Available to hire
I am a creative leader with 18+ years of experience building brands and delivering measurable results across agriculture, technology, fintech and consumer goods. I’m passionate about developing and mentoring high-performing teams and I bring a mix of storytelling, design thinking and strategy to every challenge.
I excel at turning complex ideas into clear, compelling campaigns and uniting cross-functional teams to deliver work that drives creative impact and business growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Beginner
Work Experience
Associate Creative Director at Thinkshift
October 1, 2024 - PresentLead the creative and content vision for national campaigns across the agriculture, technology and financial services sectors, developing brand platforms and integrated experiences that deliver emotional impact and measurable business results. Partner with strategy and content teams to shape narratives and ensure editorial excellence across campaigns. Oversee execution across brand identity, digital, video, print and motion, while mentoring a multidisciplinary team of 7 creatives. Recent campaign work for Corteva Agriscience yielded a product sales increase from 5,000 units to 22,000 year-over-year; introduced AI-enabled workflows that accelerated concepting and campaign development; act as brand advisor in complex stakeholder environments to navigate brand architecture and compliance challenges with clarity.
Design Director at Thinkshift
October 1, 2024 - October 14, 2025Built and led a cross-functional design and content team of 6, overseeing creative quality across branding, digital experiences and integrated campaigns. Formalized a forward-looking design offering tailored to evolving client needs; introduced co-creation practices and internal tools to support efficiency and innovation. Streamlined workflows that reduced project delivery timelines by 20% while maintaining high creative standards. Partnered with copywriters and strategists to ensure consistent storytelling and design alignment; strengthened collaboration between design, strategy and tech functions for more unified and scalable outcomes.
Senior Art Director at District Ventures Plus
June 1, 2023 - October 14, 2025Led creative development for emerging health and CPG brands, guiding projects from early-stage brand strategy through to launch and growth. Developed visual identities and campaign ecosystems spanning digital, packaging, retail and experiential touchpoints. Collaborated closely with founders and marketing leads to align creative execution with business objectives and consumer needs. Helped launch and scale three CPG brands from seed stage to national retail distribution; built integrated campaign platforms that established brand credibility and drove awareness in competitive markets.
Art Director at Clearmotive
August 1, 2021 - October 14, 2025Developed national campaigns and brand systems for clients in fintech, automotive and B2B sectors. Responsibilities spanned from initial concepting through to execution across digital, video and print. Partnered with strategy and UX teams to ensure creative grounded in customer insight and business goals. Managed multi-stakeholder campaigns in fintech and B2B, aligning creative with complex regulatory requirements and business objectives. Presented and sold creative directly to clients, strengthening trust and securing buy-in on high-profile projects. Mentored junior designers and managed vendor relationships to ensure seamless integrated production.
Freelance Graphic Design & Art Direction at Remote
August 1, 2007 - PresentLead branding and campaign projects for clients in SaaS, fintech and professional services across North America. Work spans visual identity, digital campaigns and integrated marketing, with a strong focus on clarity, scalability and business alignment. Collaborated with North American clients, adapting creative for diverse markets and audiences. Provided strategic design counsel that helped early-stage companies scale their brand presence effectively.
Associate Creative Director at Thinkshift
October 1, 2024 - PresentLead the creative and content vision for national campaigns across agriculture, technology and financial services, developing brand platforms and integrated experiences; oversee execution across brand identity, digital, video, print and motion; mentor a multidisciplinary team of 7 creatives. Notable impact includes Corteva Agriscience campaign increasing product sales from 5,000 to 22,000 units year-over-year; introduced AI-enabled workflows to accelerate concepting and campaign development; act as brand advisor in complex stakeholder environments to navigate brand architecture and compliance.
Design Director at Thinkshift
October 1, 2024 - October 15, 2025Built and led a cross-functional design and content team of 6, overseeing creative quality across branding, digital experiences and integrated campaigns. Formalized a forward-looking design offering, introduced co-creation practices and internal tools to support efficiency and innovation; streamlined workflows reducing project delivery timelines by 20%; partnered with copywriters and strategists to ensure storytelling and design alignment; strengthened collaboration between design, strategy and tech functions for more unified outcomes.
Senior Art Director at District Ventures Plus
June 1, 2023 - October 15, 2025Led creative development for emerging health and CPG brands, guiding projects from early-stage brand strategy through launch and growth. Developed visual identities and campaign ecosystems spanning digital, packaging, retail and experiential; collaborated with founders and marketing leads to align creative with business objectives and consumer needs; helped launch and scale three CPG brands from seed stage to national retail distribution; built integrated campaign platforms that established brand credibility and drive awareness in competitive markets.
Art Director at Clearmotive
August 1, 2021 - October 15, 2025Developed national campaigns and brand systems for fintech, automotive and B2B clients; responsibilities spanned concepting through execution across digital, video and print; partnered with strategy and UX teams to ensure creative grounded in customer insight and business goals; managed multi-stakeholder campaigns in fintech with regulatory alignment; presented and sold creative to clients; mentored junior designers and managed vendor relationships for integrated production.
Freelance Graphic Design & Art Direction at Remote
August 1, 2007 - PresentLead branding and campaign projects for SaaS, fintech and professional services across North America; focus on visual identity, digital campaigns and integrated marketing with emphasis on clarity, scalability and business alignment; collaborated with North American clients and adapted creative for diverse markets; provided strategic design counsel to help early-stage companies scale brand presence.
Education
Bachelor of Fine Arts in Visual Communication & Illustration at Loughborough University
January 1, 2004 - January 1, 2007Bachelor of Fine Arts in Visual Communication & Illustration at Loughborough University
January 1, 2004 - January 1, 2007Qualifications
Industry Experience
Agriculture & Mining, Computers & Electronics, Consumer Goods, Financial Services, Healthcare, Manufacturing, Professional Services, Software & Internet, Retail, Media & Entertainment
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