Available to hire
I am a Performance Marketing & SEO Specialist with hands-on experience optimizing paid and organic campaigns for SMEs and e-commerce brands. I’m proficient with Google Ads, Meta Ads, GA4, SEMrush, and WordPress, and I have delivered measurable results, including a 250% increase in conversions and a 2,460% boost in user engagement after completing certified bootcamps and client projects.
I’m data-driven, quick to learn, and collaborative—working across organic marketing, CRM, and analytics teams to turn insights into strategic impact. I enjoy crafting high-converting landing pages with WordPress/Elementor, building dashboards in Looker Studio, and communicating complex metrics in clear visuals to drive growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Performance Marketing Specialist at Dapur Kelinci
June 1, 2024 - October 14, 2025Led targeted full-funnel campaigns to boost brand awareness and engagement, delivering 2,053 SEM impressions with a 23% CTR and low CPC, plus 20,995 GDN impressions with an 8.83% CTR and low average CPM. Built and optimized WordPress & Elementor pages with strong CTAs to improve conversions. Collaborated with organic marketing, Meta Ads, and CRM teams, using GA4 and Looker Studio for weekly strategy optimization and KPI attainment.
Digital Marketing Specialist at Guardian Laundry
May 1, 2024 - October 14, 2025Led social media content strategy using market and keyword insights; managed high-performing Google & Meta Ads campaigns (SEM CTR 11.4%, GDN CTR 2.13%) with cost-efficient CPC. Designed SEO-optimized WordPress landing pages with persuasive CTAs, boosting brand awareness and conversions. Analyzed campaigns via GA4, Search Console, and Looker Studio, achieving +110.3% sessions, +2,459.6% user engagement, and a 2.5x increase in conversions.
Customer Relations Export Staff at PT A.W. Faber Castell Indonesia
November 1, 2023 - October 14, 2025Maintained relationships with 20+ international clients, demonstrating stakeholder management and cross-functional communication essential for successful marketing campaigns. Used data-driven decision-making in export operations (forecasting, purchasing, R&D, production planning, logistics) to strengthen marketing strategy and campaign performance. Managed product costing and budgets, supporting advertising spend control and ROI, with monthly performance reports and visualizations.
Ergonomics Laboratory Assistant at Gunadarma University
January 1, 2021 - October 14, 2025Analyzed user behavior and workflows using ergonomic principles to inform UX, conversion rate optimization, and marketing funnel analysis. Mentored students in product planning and data interpretation with Excel, SPSS, and data visualization tools, strengthening SEO research and campaign performance reporting.
Performance Marketing Specialist at Dapur Kelinci
June 1, 2024 - October 14, 2025Increased brand awareness and engagement through targeted full-funnel campaigns. Achieved 2,053 SEM impressions (23% CTR, CPC) and 20,995 GDN impressions (8.83% CTR, low CPM). Developed and optimized WordPress & Elementor visuals with strong CTAs, driving higher conversion rates. Collaborated with organic marketing, Meta Ads, and CRM teams; used GA4 and Looker Studio for weekly strategy optimization and KPI achievement.
Digital Marketing Specialist at Guardian Laundry
May 1, 2024 - October 14, 2025Led social media content strategy using market and keyword insights; executed high-performing Google & Meta Ads campaigns with cost-efficient CPC. Designed SEO-optimized WordPress landing pages with persuasive CTAs, improving brand awareness and conversions. Analyzed campaign performance via GA4, Search Console, and Looker Studio, achieving +110.3% sessions, +2,459.6% user engagement, and a 2.5× increase in conversions.
Customer Relations Export Staff at PT A.W. FABER CASTELL INDONESIA
November 1, 2023 - October 14, 2025Maintained relationships with 20+ international clients, demonstrating stakeholder management and cross-functional communication skills essential for successful digital marketing campaigns. Used data-driven decision making in export operations (forecasting, purchasing, R&D, production planning, logistics) to strengthen marketing strategy. Managed product costing and budgets; prepared monthly performance reports and visualizations using Excel Dashboards and SAP (SD module) to support SEO campaign evaluation.
Ergonomics Laboratory Assistant at Gunadarma University
January 1, 2021 - October 14, 2025Analyzed user behavior and workflows using ergonomic principles to inform UX, CRO, and marketing funnel analysis. Mentored students in product planning and data interpretation with Excel, SPSS, and data visualization tools; applied human-centered ergonomic design to enhance digital content effectiveness and led cross-functional projects.
Performance Marketing Specialist at Dapur Kelinci
June 1, 2024 - October 14, 2025Successfully increased brand awareness and engagement via targeted full-funnel campaigns, achieving 2,053 SEM impressions (23% CTR, low CPC) and 20,995 GDN impressions (8.83% CTR, low Avg. CPM). Developed and optimized WordPress & Elementor with engaging visuals and strong CTAs, driving higher conversion rates. Collaborated with organic marketing, Meta Ads, and CRM teams, using Google Analytics 4 and Looker Studio data for weekly strategy optimization and KPI achievement.
Digital Marketing Specialist at Guardian Laundry
May 1, 2024 - October 14, 2025Led social media content strategy using market and keyword insights, boosting engagement and loyalty; executed high-performing Google & Meta Ads campaigns (SEM CTR 11.4%, GDN CTR 2.13%) with cost-efficient CPC. Designed SEO-optimized WordPress landing pages with persuasive CTAs, improving brand awareness and conversion. Analyzed campaign performance via GA4, Search Console, and Looker Studio, achieving +110.3% sessions, +2,459.6% user engagement, and a 2.5× increase in conversions.
Customer Relations Export Staff at PT A.W. Faber Castell Indonesia
November 1, 2023 - October 14, 2025Maintained relationships with 20+ international clients, demonstrating stakeholder management and cross-functional communication skills essential for successful digital marketing campaigns. Leveraged data-driven decision-making in export operations such as forecasting, purchasing, R&D, production planning, and logistics, strengthening marketing strategy and campaign performance optimization. Managed product costing and budgets, supporting advertising spend control and ROI maximization; prepared monthly performance reports and visualizations using Excel Dashboards and SAP (SD module) to support SEO campaign evaluation.
Ergonomics Laboratory Assistant at Gunadarma University
January 1, 2021 - October 14, 2025Analyzed user behavior and workflows using ergonomic principles, providing foundational insights applicable to UX, conversion rate optimization (CRO), and marketing funnel analysis. Mentored students in product planning and data interpretation with Excel, SPSS, and data visualization tools, strengthening SEO research and campaign performance reporting skills. Applied human-centered ergonomic design to enhance digital content effectiveness and led cross-functional projects, developing project management and problem-solving skills essential for precise marketing campaign execution.
Performance Marketing Specialist at Dapur Kelinci
June 30, 2024 - October 15, 2025Increased brand awareness and engagement via targeted full-funnel campaigns; achieved 2,053 SEM impressions (23% CTR, low CPC) and 20,995 GDN impressions (8.83% CTR, low Avg. CPM). Developed and optimized WordPress & Elementor pages with engaging visuals and strong CTAs, driving higher conversion rates. Collaborated with organic marketing, Meta Ads, and CRM teams, using GA4 and Looker Studio data for weekly strategy optimization and KPI achievement.
Digital Marketing Specialist at Guardian Laundry
May 31, 2024 - October 15, 2025Led social media content strategy using market and keyword insights, boosting engagement and loyalty; executed high-performing Google & Meta Ads campaigns (SEM CTR 11.4%, GDN CTR 2.13%) with cost-efficient CPC. Designed SEO-optimized WordPress landing pages with persuasive CTAs, improving brand awareness and conversion. Analyzed campaign performance via GA4, Search Console, and Looker Studio, achieving +110.3% sessions, +2,459.6% user engagement, and a 2.5× increase in conversions.
Customer Relations Export Staff at PT A.W. FABER CASTELL INDONESIA
November 30, 2023 - October 15, 2025Maintained relationships with 20+ international clients; demonstrated stakeholder management and cross-functional communication skills essential for successful digital marketing campaigns. Leveraged data-driven decision-making in export operations, including forecasting, purchasing, R&D, production planning, and logistics, strengthening marketing strategy and campaign performance optimization. Managed product costing and budgets; prepared monthly performance reports and visualizations using Excel Dashboards and SAP (SD module) to support SEO campaign evaluation.
Ergonomics Laboratory Assistant at Gunadarma University
January 1, 2021 - October 15, 2025Analyzed user behavior and workflows using ergonomic principles, providing foundational insights applicable to UX, conversion rate optimization (CRO), and marketing funnel analysis. Mentored students in product planning and data interpretation with Excel, SPSS, and data visualization tools, strengthening SEO research and campaign performance reporting skills. Applied human-centered ergonomic design to enhance digital content effectiveness and led cross-functional projects.
Education
Bachelor's degree in Industrial Engineering at Gunadarma University
September 1, 2016 - September 1, 2020Certificate in Full-Stack Digital Marketing at Dibimbing.id – Full-Stack Digital Marketing Bootcamp
November 1, 2023 - May 1, 2024Bachelor’s degree in industrial engineering at University of Gunadarma
September 1, 2016 - September 1, 2020Certificate in Full-Stack Digital Marketing at DIBIMBING
November 1, 2023 - May 1, 2024Bachelor’s degree in Industrial Engineering at University of Gunadarma
September 1, 2016 - September 20, 2020Certificate in Full-Stack Digital Marketing at Dibimbing.id (Bootcamp)
November 1, 2023 - May 1, 2024Bachelor's degree in Industrial Engineering at Universitas Gunadarma
September 1, 2016 - September 20, 2020Certificate in Full-Stack Digital Marketing at Dibimbing.id
November 1, 2023 - May 1, 2024Qualifications
Google Ads Search & Display Certifications
January 1, 2025 - October 14, 2025Beginner SEO with Semrush & How to Craft High-Impact Digital Advertising Campaigns
January 1, 2025 - October 14, 2025Build a Free Website with WordPress & SEO with Squarespace
January 1, 2025 - October 14, 2025Brand Marketing & SEO Tools using WIX
January 1, 2025 - October 14, 2025Best Final Project Group & Full Stack Digital Marketing Bootcamp
January 1, 2024 - October 14, 2025Learn Basic Data Visualization
January 1, 2021 - October 14, 2025Mastering Product Management
January 1, 2020 - October 14, 2025Basic Programming: R, Python, and SQL
January 1, 2020 - October 14, 2025Google Ads Search & Display Certifications
January 1, 2025 - October 14, 2025Beginner SEO with Semrush & How to Craft High-Impact Digital Advertising Campaigns
January 1, 2025 - October 14, 2025Build a Free Website with WordPress & SEO (SEO with Squarespace)
January 1, 2025 - October 14, 2025Brand Marketing & SEO Tools using WIX
January 1, 2025 - October 14, 2025Best Final Project Group & Full Stack Digital Marketing Bootcamp
January 1, 2024 - October 14, 2025Learn Basic Data Visualization
January 1, 2021 - October 14, 2025Mastering Product Management
January 1, 2020 - October 14, 2025Basic Programming: R, Python, and SQL
January 1, 2020 - October 14, 2025Google Ads Search & Display Certifications
January 1, 2025 - October 14, 2025Beginner SEO with Semrush & How to Craft High-Impact Digital Advertising Campaigns
January 1, 2025 - October 14, 2025Build a Free Website with WordPress & SEO (SEO) with Squarespace
January 1, 2025 - October 14, 2025Brand Marketing & SEO Tools using WIX
January 1, 2025 - October 14, 2025Best Final Project Group & Full Stack Digital Marketing Bootcamp
November 1, 2023 - May 1, 2024Learn Basic Data Visualization
January 1, 2021 - October 14, 2025Mastering Product Management
January 1, 2020 - October 14, 2025Basic Programming: R, Python, and SQL
January 1, 2020 - October 14, 2025Google Ads Search & Display Certifications
January 1, 2025 - October 15, 2025Beginner SEO with Semrush & How to Craft High-Impact Digital Advertising Campaigns
January 1, 2025 - October 15, 2025Build a Free Website with WordPress & SEO (SEO) with Squarespace
January 1, 2025 - October 15, 2025Brand Marketing & SEO Tools using WIX
January 1, 2025 - October 15, 2025Best Final Project Group & Full Stack Digital Marketing Bootcamp
January 1, 2024 - October 15, 2025Learn Basic Data Visualization
January 1, 2021 - October 15, 2025Mastering Product Management
January 1, 2020 - October 15, 2025Basic Programming: R, Python, and SQL
January 1, 2020 - October 15, 2025Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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