Hello! I'm Chloe Pressman, a branding and marketing designer based in San Francisco. I craft brands and campaigns for restaurants and hospitality, blending photography, copy, and design to tell cohesive stories across social and PR channels. I love collaborating with ownership and teams to elevate legacy brands, build visual systems, and drive engagement through email marketing, branding, and digital media.…

Chloe Pressman

Hello! I'm Chloe Pressman, a branding and marketing designer based in San Francisco. I craft brands and campaigns for restaurants and hospitality, blending photography, copy, and design to tell cohesive stories across social and PR channels. I love collaborating with ownership and teams to elevate legacy brands, build visual systems, and drive engagement through email marketing, branding, and digital media.…

Available to hire

Hello! I’m Chloe Pressman, a branding and marketing designer based in San Francisco. I craft brands and campaigns for restaurants and hospitality, blending photography, copy, and design to tell cohesive stories across social and PR channels.

I love collaborating with ownership and teams to elevate legacy brands, build visual systems, and drive engagement through email marketing, branding, and digital media.

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Skills

Experience Level

Language

Spanish; Castilian
Beginner

Work Experience

Marketing + Graphic Design Manager at Lazy Bear
September 24, 2024 - Present
Oversee graphic design, photography, and marketing for a Michelin-starred restaurant; manage branding materials for events, packaging, and campaigns; maintain a photography database and develop media kits; collaborate with ownership and management teams to ensure cohesive storytelling across platforms; design and execute email campaigns in MailChimp.
Marketing + Graphic Design Manager at Lazy Bear
September 24, 2024 - Present
Oversee graphic design, photography, and marketing for a Michelin-starred restaurant, creating content that elevates and maintains Lazy Bear's legacy brand identity. Manage and design branding materials for events, packaging, and promotional campaigns; maintain a photography database; and develop media kits for marketing and PR. Collaborate with ownership, front- and back-of-house management teams to ensure cohesive storytelling across all platforms, including social media to engage with local, national, and international audiences. Design and execute email marketing campaigns within MailChimp, combining visually compelling layouts with engaging copy while maintaining the Lazy Bear voice.
Brand Manager at Wise Sons Jewish Deli
July 1, 2024 - October 14, 2025
Developed and executed marketing strategies for Wise Sons and Beauty’s Bagel Shop; designed social media, digital marketing assets, email campaigns, and in-store promotions; partnered with PR agencies to launch new locations; led a targeted marketing campaign for grab-and-go bagels that achieved a 13% sales increase; managed cross-department campaigns and created on-brand content for menus, packaging, and advertisements.
Brand Manager at Wise Sons Jewish Deli
July 1, 2024 - October 14, 2025
Developed and executed marketing strategies for Wise Sons and Beauty’s Bagel Shop. Designed and implemented social media, digital marketing assets, email campaigns, and in-store promotions. Partnered with PR agencies to launch new locations, announcements, and promotional offerings. Led a targeted marketing campaign for grab-and-go bagels that met the sales goal of a 13% increase. Managed cross-departmental campaigns and created on-brand content for menus, packaging, and advertisements.
Marketing + Graphic Design Manager at The Absinthe Group
August 1, 2021 - October 14, 2025
Directed marketing and social media for six restaurant and bar concepts; organized creative programming and promotional events in collaboration with PR teams; designed and executed annual marketing calendars; created innovative social media campaigns that boosted engagement and reinforced presence in the Bay Area culinary scene; designed all menu materials and print collateral for the group.
Marketing + Graphic Design Manager at The Absinthe Group
August 1, 2021 - October 14, 2025
Directed marketing and social media for six different restaurant and bar concepts, crafting strategies to enhance brand identity and customer interaction. Organized creative programming and promotional events in collaboration with PR teams. Designed and executed annual marketing calendars. Created innovative social media campaigns that boosted audience engagement and reinforced presence in the Bay Area culinary scene by focusing on impactful storytelling for each brand. Designed all menu materials, print collateral for the entire restaurant group.
Graphic Designer + Photographer at Freelance
March 1, 2021 - Present
Provide branding, design, and photography services for restaurants, hotels, and small businesses; create comprehensive branding solutions from concept to implementation; oversee projects with a commitment to creativity.
Graphic Designer + Photographer at Freelance
March 1, 2021 - Present
Provide graphic design, branding, and photography services for a wide range of restaurants, hotels, and small businesses. Create comprehensive branding solutions from concept to implementation, including logos, style guides, typography selection, and campaign strategies. Oversee all projects with a commitment to creativity. Specialize in delivering tailored solutions that enhance brand identity and support the growth of clients' businesses.

Education

BA at San Francisco State University
January 11, 2030 - January 1, 2017
BA in Art History Criticism + Conservation at San Francisco State University
January 11, 2030 - January 1, 2017

Qualifications

Magna Cum Laude
January 11, 2030 - October 14, 2025

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Other

Skills

Experience Level