Emily Wardle

Led global paid media strategy and activation for IOC's digital campaigns, engaging millions of Olympic fans worldwide and driving growth in web and app acquisition. Partnered with agencies to deliver integrated media and creative strategies; managed campaigns end-to-end from ideation to execution and reporting. Leveraged analytics tools to translate data into actionable insights, optimizing campaign efficiency via a data-driven, test-and-learn approach. Developed audience strategies using first-party data within CDP, improving targeting precision and engagement rates. Advised senior stakeholders with strategic updates and recommendations, influencing decision-making across Organising Committees and Partners. Project-managed onboarding of new media budgeting and digital insights & reporting tools; prepared and presented budget, performance and category competitor reporting. Built and nurtured relationships with external agencies, global media partners and internal media and brand teams

Led global paid media strategy and investment for Marketing Excellence across markets; built data-driven marketing programs leveraging first-party data; partnered with agencies to deliver integrated media and creative strategies; owned end-to-end campaign activation, measurement, and performance reporting; collaborated with regional teams to optimize budgets and allocate spend for maximum impact; negotiated with media partners to secure value and opportunities for Reckitt Benckiser brands; implemented testing and optimization frameworks to drive improvements in reach, engagement, and conversions.

Led media planning and buying for key Australian clients, overseeing multi-channel campaigns across TV and digital; managed client relationships, strategy development, negotiation, activation, and performance reporting; mentored junior team members and collaborated with agency partners to deliver integrated campaigns and drive business outcomes.