Matt Parsons

Marketing Project Manager at Cystic Fibrosis Foundation

Oversaw and managed communications and marketing efforts for priority engagement campaigns and events for a national non-profit foundation. Developed a creative project tracker to streamline requests and establish timelines for the creative team projects.

Senior Marketing Specialist at MedStar Washington Hospital Center

Developed integrated marketing campaigns to generate referrals for new physicians; executed content strategy for the hospital’s LinkedIn page (followers increased); managing editor for the community newsletter; wrote scripts for biweekly Medical Intel radio segments; provided creative direction on videos; partnered with agencies and freelancers; developed direct mail pieces; managed blog content and social distribution; managed podcast program and hosted Facebook Live broadcasts.

Marketing Director at The Dermatology Center & Rockledge MedSpa

Led campaigns and promotions, including a 2016 poll win; managed influencer campaigns and social media; authored copy for brochures and emails; developed landing pages and SEM campaigns; updated WordPress site; planned community events and earned media; supervised marketing staff and analytics reporting.

Mid-Atlantic Territory Manager at Runa LLC

Sold and marketed company’s beverages to organic and natural food stores across the Mid-Atlantic; managed a team of brand ambassadors for in-store product demonstrations.

Community Marketing Representative at Sunsational

Educated consumers on the benefits of Sunsational, a non-dairy beverage; coordinated in-store product demonstrations.

Coordinator at The August Jackson Company

Assisted in developing creative and production elements for videos, meetings and awards shows.

Sports Reporter/Anchor at Charlottesville Newsplex

Produced and anchored sportscasts for CBS, FOX and ABC affiliates; created weekly 'Parsons’ Picks' segment; performed live reports; wrote stories for website and created video clips.

Sports Reporter/Anchor at FOX 8 / ABC 23

Produced and anchored weekend sportscasts; shot, wrote, edited and produced packages; wrote pre-game show; co-anchored 'Around the Curve'.

Anchor at ESPN Radio 1300

Wrote and anchored local sports updates, covering stories of regional and national interest.

WMDT Delmarva 47 News at WMDT Delmarva 47 News

Wrote scripts and shot video for stories airing on ABC affiliate.

Marketing Project Manager at Cystic Fibrosis Foundation

Oversaw communications and marketing for priority engagement campaigns and events for a national non-profit foundation; developed a creative project tracker to streamline requests and establish timelines for the creative team.

Senior Marketing Specialist at MedStar Washington Hospital Center

Developed integrated marketing campaigns to generate referrals for new physicians; executed content strategy for the hospital's LinkedIn page; managed community newsletter; wrote scripts for biweekly Medical Intel radio on WTOP-FM; provided creative direction on physician videos; partnered with agencies and freelancers on content creation; developed direct mail pieces and managed editorial calendar for the hospital blog; managed podcast program and editorial calendar; hosted Facebook Live broadcasts with physicians.

Marketing Director at The Dermatology Center & Rockledge MedSpa

Led campaigns to win local awards, produced monthly promotions for cosmetic services, led influencer campaigns, managed social media across platforms, wrote and edited copy for brochures and promotional materials, developed email marketing campaigns and managed databases, coordinated landing page development and SEM for promotions, planned community events, updated WordPress site, supervised marketing assistant.

Mid-Atlantic Territory Manager at Runa LLC

Sold and marketed beverages to organic and natural food stores across the Mid-Atlantic region; managed a team of brand ambassadors responsible for in-store product demonstrations.

Community Marketing Representative at Sunsational

Educated consumers on Sunsational, a non-dairy beverage made from sunflower seeds; coordinated community outreach and retailer engagement for marketing initiatives.

Coordinator at The August Jackson Company

Assisted in developing creative and production elements for videos, meetings and awards shows.

Sports Reporter/Anchor at Charlottesville Newsplex

Produced and anchored sportscasts; created Parsons’ Picks segment to promote live sports content and online engagement; performed live reports for sportscasts and UVA football pre-game shows; wrote stories for website and created video clips.

Sports Reporter/Anchor at FOX 8 / ABC 23

Produced and anchored weekend sportscasts; shot, wrote, edited and produced packages; produced and co-anchored Penn State football pre-game show; co-anchored 'Around the Curve' for the Altoona Curve.

Anchor at ESPN Radio 1300

Wrote and anchored local sports updates, covering stories of regional and national interest.