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Hi, I'm Emily Wardle, a data-driven marketing professional with nine years of experience across global marketing strategy, paid media planning and digital campaign activation. With a comprehensive project management background, I bring deep knowledge of offline and digital media channels to craft high-impact campaigns and deliver measurable business outcomes. I'm seeking new opportunities in a people-first organisation to leverage my expertise in optimizing paid media performance and delivering personalized, targeted messaging to drive brand growth and customer engagement.…Hi, I'm Emily Wardle, a data-driven marketing professional with nine years of experience across global marketing strategy, paid media planning and digital campaign activation. With a comprehensive project management background, I bring deep knowledge of offline and digital media channels to craft high-impact campaigns and deliver measurable business outcomes. I'm seeking new opportunities in a people-first organisation to leverage my expertise in optimizing paid media performance and delivering personalized, targeted messaging to drive brand growth and customer engagement.

Emily Wardle

Marketing Strategist, Growth Marketer, Product Marketer, +4

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Hi, I'm Emily Wardle, a data-driven marketing professional with nine years of experience across global marketing strategy, paid media planning and digital campaign activation. With a comprehensive project management background, I bring deep knowledge of offline and digital media channels to craft high-impact campaigns and deliver measurable business outcomes. I'm seeking new opportunities in a people-first organisation to leverage my expertise in optimizing paid media performance and delivering personalized, targeted messaging to drive brand growth and customer engagement.…Hi, I'm Emily Wardle, a data-driven marketing professional with nine years of experience across global marketing strategy, paid media planning and digital campaign activation. With a comprehensive project management background, I bring deep knowledge of offline and digital media channels to craft high-impact campaigns and deliver measurable business outcomes. I'm seeking new opportunities in a people-first organisation to leverage my expertise in optimizing paid media performance and delivering personalized, targeted messaging to drive brand growth and customer engagement.

Available to hire

Hi, I’m Emily Wardle, a data-driven marketing professional with nine years of experience across global marketing strategy, paid media planning and digital campaign activation. With a comprehensive project management background, I bring deep knowledge of offline and digital media channels to craft high-impact campaigns and deliver measurable business outcomes.

I’m seeking new opportunities in a people-first organisation to leverage my expertise in optimizing paid media performance and delivering personalized, targeted messaging to drive brand growth and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Media Manager, Digital Engagement Marketing at International Olympic Committee

October 1, 2023 - October 14, 2025

Led global paid media strategy and activation for IOC's digital campaigns, engaging millions of Olympic fans worldwide and driving growth in web and app acquisition. Partnered with agencies to deliver integrated media and creative strategies; managed campaigns end-to-end from ideation to execution and reporting. Leveraged analytics tools to translate data into actionable insights, optimizing campaign efficiency via a data-driven, test-and-learn approach. Developed audience strategies using first-party data within CDP, improving targeting precision and engagement rates. Advised senior stakeholders with strategic updates and recommendations, influencing decision-making across Organising Committees and Partners. Project-managed onboarding of new media budgeting and digital insights & reporting tools; prepared and presented budget, performance and category competitor reporting. Built and nurtured relationships with external agencies, global media partners and internal media and brand teams

Global Media Manager, Data Driven Marketing, Marketing Excellence at Reckitt Benckiser

November 1, 2021 - October 14, 2025

Led global paid media strategy and investment for Marketing Excellence across markets; built data-driven marketing programs leveraging first-party data; partnered with agencies to deliver integrated media and creative strategies; owned end-to-end campaign activation, measurement, and performance reporting; collaborated with regional teams to optimize budgets and allocate spend for maximum impact; negotiated with media partners to secure value and opportunities for Reckitt Benckiser brands; implemented testing and optimization frameworks to drive improvements in reach, engagement, and conversions.

Senior Client Manager, Media Planning and Buying at Carat Australia, Dentsu (Media Agency)

March 1, 2021 - October 14, 2025

Led media planning and buying for key Australian clients, overseeing multi-channel campaigns across TV and digital; managed client relationships, strategy development, negotiation, activation, and performance reporting; mentored junior team members and collaborated with agency partners to deliver integrated campaigns and drive business outcomes.

Sales Executive at Nine Entertainment Co. Australia

February 1, 2016 - August 1, 2018

Sold advertising solutions, achieved revenue targets, and built lasting relationships with clients; collaborated with internal teams to deliver compelling campaigns.