Available to hire
Hi, I’m Johann Perez. I’m a Digital Marketing Manager with deep expertise in eCommerce growth and digital shelf optimization, driving revenue across Amazon, Walmart, Lowe’s, Target, and Home Depot. I’ve led product data accuracy and syndication efforts through PIM systems, and developed Ratings & Reviews strategies to boost engagement and conversions across major retailers. I’m proficient with SEO, A/B testing, and launching new products, backed by strong analytics using Power BI and Excel, plus SAP/EDI workflows. I thrive in cross-functional teams, delivering training and SOPs as a Scrum Master and Agile practitioner with Jira and Confluence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Customer Reputation, Ecommerce at Masterbrand, Inc.
May 1, 2025 - October 14, 2025Spearheaded Ratings & Reviews programs across major retailers (Amazon, Home Depot, Lowe’s, Wayfair, Bed Bath & Beyond), resulting in increased review volume and improved average star ratings. Managed sentiment analysis and review moderation using Bazaarvoice, ensuring timely, brand-consistent responses and enhancing overall online reputation. Developed performance dashboards in Excel and data visualization tools to track review KPIs, uncover insights, and inform continuous improvement strategies. Launched strategic sampling campaigns to generate verified customer reviews, driving conversion for new product launches and expanding review coverage. Analyzed customer feedback trends and partnered cross-functionally to implement enhancements to product, service, and messaging based on review insights.
Associate eCommerce Marketing Manager at Spectrum Brands
August 1, 2024 - October 14, 2025Led the successful implementation of Salsify for Amazon, including taxonomy development, data modeling, and platform configuration to enable scalable content syndication and digital shelf accuracy. Managed new product launches across top eCommerce partners (Amazon, Walmart, Home Depot, Wayfair), ensuring retailer-specific content, attributes, and assets met compliance standards. Tracked and improved organic share of search KPIs through SEO optimization, enhanced keyword density, and on-site navigation improvements — driving increased visibility across multiple CPG brands. Developed and maintained performance dashboards and content health reports, presenting key insights in weekly and quarterly business reviews to support strategic decision-making.
Ecommerce Operations Specialist at MCM LLC
January 1, 2022 - October 14, 2025Participated and activated new product initiatives for eCommerce Partners. Created and maintained the standard operating procedure for current eCommerce partners, owning the delivery relationship. Worked cross-functionally to develop workflow priorities for current projects and used metrics to drive delivery improvements. Maintained PIM platform integrity, auditing attribution and available assets and partnered with creative to focus on our efforts on ‘High-Impact’ data. Assisted Sales in interpreting business intelligence information for specific eCommerce partners, driving action based on aggregate, available data.
Retail Service Analyst at Hanesbrands
February 1, 2019 - October 14, 2025Managed and provided accurate inventory and demand supply information to Management, Sales and external customers. Provided detailed analytical reports to internal departments and management. Acted as a Super user for system upgrades, working closely with IT Department to identify system issues and resolving issues for efficiency. Drove process improvements across departments and provided Customer Service Managers with staff performance evaluations by providing accurate measurement tools.
Senior Specialist - BIT (Business Information Technology) at Newell Brands
November 1, 2014 - October 14, 2025Business Process Champion and Subject Matter Expert with SAP/IRIS/BEX Reporting. Managed and provided daily/Quarterly analytical reports on Sales per account / Error reports. Identified and corrected SAP related errors, including Invoice/credits/EDI transmitted vendor errors.
Operations Analyst, E-Commerce at Newell Brands
June 1, 2017 - October 14, 2025Organized and populated product specifications and attributes within a consumer-focused website taxonomy. Audited and followed up on completed projects to ensure optimal data accuracy. Identified prioritization of tasks to ensure all projects completion dates are met per the Jira/Agile methodology. Managed and created data reports specific to what is not live, accuracy of data, images and video count for top eCommerce retailers including Amazon/Walmart/Target. Compiled and implemented Enhanced Content on platforms to syndicate to retailers.
Ecommerce Ratings & Reviews Manager at Masterbrand, Inc.
May 1, 2025 - October 14, 2025Spearheaded Ratings & Reviews programs across Amazon, Home Depot, Lowe's, Wayfair, Bed Bath & Beyond; managed sentiment analysis and moderation with Bazaarvoice; developed performance dashboards; launched sampling campaigns for verified reviews; partnered across functions to implement product, service, and messaging improvements based on review insights.
Associate eCommerce Marketing Manager at Spectrum Brands
August 1, 2024 - October 14, 2025Led Salsify implementation for Amazon, including taxonomy development, data modeling, and platform configuration; managed new product launches across Amazon, Walmart, Home Depot, Wayfair; tracked organic share of search through SEO optimization; developed performance dashboards and content health reports for weekly/quarterly reviews.
Ecommerce Operations Specialist at OFM LLC
January 1, 2022 - October 14, 2025Activated new product initiatives across eCommerce partners; authored and maintained standard operating procedures; partnered cross-functionally to prioritize workflow; maintained PIM integrity and asset attribution; assisted Sales with BI insights to drive partner actions.
Retail Service Analyst at Hanesbrands
February 1, 2019 - October 14, 2025Provided inventory and demand data to management and external customers; generated analytical reports; acted as system super user during upgrades; drove cross-department process improvements; delivered staff performance metrics to Customer Service Managers.
Senior Specialist - BIT (Business Information Technology) at Newell Brands
November 1, 2014 - October 14, 2025Business Process Champion and Subject Matter Expert with SAP/IRIS/BEX reporting; produced daily/quarterly sales/account reports and error reports; identified/corrected SAP-related errors including invoice/credit/EDI issues.
Operations Analyst, E-Commerce at Newell Brands
June 1, 2017 - October 14, 2025Organized and populated product specifications and attributes within a consumer-focused website taxonomy; audited data for accuracy; managed data live status and asset availability; collaborated with Creative on high-impact data; assisted Sales with BI insights to drive partner actions.
Education
Qualifications
Industry Experience
Retail, Software & Internet, Professional Services, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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