Available to hire
I’m a senior graphic designer and brand identity specialist with 8+ years of experience shaping strong brands across North and Latin America. I lead internal and external communications strategies, weaving together graphic design, photography, and digital media to connect diverse stakeholders and drive business outcomes. I’m known for delivering design with purpose, blending strategic planning with hands-on content creation—from 360° digital campaigns to video production and social media content—while maintaining brand integrity and delivering high-quality outputs at every stage.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
German
Intermediate
Work Experience
Marketing Expert at Altavista - Vista Higher Learning
March 1, 2025 - October 14, 2025Coordinated the marketing and communications area of the SURA Insurance Correspondent Channel, developing strategies to attract, retain, and build loyalty among potential clients. Led cross-channel campaigns across social media, print materials, videos, digital content, SMS, email, WhatsApp, and virtual events.
Marketing & Communications Expert at Suramericana de Seguros SURA
January 1, 2023 - October 14, 2025Developed content for internal and external channels using distinctive brand graphic and audiovisual elements; supported multiple departments in producing newsletters. Led the design and production of the magazine Amigas (biweekly circulation of 30,000 nationwide) and coordinated national events; built a network of vendors, models, photographers, and agencies.
Communications Analyst at Le*Bon
February 1, 2020 - October 14, 2025Led communications initiatives and managed relationships with vendors, models, photographers, and agencies; coordinated national events and conferences to showcase new portfolios and strategies.
Freelance Graphic Designer and Photographer
April 1, 2016 - October 14, 2025Provided graphic design and photography services for diverse clients, building and executing visual campaigns across print and digital channels.
Asincop Internal Communications Advisor at Asincop
December 1, 2013 - October 14, 2025Digital Creative and Graphic Designer at Proyecto Propiedad Intelectual
January 1, 2013 - October 14, 2025Marketing & Communications Assistant at Emtelco
December 1, 2012 - October 14, 2025Marketing Expert at Altavista - Vista Higher Learning
March 31, 2025 - October 14, 2025Coordinated marketing and communications efforts for the SURA Insurance Correspondent Channel, developing strategies to attract, retain, and build loyalty among potential clients. Led multi-channel campaigns across social media ads, print materials, videos, digital content, SMS, email, WhatsApp, and virtual events. Established KPIs and conducted quarterly reviews to optimize performance.
Marketing & Communications Expert at Suramericana de Seguros SURA
January 31, 2023 - October 14, 2025Developed content for internal and external channels using distinctive brand graphic and audiovisual elements, supporting multiple departments in producing informative newsletters. Led the biweekly magazine Amigas (30,000 copies nationwide) and transformed internal audiences into allied spokespersons. Oversaw national events with a small team and a network of vendors, models, photographers, and agencies.
Communications Analyst at Le*Bon
February 29, 2020 - October 14, 2025Led communications initiatives, conceptualizing and producing content to strengthen brand and internal communications. Coordinated events and campaigns with a small in-house team and external partners.
Freelance Graphic Designer and Photographer
April 30, 2016 - October 14, 2025Provided freelance graphic design and photography services for a diverse client base, developing visual identities, campaigns, and creative assets across print and digital channels.
Internal Communications Advisor at Asincop
December 31, 2013 - October 14, 2025Advised on internal communications strategies, developing campaigns and materials to improve employee engagement and alignment with corporate messaging.
Graphic Designer & Digital Creative at Proyecto Propiedad Intelectual
January 31, 2013 - October 14, 2025Creative and graphic design work for digital IP projects, producing assets that supported brand positioning and communication campaigns.
Marketing & Communications Assistant at Emtelco
December 31, 2012 - October 14, 2025Support for marketing and communications activities, producing materials and coordinating campaigns.
Marketing Expert at Altavista - Vista Higher Learning (Boston, USA)
March 1, 2025 - October 14, 2025Coordinated the marketing and communications for the SURA Insurance Correspondent Channel, developing strategies to attract, retain and build loyalty among potential clients. Transformed emerging audiences into brand advocates through campaigns highlighting the correspondent business model, enabling employment opportunities and delivering well-being and security to social circles. Managed channels including social media advertising, printed materials, videos, digital content, SMS, email marketing, WhatsApp, and virtual events.
Marketing & Communications Expert at Suramericana de Seguros SURA
January 31, 2023 - October 14, 2025Developed content for internal and external channels using distinctive brand graphic and audiovisual elements, supporting multiple departments in producing informative newsletters. Conceptualized, designed, and produced the biweekly magazine 'Amigas' with a nationwide circulation of 30,000 copies. Elevated the company’s image by turning internal audiences into allied spokespersons. Led a team of 2, plus a network of vendors, models, photographers, and advertising agencies to coordinate national events and conferences showcasing new portfolios and strategies.
Communications Analyst at Le*Bon
February 1, 2020 - October 14, 2025Provided communications planning and implementation across internal and external campaigns, coordinating media relations, content creation, and stakeholder engagement.
Freelance Graphic Designer and Photographer
April 1, 2016 - October 14, 2025Freelance designer and photographer delivering branding, print, digital, and photographic assets for diverse clients; developed visual identities and promotional materials.
Internal Communications Advisor at Asincop
December 31, 2013 - October 14, 2025Advised on internal communications strategies and campaigns to improve engagement and information flow within the organization.
Graphic Designer at Proyecto Propiedad Intelectual
January 31, 2013 - October 14, 2025Creative and graphic design work for intellectual property projects and digital content.
Marketing & Communications Assistant at Emtelco
December 31, 2012 - October 14, 2025Marketing and communications assistant handling campaigns and content for internal and external audiences.
Marketing Expert at Altavista - Vista Higher Learning
March 1, 2025 - October 14, 2025Coordinated the marketing and communications area, developing strategies to attract, retain, and build loyalty among potential clients. Led multi-channel campaigns across social media, print, digital, video, SMS, email, WhatsApp, and virtual events; established KPIs and conducted quarterly reviews to improve visual content performance.
Marketing & Communications Expert at Suramericana de Seguros SURA
January 1, 2023 - October 14, 2025Developed content for internal and external channels using distinctive brand graphic and audiovisual elements; supported multiple departments in newsletters and events; led a team to coordinate national campaigns and events, including a biweekly magazine distribution of 30,000 copies nationwide.
Communications Analyst at Le*Bon
February 1, 2020 - October 14, 2025Led internal communications, graphic design, and coordination with vendors, models, photographers, and advertising agencies; organized national events and conferences to showcase new portfolios and strategies.
Freelance Graphic Designer and Photographer at Self-employed
April 1, 2016 - October 14, 2025Provided graphic design and photography services for diverse clients; built a portfolio and created visual content for campaigns across digital and print media.
Internal Communications Advisor at Asincop
December 1, 2013 - October 14, 2025Advised internal communications strategy and content management, coordinating campaigns and messaging across departments.
Marketing & Communications Assistant at Emtelco
December 1, 2012 - October 14, 2025Supported marketing and communications activities, campaign logistics, and materials production.
Creative Graphic Designer at Proyecto Propiedad Intelectual Digital
January 1, 2013 - October 14, 2025Creative and graphic designer producing brand visuals and digital content for intellectual property-related projects.
Marketing Expert at Vista Higher Learning (Altavista)
March 1, 2025 - October 27, 2025Coordinated marketing and communications efforts for the organization; developed strategies to attract, retain, and build loyalty among potential clients.
Marketing & Communications Expert at Suramericana de Seguros SURA
January 31, 2023 - October 27, 2025Developed content for internal and external channels, supported multiple departments with newsletters, and led national events and campaigns to elevate brand perception.
Communications Analyst at LeBon
February 29, 2020 - October 27, 2025Designed and produced internal and external communications; managed vendors, events, and campaigns to transform brand perception.
Freelance Graphic Designer and Photographer at Self-employed
April 1, 2016 - October 27, 2025Provided freelance graphic design and photography services, delivering visual assets for a range of clients.
Internal Communications Advisor at Asincop
December 31, 2013 - October 27, 2025Advised on internal communications strategy and content development.
Digital Creative and Graphic Designer at Proyecto Propiedad Intelectual
January 1, 2013 - October 27, 2025Created digital creative and graphic design assets for internal and external communications.
Marketing & Communications Assistant at Emtelco
December 31, 2012 - October 27, 2025Supported marketing and communications initiatives and campaigns.
Marketing Expert at Altavista - Vista Higher Learning
December 1, 2023 - March 1, 2025Coordinated marketing and communications for the SURA Insurance Correspondent Channel, developing strategies to attract, retain, and build loyalty among potential clients. Executed campaigns across social media, print, video, SMS, email, WhatsApp, and virtual events, ensuring consistent brand application.
Marketing & Communications Expert at Suramericana de Seguros SURA
March 1, 2020 - January 1, 2023Developed content for internal and external channels using distinctive brand graphic and audiovisual elements; supported multiple departments in producing newsletters. Led the biweekly magazine Amigas (circulation 30,000 nationwide) and coordinated national events with vendors and agencies.
Communications Analyst at Le Bon
December 1, 2016 - February 1, 2020Led internal communications and supported external campaigns; coordinated a network of vendors, models, photographers, and advertising agencies to organize national events and conferences, elevating the company portfolio and strategies.
Freelance Graphic Designer and Photographer at Self-employed
March 1, 2014 - April 1, 2016Provided branding, print materials, and photography services for diverse clients, building visual identities and portfolios.
Graphic Designer at Proyecto Propiedad Intelectual Digital
January 1, 2012 - January 1, 2013Designed digital assets and graphics for intellectual property projects, supporting branding and campaigns.
Marketing Expert at Altavista - Vista Higher Learning (Boston, USA)
December 1, 2023 - March 1, 2025Coordinated the marketing and communications area for the SURA Insurance Correspondent Channel by developing strategies to attract, retain, and build loyalty among potential clients. Directed multi-channel campaigns across social media, printed materials, videos, digital platforms, SMS, email, WhatsApp, and virtual events to convert emerging audiences into loyal brand advocates.
Marketing & Communications Expert at Suramericana de Seguros SURA (Medellín, Colombia)
March 1, 2020 - January 1, 2023Developed content for internal and external channels using distinctive brand graphic and audiovisual elements; supported multiple departments in producing newsletters. Conceptualized and produced the biweekly national magazine 'Amigas' with 30,000 copies. Led a small team and a network of vendors and agencies to coordinate national events and showcase new portfolios.
Communications Analyst at Le*Bon (Medellín, Colombia)
December 1, 2016 - February 1, 2020Led communications initiatives, coordinating with internal teams and external partners to align messaging and visuals with the brand identity.
Digital Creative and Graphic Designer at Proyecto Propiedad Intelectual
January 1, 2012 - January 1, 2013Created digital and graphic design materials for intellectual property projects, contributing to brand assets and campaign visuals.
Brand Marketing Specialist (Freelance) at Freelance
November 20, 2025 - PresentActive in providing strategic consultancy for high-growth firms across the Sports Supply, E-commerce, and Insurance sectors in Latin America. Develop 360° digital strategies for market penetration and end-to-end product launches. Integrates strategic planning with hands-on content creation, including graphic design, copywriting, and video/image editing to deliver high-quality campaigns.
Social Media Marketing Specialist at Alta Vista - Vista Higher Learning
December 20, 2023 - August 20, 2025Led 360° digital marketing efforts from Boston, USA, focusing on integrated campaigns across email, social media, video production, and digital advertising to enhance brand presence and student engagement.
Marketing & Communications Specialist at SURA Colombia
March 20, 2020 - January 20, 2023Coordinated marketing and communications for LATAM insurance channels, focusing on digital transformation, customer experience, and cross-channel campaigns to improve reach and engagement.
Communications Analyst at LeBon
December 20, 2016 - February 20, 2020Direct sales company with a catalog-based model in beauty, personal care, and lifestyle products. Created high-impact visual and audio content for internal and external channels, ensuring brand consistency and steering strategic newsletters.
Education
B.A. in Advertising Graphic Communication at Universidad de Medellín
January 1, 2006 - January 1, 2011Undergraduate Studies in Fine Arts at Instituto de Bellas Artes
January 1, 2004 - January 1, 2007Advanced Marketing Diploma at Queensford College, Australia
January 1, 2015 - January 1, 2015B.A. in Advertising Graphic Communication at Universidad de Medellín
January 1, 2006 - January 1, 2011Undergraduate Studies in Fine Arts at Instituto de Bellas Artes
January 1, 2004 - January 1, 2007B.A. in Advertising Graphic Communication at Universidad de Medellín
January 1, 2006 - January 1, 2011Undergraduate Studies in Fine Arts at Instituto de Bellas Artes
January 1, 2004 - January 1, 2007Advanced Marketing Diploma at Queensford College, Australia
January 1, 2015 - October 14, 2025B.A. in Advertising Graphic Communication at Universidad de Medellín
January 1, 2006 - January 1, 2011Undergraduate Studies in Fine Arts at Instituto de Bellas Artes
January 1, 2004 - January 1, 2007Advanced Marketing Diploma at Queensford College, Australia
January 1, 2015 - January 1, 2015Google Analytics Certificate at Google Academy
January 1, 2023 - January 1, 2023Power BI Certificate at Edutin Academy
January 1, 2023 - January 1, 2023B.A. in Advertising Graphic Communication at Universidad de Medellín
January 1, 2006 - January 1, 2011Undergraduate Studies in Fine Arts at Instituto de Bellas Artes
January 1, 2004 - January 1, 2007B.A. in Advertising Graphic Communication at Universidad de Medellín
January 1, 2006 - December 31, 2011Undergraduate Studies in Fine Arts at Instituto de Bellas Artes
January 1, 2004 - December 31, 2007B.A. in Advertising Graphic Communication at Universidad de Medellín
January 1, 2006 - January 1, 2011Undergraduate Studies in Fine Arts at Instituto de Bellas Artes
January 1, 2004 - January 1, 2007Artificial Intelligence at Big School Certificate
January 1, 2026 - April 16, 2026Google Analytics Certification at Google Academy
January 1, 2023 - April 16, 2026Power BI Certification at Certification
January 1, 2023 - April 16, 2026Advanced Marketing Diploma at Queenstown College, Australia
January 1, 2015 - April 16, 2026Bachelor of Advertising Graphic Communication at Universidad de Medellín
January 1, 2011 - April 16, 2026Studies in Fine Arts at Instituto de Bellas Artes
January 1, 2007 - April 16, 2026Qualifications
Google Analytics Certificate
January 1, 2023 - October 14, 2025Power BI Certificate
January 1, 2023 - October 14, 2025Advanced Marketing Diploma
January 1, 2015 - October 14, 2025Google Analytics Certificate
January 1, 2023 - December 31, 2023Power BI Certificate
January 1, 2023 - December 31, 2023Advanced Marketing Diploma
January 1, 2015 - December 31, 2015Google Analytics Certificate
January 1, 2023 - October 14, 2025Power BI Certificate
January 1, 2023 - October 14, 2025Advanced Marketing Diploma
January 1, 2015 - October 14, 2025Google Analytics Certificate
January 1, 2023 - January 1, 2023Power BI Certificate
January 1, 2023 - October 14, 2025Google Analytics Certificate
January 1, 2023 - October 27, 2025Power BI Certificate
January 1, 2023 - October 27, 2025Advanced Marketing Diploma
January 1, 2015 - October 27, 2025Google Analytics Certificate
January 1, 2023 - December 31, 2023Power BI Certificate
January 1, 2023 - December 31, 2023Advanced Marketing Diploma
January 1, 2015 - December 31, 2015Google Analytics Certificate
January 1, 2023 - February 2, 2026Power BI Certificate
January 1, 2023 - February 2, 2026Advanced Marketing Diploma
January 1, 2015 - February 2, 2026Artificial Intelligence (Big School Certificate)
January 1, 2026 - April 16, 2026Google Analytics Certification
January 1, 2023 - April 16, 2026Power BI Certification
January 1, 2023 - April 16, 2026Advanced Marketing Diploma
January 1, 2015 - April 16, 2026Bachelor of Advertising Graphic Communication
January 1, 2011 - April 16, 2026Studies in Fine Arts
January 1, 2007 - April 16, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Other, Retail, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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