Hi there! I’m Anna Nadal, a freelance Digital Marketing Specialist focused on social media, influencer partnerships, and brand growth. With 7+ years shaping global social, community, and brand strategies, I lead cross-functional teams and develop end-to-end UGC and influencer programs that drive measurable ROI. I enjoy building collaborative creator partnerships across Spain and Europe, aligning influencer and social media programs with business goals, mentoring junior teammates, and scaling ambassador programs to achieve +20% follower growth and +3% engagement rate.

Hi there! I’m Anna Nadal, a freelance Digital Marketing Specialist focused on social media, influencer partnerships, and brand growth. With 7+ years shaping global social, community, and brand strategies, I lead cross-functional teams and develop end-to-end UGC and influencer programs that drive measurable ROI. I enjoy building collaborative creator partnerships across Spain and Europe, aligning influencer and social media programs with business goals, mentoring junior teammates, and scaling ambassador programs to achieve +20% follower growth and +3% engagement rate.

Available to hire

Hi there! I’m Anna Nadal, a freelance Digital Marketing Specialist focused on social media, influencer partnerships, and brand growth. With 7+ years shaping global social, community, and brand strategies, I lead cross-functional teams and develop end-to-end UGC and influencer programs that drive measurable ROI.
I enjoy building collaborative creator partnerships across Spain and Europe, aligning influencer and social media programs with business goals, mentoring junior teammates, and scaling ambassador programs to achieve +20% follower growth and +3% engagement rate.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Fluent
French
Advanced
Italian
Advanced

Work Experience

Senior Social Media & Creator Marketing Manager at Just Spices - Kraft Heinz
March 1, 2025 - October 14, 2025
Led influencer marketing, social media strategy, creator partnerships, and cross-functional collaboration to align influencer and social programs with business growth objectives. Built end-to-end campaigns, UGC pipelines, and scaled affiliate programs, delivering measurable ROI and growth.
Influencer Marketing Manager at Just Spices - Kraft Heinz
March 1, 2024 - October 14, 2025
Directed influencer marketing initiatives and online creator programs to support brand growth across markets, coordinating cross-functional teams and optimizing campaigns for ROI.
Influencer Marketing Manager & Online Communication Strategist at KinsDots Brand House
March 1, 2022 - October 14, 2025
Led end-to-end influencer strategies for global and local brands, building multilingual creator partnerships, and aligning campaigns with business goals; managed budgets and ROI, and coordinated with external agencies.
Account Executive & Talent Manager at Krown Ten Network Agency
October 1, 2019 - October 14, 2025
Managed creator partnerships and talent across campaigns; oversaw contracting, onboarding, and performance reporting.
Law & Technology Intern at ECIJA Law & Technology
September 1, 2016 - October 14, 2025
Supported legal-tech research and project coordination within a law and technology environment.
Senior Social Media & Creator Marketing Manager at Just Spices (Kraft Heinz)
March 1, 2024 - Present
Lead global social media and creator marketing strategy for Just Spices; built end-to-end influencer programs; supported brand growth and ROI measurement; led multi-country campaigns; developed affiliate programs; oversaw content production and UGC integration.
Influencer Marketing Manager at Just Spices (Kraft Heinz)
March 31, 2024 - October 14, 2025
Developed social media and influencer strategy for Spain; managed influencer collaborations; built multi-channel campaigns; supervised creative production; improved ROI through paid media integration; scaled ambassador partnerships.
Account Executive & Talent Manager at Krowten Network Agency
October 31, 2019 - October 14, 2025
Drove creator partnerships across Spain and Europe; managed talent onboarding and relationships; supported campaign execution and reporting; contributed to ROI improvements.
Intern at ECIJA Law & Technology
September 30, 2016 - October 14, 2025
Law and technology internship; assisted with research and project coordination in digital/tech legal work.

Education

at Universitat de Barcelona
January 1, 2012 - January 1, 2016

Qualifications

Law & Technology Internship
June 1, 2016 - September 1, 2016

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Retail, Education

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