Available to hire
Hello, I’m Sarah Kelly Sabrina Cox, a proactive marketer with over 20 years of B2B and B2C experience, including regulated sectors such as the FCA, SRA and ASA. I specialise in marketing strategy, brand development, communications and business development to promote reputation, build strong stakeholder relationships, and ensure objectives are met across organisations of all sizes.
Beyond work, I’m a foodie and I run Coxy’s Kitchen. I also contribute as a food writer and reviewer, love travel and languages, and enjoy dancing, fashion and meeting new people.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
German
Advanced
French
Intermediate
Work Experience
Senior Marketing Specialist & Founder at you.marketing
May 1, 2023 - PresentProviding strategic direction and advice to shape long-term marketing plans; conducting market research to identify opportunities; driving social media engagement through video-led campaigns; delivering branding consultancy for online and offline marketing. Achievements include helping a childminding business reach full capacity before the new school year, generating enquiries for 2026.
Marketing & Business Development Manager at Switalskis Solicitors
May 1, 2023 - October 14, 2025Implemented and developed the overall marketing strategy and plans for claimant practices; created brand awareness through sponsorships and marketing initiatives; identified, monitored and managed lead generation activities (PPC, SEO and digital outreach); managed and developed teams; managed events; oversaw the website, content and social media; developed CSR relationships with universities and charities.
Senior Marketing Manager at Pryers Solicitors LLP
October 1, 2022 - October 14, 2025Led the marketing function for claimant practices (Medical Negligence, Personal Injury, Brain & Spinal Injury, Child Abuse Law); developed and delivered marketing plans; built brand awareness via sponsorships; oversaw digital channels; managed events; collaborated with group marketing teams; built stakeholder relationships with universities and charities; delivered the first claimant conference and plans for 2023/2024.
Freelance Marketing Manager at The Message Collective (Creative Agency and Design)
May 1, 2021 - October 14, 2025Provided marketing planning, consulting, account & project management; copywriting and social media support for diverse clients.
Marketing/Senior Marketing Manager (Digital focus) at Addleshaw Goddard LLP
January 1, 2019 - October 14, 2025Managed the digital marketing team (3 specialists); led digital campaigns across sectors; owned the public website (3,500 pages); managed social channels; acted as brand guardian; controlled the budget; oversaw the relationship with the digital agency; delivered BAU/digital requests; implemented a Digital Landscape project to address blockers and enable future BD operating model; achieved improved marketing credibility.
Marketing Manager (Intermediaries) at Aviva Plc
December 1, 2017 - October 14, 2025Designed B2B content marketing campaigns for financial advisers; developed plans to reinforce propositions; collaborated with stakeholders; led the adviser website content; managed Content & Social delivery team; implemented social media governance; conducted FCA compliance reviews of promotions; seconded to D&I program 'Smart Working' developing Global policy.
Marketing Account Manager at The Message Collective
December 1, 2016 - October 14, 2025Account management, taking client briefs, CMS content and data inputting and copywriting duties.
Partnership Marketing Manager at SimplyBiz Group / Verbatim AM Plc
December 1, 2015 - October 14, 2025Created and delivered marketing programmes for 12 strategic partners; developed partner propositions; managed relationships; scoped and developed sales opportunities; negotiated contracts; planned partner investment forums and webinars; ensured FCA-compliant marketing; produced regular MI.
Founder & Senior Marketing Specialist at you.marketing
May 1, 2023 - PresentSet up a boutique consultancy to support a diverse mix of clients with tailored marketing solutions, providing strategic direction, market research, social media engagement via video-led campaigns, and branding guidance.
Marketing & Business Development Manager at Switalskis Solicitors
May 1, 2023 - October 14, 2025Implemented and developed the overall marketing strategy and plans for claimant practices; led lead generation through PPC/SEO; managed events and CSR; built stakeholder relationships.
Senior Marketing Manager at Pryers Solicitors LLP
October 1, 2022 - October 14, 2025Led and developed marketing across claimant practices (Medical Negligence, Personal Injury, Brain & Spinal Injury, Child Abuse Law); brand awareness, lead generation, events, website/content/social media; CSR collaboration; cross-group opportunities.
Freelance Marketing Manager at The Message Collective
May 1, 2021 - October 14, 2025Marketing planning, consultancy, account & project management, copywriting and social media.
Marketing Manager (Digital focus) at Addleshaw Goddard LLP
January 1, 2019 - October 14, 2025Managed digital marketing team, delivered sector campaigns, owned public website (3,500 pages), managed social channels, brand guardian, budget control, agency relationships, and BAU digital requests.
Marketing Manager (Intermediaries) at Aviva Plc
December 1, 2017 - October 14, 2025Designed and delivered B2B content marketing for financial advisers; social media oversight; governance of communications; led the Content & Social team; completed a Smart Working project secondment within Aviva’s D&I initiatives.
Marketing Account Manager at The Message Collective
December 1, 2016 - October 14, 2025Account management, client briefs, CMS data input, content writing.
Partnership Marketing Manager at SimplyBiz Group / Verbatim AM Plc
December 1, 2015 - October 14, 2025Created, delivered and owned partner marketing programmes for 12 strategic partners; managed partnerships, contracts, events and webinars; ensured FCA compliance; produced regular MI.
Senior Marketing Specialist & Founder at you.marketing
May 1, 2023 - PresentSet up a consultancy to deliver tailored marketing solutions to a diverse client base. Led strategic marketing planning, market research, branding initiatives and social media campaigns; advised on online and offline marketing approaches; built long-term marketing direction and supported business development. Achievements include helping a childminding business reach full capacity and generating enquiries for 2026.
Marketing & Business Development Manager at Switalskis Solicitors
May 31, 2023 - October 14, 2025Implemented and developed the overall marketing strategy and plans for all claimant practices; built brand awareness; oversaw lead generation via PPC/SEO and digital outreach; managed and developed the team; delivered events and cross-group opportunities; managed website, content and social media; built stakeholder relationships and CSR initiatives. Achievements include establishing structured marketing processes post-acquisition and delivering the first claimant conference with plans for 2023/2024.
Senior Marketing Manager at Pryers Solicitors LLP
October 31, 2022 - October 14, 2025Directed and developed the marketing strategy for claimant practices (Medical Negligence, Personal Injury, Brain & Spinal Injury and Child Abuse Law); built brand awareness through sponsorships and initiatives; led lead generation via digital channels; managed team and events; oversaw website, content and social media; fostered CSR partnerships with universities and charities. Achievements include establishing marketing processes, enhancing digital output, and delivering the first claimant conference and plans for 2023/2024.
Freelance Marketing Manager at The Message Collective
May 31, 2021 - October 14, 2025Provided marketing planning, consultancy, account and project management, copywriting and social media support for creative agency and design clients.
Marketing/Senior Marketing Manager (Digital focus) at Addleshaw Goddard LLP
January 31, 2019 - October 14, 2025Managed and developed the digital marketing team; implemented strategic digital campaigns across sectors; owned the public website (3,500 pages) and social channels; brand guardian; budget control; managed relationship with digital agency; ensured timely BAU/adhoc requests; led the Digital Landscape project to identify gaps and enable quick wins in social media and analytics, aligning with BD operating model.
Marketing Manager (Intermediaries) at Aviva Plc
December 31, 2017 - October 14, 2025Designed and delivered B2B content marketing campaigns for financial advisers; developed propositions; collaborated with stakeholders; managed adviser website content; led Content & Social delivery team; crafted social media governance; conducted FCA-compliant promotions reviews. Also contributed on a Smart Working project for global policy transformation.
Marketing Account Manager at The Message Collective
December 31, 2016 - October 14, 2025Account management, scoping briefs, CMS content and data input; copywriting support.
Partnership Marketing Manager at SimplyBiz Group / Verbatim A M Plc
December 31, 2015 - October 14, 2025Created and delivered partner marketing programmes for 12 strategic partners; developed partner propositions; managed partner relationships; planned and executed partner events and webinars; ensured FCA compliance; produced regular MI. Achievements include retaining 100% of partnerships and increasing revenue by 52% (2014–2015).
Education
IDM Digital Marketing Strategy at Institute of Direct Marketing (IDM)
January 1, 2018 - January 1, 2018IDM Professional Certificate in Social Media at Institute of Direct Marketing (IDM)
January 1, 2017 - January 1, 2017Leaders at Aviva – Leadership & Management Training at Aviva
January 1, 2017 - January 1, 2017MCIM - Chartered Institute of Marketing at Chartered Institute of Marketing
January 1, 2009 - October 14, 2025CAM (Advertising & Marketing) at CAM
January 1, 2003 - January 1, 2004GCSEs & A Levels at St Mary’s RC Comprehensive School, Ilkley
January 1, 1993 - January 1, 1995GCSEs & A Levels at Ermatingen Realschule, Switzerland
January 1, 1990 - January 1, 1993BTEC Advanced GNVQ in Leisure, Travel and Tourism at CAM
January 1, 1995 - January 1, 1997Communication Advertising & Marketing (CAM) at CAM
January 1, 2003 - January 1, 2004GCSEs and A levels at St Mary’s RC Comprehensive School, Ilkley
January 1, 1993 - January 1, 1995German language study at Ermatingen Realschule, Switzerland
January 1, 1990 - January 1, 1993IDM Digital Marketing Strategy at IDM
January 1, 2018 - December 31, 2018IDM Professional Certificate in Social Media at IDM
January 1, 2017 - December 31, 2017Leaders at Aviva – two day intensive leadership and management training course at Aviva
January 1, 2017 - January 2, 2017Chartered Institute of Marketing (MCIM) - CPD at CIM
January 1, 2009 - October 14, 2025CAM - Communication Advertising & Marketing at CAM
January 1, 2003 - December 31, 2004BTEC Advanced GNVQ in Leisure, Travel and Tourism at UK Further Education
January 1, 1995 - December 31, 1997GCSEs and A levels at St Mary’s RC Comprehensive School, Ilkley
January 1, 1993 - December 31, 1995Qualifications
BTEC Advanced GNVQ in Leisure, Travel and Tourism
January 1, 1995 - January 1, 1997MCIM - Chartered Institute of Marketing
January 1, 2009 - October 14, 2025IDM Digital Marketing Strategy
January 1, 2018 - January 1, 2018IDM Professional Certificate in Social Media
January 1, 2017 - January 1, 2017Leaders at Aviva – Leadership & Management Training
January 1, 2017 - January 1, 2017CAM (Advertising & Marketing)
January 1, 2003 - January 1, 2004BTEC Advanced GNVQ in Leisure, Travel and Tourism
January 1, 1995 - January 1, 1997GCSEs & A Levels - St Mary’s RC Comprehensive School, Ilkley
January 1, 1993 - January 1, 1995GCSEs & A Levels - Ermatingen Realschule, Switzerland
January 1, 1990 - January 1, 1993IDM Digital Marketing Strategy
January 1, 2018 - October 14, 2025IDM Professional Certificate in Social Media
January 1, 2017 - October 14, 2025Leaders at Aviva – Leadership & Management Training
January 1, 2017 - October 14, 2025Chartered Institute of Marketing (MCIM) / CIM CPD
January 1, 2009 - October 14, 2025IDM Digital Marketing Strategy
January 1, 2018 - December 31, 2018IDM Professional Certificate in Social Media
January 1, 2017 - December 31, 2017Leaders at Aviva – two day intensive leadership and management training
January 1, 2017 - January 2, 2017Chartered Institute of Marketing (MCIM) – CPD
January 1, 2009 - October 14, 2025CAM - Communication Advertising & Marketing
January 1, 2003 - December 31, 2004BTEC Advanced GNVQ in Leisure, Travel and Tourism
January 1, 1995 - December 31, 1997GCSEs and A levels
January 1, 1993 - December 31, 1995Industry Experience
Financial Services, Professional Services, Media & Entertainment, Education, Consumer Goods, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Hire a Marketing Consultant
We have the best marketing consultant experts on Twine. Hire a marketing consultant in Leeds today.