopping malls, and hypermarkets. Ensuring volunteers are punctual and well-stocked with display items and samples, maintaining stocked shelves. Conducting surprise visits to ensure quality and performance standards were met.

Customer Service Executive at First Gulf Bank (Now First Abu Dhabi Bank)

August 1, 2013 - October 14, 2025

Proactively telecall customers to promote services like Balance Transfer, Quick Cash, and Money Transfer back home, leveraging existing credit cards for convenience. Consistently achieve monthly targets, earning recognition from Team Leader for dedication and performance.