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Experienced Media Buyer | Paid Search & Social Ads Specialist 6 years of experience in strategic planning, optimization, and management of multi-platform paid campaigns. Proven expertise in Google Ads, social ads, Google Analytics, tracking, competitor analysis, and lead generation. Skilled in audience segmentation, bid strategy, budget allocation, and continuous campaign optimization. Passionate about improving campaign performance, increasing ROAS, and reducing CAC through data-driven strategies. Adept at collaborating with cross-functional teams to deliver measurable results.…Experienced Media Buyer | Paid Search & Social Ads Specialist 6 years of experience in strategic planning, optimization, and management of multi-platform paid campaigns. Proven expertise in Google Ads, social ads, Google Analytics, tracking, competitor analysis, and lead generation. Skilled in audience segmentation, bid strategy, budget allocation, and continuous campaign optimization. Passionate about improving campaign performance, increasing ROAS, and reducing CAC through data-driven strategies. Adept at collaborating with cross-functional teams to deliver measurable results.

Vibhu Gosain

Marketing Strategist, Growth Marketer, Performance Marketer, +1

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Experienced Media Buyer | Paid Search & Social Ads Specialist 6 years of experience in strategic planning, optimization, and management of multi-platform paid campaigns. Proven expertise in Google Ads, social ads, Google Analytics, tracking, competitor analysis, and lead generation. Skilled in audience segmentation, bid strategy, budget allocation, and continuous campaign optimization. Passionate about improving campaign performance, increasing ROAS, and reducing CAC through data-driven strategies. Adept at collaborating with cross-functional teams to deliver measurable results.…Experienced Media Buyer | Paid Search & Social Ads Specialist 6 years of experience in strategic planning, optimization, and management of multi-platform paid campaigns. Proven expertise in Google Ads, social ads, Google Analytics, tracking, competitor analysis, and lead generation. Skilled in audience segmentation, bid strategy, budget allocation, and continuous campaign optimization. Passionate about improving campaign performance, increasing ROAS, and reducing CAC through data-driven strategies. Adept at collaborating with cross-functional teams to deliver measurable results.

Available to hire

New Delhi, India

Experienced Media Buyer | Paid Search & Social Ads Specialist

6 years of experience in strategic planning, optimization, and management of multi-platform paid campaigns. Proven expertise in Google Ads, social ads, Google Analytics, tracking, competitor analysis, and lead generation. Skilled in audience segmentation, bid strategy, budget allocation, and continuous campaign optimization.

Passionate about improving campaign performance, increasing ROAS, and reducing CAC through data-driven strategies. Adept at collaborating with cross-functional teams to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Digital Media Buyer at Mindful Souls

March 31, 2025 - October 14, 2025

Managed end-to-end operations of Google Ads accounts, including bid strategies, audience targeting, and daily performance optimizations. Created and delivered data-driven performance reports tracking KPIs such as CTR, ROAS, CPA, and revenue; executed continuous A/B testing and experimental strategies to improve campaign efficiency and conversion rates. Developed SEO-aligned content strategies, configured GA4 and tracking to monitor user behavior and funnel progression, and performed KPI benchmarking to scale top-performing ads.

Digital Marketing Manager at GreenteK Energy Systems

December 1, 2023 - October 14, 2025

Managed cross-channel marketing campaigns on Google, Microsoft, Amazon, Walmart, eBay, Home Depot, and Meta Ads. Delivered weekly and monthly performance reports with actionable insights on KPIs and ROAS. Optimized campaign strategies and budgets based on real-time performance data.

Digital Marketing Executive at Holla Digital

October 1, 2019 - October 14, 2025

Created integrated marketing campaigns across social media, blog content, and email marketing. Developed campaign budgets and tracked ROI; supported brand promotions and distribution of marketing collateral.

Digital Marketing Team Lead at Liam Travellers Pvt Ltd

January 1, 2021 - October 14, 2025

Collaborated with corporate digital marketing team to develop quarterly campaign road maps; coordinated promotional assets and sales enablement materials; reviewed digital creatives and conducted competitive benchmarking to inform strategy.

Digital Media Buyer (Performance) at Mindful Souls

March 1, 2025 - October 14, 2025

End-to-end management of Google Ads accounts including bid strategies, audience targeting, and daily performance optimizations. Created data-driven performance reports tracking KPIs such as CTR, ROAS, CPA, and revenue. Executed continuous A/B testing and experimental strategies to improve campaign efficiency and conversion rates. Developed SEO-aligned content strategies in line with brand tone, messaging, and customer journey stages. Configured and optimized Google Analytics 4 and other tracking tools to monitor user behavior, traffic quality, and funnel progression.

Digital Marketing Manager at Green Tech Energy Systems

December 1, 2023 - October 14, 2025

Managed cross-channel marketing campaigns on Google, Microsoft, Amazon, Walmart, eBay, Home Depot, and Meta Ads. Delivered weekly and monthly performance reports with actionable insights on KPIs and ROAS. Continuously optimized campaign strategies and budgets based on real-time performance data.

Digital Marketer (Performance) at Holla Digital

October 1, 2019 - October 14, 2025

Created and executed integrated marketing campaigns across social media, blog content, and email marketing. Developed campaign budgets and tracked ROI. Assisted in brand promotion efforts and coordinated distribution of marketing collateral.

Digital Marketing Executive at Liam Travellers Pvt Ltd

January 1, 2021 - October 14, 2025

Collaborated with the corporate digital marketing team to develop quarterly campaign road maps. Coordinated promotional assets and sales enablement materials to support campaign execution. Reviewed digital creatives and conducted competitive benchmarking to inform strategy.