Over the past few years, I have worked on several social media management projects for diverse clients across different industries, including Nestlé, BASF, and a local butter brand. Nestlé – I managed social media campaigns focused on brand awareness and customer engagement. My work included creating and scheduling content, analyzing performance metrics, and optimizing campaigns based on audience insights. I also collaborated closely with the creative team to ensure that the visuals and messaging aligned with the brand’s tone and objectives. BASF – For this global chemical company, I handled B2B-focused social media communication. I created educational and corporate content highlighting innovation, sustainability, and partnerships. I also monitored engagement to maintain a professional and consistent online presence that reflected the company’s leadership in the industry. Butter Brand – I developed a social media strategy from scratch for a growing local food brand. This included crafting a content calendar, managing community interactions, and launching creative campaigns that showcased product quality and authenticity. Through consistent storytelling and audience engagement, I helped the brand strengthen its identity and increase visibility. Each of these projects enhanced my ability to adapt content strategies to different audiences and brand voices, while maintaining measurable results in engagement, reach, and overall brand perception.
- Social Media Manager