Alisha Bhojwani
I have been part of Australia’s media landscape since 2012, working as a journalist, social media specialist and influencer manager for a range of FMCG brands.
About
I have been part of Australia’s media landscape since 2012, working as a journalist, social media specialist and influencer manager for a range of FMCG brands. When COVID hit in 2020, I launched Skinfluence, which led to opportunities with Today Extra as a trusted beauty expert and long-term brand partnerships. My transparent, authentic approach has consistently delivered results, including north of 1 million video views across my platforms.
Today I focus on four core areas: strategic content creation, beauty journalism, speaking engagements and podcast hosting, and women’s workshops. I’ve built a community of 70,000+ followers on Instagram and TikTok since 2018, with skincare, beauty and dating content for South Asian millennial women generating millions of views (peak 20 million). I’ve secured partnerships with Dyson, Mecca Maxima, Priceline, Chemist Warehouse, Neutrogena, Redken, Medik8, Lancôme, Bumble, La Roche-Posay and more across the Australian market.
- 10 years' experience
- Joined October 2025
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Professional Services
- Travel & Hospitality
Work experience· 6 roles
Contracting across various social and digital roles for multiple clients including Allianz (8-week contract); copywriting for SMAesthetic Lab & Orangetheory Fitness; assignments with UMM agency (6 weeks); Wesley Mission (3 months); Coeliac Australia (6 months). Delivered copy for websites and implemented social strategies across clients.
Delivered tactical social strategy across onshore/offshore regions; developed and managed the QCollective influencer strategy; collaborated with SEM, SEO, web development and design to create seasonal sales campaign funnels; managed a team of community managers and delivered social media training for senior management. Projects included Qantas Centenary Social Strategy and Covid-19 crisis management; Loyalty Advisor.
Delivered Loyalty social media strategy and campaigns across multiple Qantas brands (Qantas Insurance, Qantas Business Rewards, Qantas Wine, Financial Services, Member Engagement, Qantas Retail, Qantas Hotels); responsible for content ideation, creation, and campaign execution.
Education
Certifications and awards
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