Available to hire
Hi, I’m Jasmine, a singer, vocalist, and vocal educator who loves helping people discover their voice. I blend performance, branding, and digital storytelling to engage audiences and teach vocal techniques that empower students to sing with confidence.
Beyond the stage and classroom, I lead marketing initiatives for theatre and arts education, crafting multi-channel campaigns, partnerships, and content that resonates with local communities. I’m excited to collaborate on projects that celebrate creativity, learning, and authentic storytelling.
Experience Level
Language
English
Fluent
Work Experience
Marketing Executive at Camp Asia Cognita Pte. Ltd
December 31, 2024 - October 14, 2025Achieved highest-ever customer acquisition despite market challenges by targeting new audience segments and adapting strategies to local trends. Launched Camp Asia Perks loyalty program, securing strategic partnerships to enhance retention and customer value. Managed marketing budget to maximize ROI, optimizing spend across PPC, social media, and content channels. Directed multi-channel campaigns and data analysis to drive qualified traffic, generating substantial lead growth.
Marketing Executive at Camp Asia Cognita Pte. Ltd
December 31, 2024 - October 14, 2025Achieved highest-ever customer acquisition despite market challenges by targeting new audience segments and adapting strategies to local trends. Launched Camp Asia Perks loyalty program, securing strategic partnerships to enhance retention and customer value. Managed marketing budget to maximize ROI, optimizing spend across PPC, social media, and content channels. Directed multi-channel campaigns and data analysis to drive qualified traffic, generating substantial lead growth.
Freelance Marketer
May 2, 2024 - PresentProduced engaging video content and marketing collateral, building brand visibility across Lighthouse Dance and Stage Lights. Developed partnerships with family-focused brands such as Pororo Park, driving class registrations growth. Delivered exceptional customer service to students and parents, enhancing client satisfaction and retention.
Co-Founder at Singing Phenomena LLP
April 1, 2024 - PresentCo-founded and strategically positioned Singing Phenomena to demystify vocal training and empower students to become independent, confident singers. Led branding and digital marketing to attract and retain clients.
Freelance Marketing Executive at Singtheatre Limited
August 2, 2022 - October 14, 2025Led marketing efforts for productions including Quasimodo 2022, No Regrets 2021, and Singapore’s first Theatre Fringe Festival, driving audience reach and ticket sales. Built strategic partnerships and managed promotional campaigns across multiple channels.
Freelance Marketer at La Salle College of the Arts
June 1, 2022 - October 14, 2025Developed a website and digital communications strategy for GLAM and post-pandemic digital presence across social platforms. Designed engaging marketing collateral and built a cohesive online presence across Facebook, Instagram, Twitter, and LinkedIn to engage arts and academic communities.
Marketing Executive at Lighthouse Dance Private Limited
May 2, 2022 - PresentProduced engaging video content and marketing collateral, building brand visibility across Lighthouse Dance and Stage Lights. Cultivated partnerships with family-focused brands such as Pororo Park, driving class registrations. Delivered user-centred marketing materials and client experiences to enhance enrollment growth and audience engagement.
Freelance Marketer at LightHouse Dance Private Limited
May 1, 2022 - PresentProduced engaging video content and marketing collateral, building brand visibility across LightHouse Dance and Stage Lights brands. Developed partnerships with family-focused brands like Pororo Park, driving class registration growth. Delivered exceptional customer service to students and parents, enhancing client satisfaction and retention.
Marketing Executive at Faust International Youth Theatre Private Limited / JC Experience ABP Productions
January 31, 2021 - October 14, 2025Produced and coordinated marketing for the annual children's theatre festival KidsFest! 2020, The Snowman 2019, and Shakespeare's Globe 2019. Analyzed campaign data to optimize future marketing initiatives. Managed the company’s social media presence on Facebook and Instagram.
Education
Bachelor of Science in Marketing with Minor in Communications at Singapore University of Social Sciences
January 1, 2014 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services
Experience Level
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