Available to hire
Hi, I’m Sarah Z. Doucette. I’m a senior marketing director with 15+ years of experience leading B2B and B2C marketing programs across financial services, healthcare, nonprofit, and consumer brands. I drive acquisition, retention, and revenue growth through integrated campaigns spanning digital, PR, content, social, and direct marketing, while building high-performing teams and managing multimillion-dollar budgets.
I excel in brand positioning, cross-functional collaboration, and data-driven optimization. I partner with executive leadership and clients to translate market insights into practical strategies that deliver measurable results and strong ROI for national and global brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Account Director at THD, Moore
February 1, 2025 - PresentPrimary contact for national nonprofit clients, building trust-based relationships and developing effective marketing strategies. Lead digital-first campaigns across email, paid media, social, and web to increase engagement and conversion among large national audiences. Collaborate with executive leadership to share insights and shape future strategy. Oversee high-visibility initiatives from concept to execution, ensuring alignment across internal teams and external partners. Direct integrated campaigns to optimize acquisition and retention using CRM and analytics to track ROI. Manage multimillion-dollar budgets and mentor cross-functional teams to deliver high-quality results.
Senior Account Supervisor at MMB
January 1, 2024 - October 14, 2025Managed high-value client accounts, driving growth through strategic planning and upselling. Co-managed a 5M annual budget, significantly improving ROI of advertising campaigns (up to 40%). Developed and executed account strategies aligned with client goals, contributing to ~25% revenue growth for Steward Health Care and other clients. Provided regular reporting and insights to guide strategy and support long-term growth. Analyzed performance trends, helped merge two websites increasing page visits by 198% in one month. Led website redesign for Leukemia & Lymphoma Society and guided testing plans that boosted campaign performance by ~30%. Mentored junior team members and built scalable team processes.
Account Manager at Fundamental Media
March 1, 2020 - October 14, 2025Led marketing strategies for clients including Cornell College, Chicago Booth, State Street Global Advisors, Eaton Vance, Barings. Managed media planning, buying, trafficking and reporting across digital, social, OOH, audio, and programmatic channels. Negotiated contracts and renewals, securing multi-year agreements and boosting annual revenue by 15%. Translated consumer and market data into actionable media strategies; analyzed patterns to improve ad targeting (GA data), resulting in a 15% increase in placements and a 10% boost in engagement. Led a key win on a $25MM financial client pitch. Mentored team members and built training resources.
Product Communications Manager at Natixis Global Asset Management
April 1, 2017 - October 14, 2025Directed marketing and branding initiatives for the launch of NGAM Canada, creating a new distribution channel and expanding market reach. Led B2B marketing initiatives and product launches, driving engagement and expanding distribution. Partnered with sales to identify opportunities within existing accounts, contributing to a 30% increase in engagement. Managed CRM marketing strategies for key accounts, improving retention. Analyzed RFP requirements and prepared proposals. Collaborated with leadership to establish quarterly strategy sessions improving alignment and execution of priorities.
Marketing Manager (2012) / Channel Marketing at AXA Equitable / AXA Distributors LLC
December 31, 2012 - October 14, 2025Oversaw marketing and channel marketing deliverables for all product launches, including a fastest-selling variable annuity with $1B in assets in 15 months. Coordinated product launch plans with Key Accounts and Web Strategy for marketing materials; supported a national distributor network.
Senior Marketing Associate at AXA Equitable / AXA Distributors LLC
December 31, 2012 - October 14, 2025Interfaced with key accounts and channel marketing to determine firm submissions; managed marketing materials across channels; coordinated compliance, design and product submissions; contributed to cross-sell initiatives.
Marketing Associate at AXA Equitable / AXA Distributors LLC
December 31, 2009 - October 14, 2025Designed, developed and executed marketing programs and materials to support sales efforts; co-managed campaigns to improve client retention and cross-sell rate.
Senior Account Director at THD, Moore
February 1, 2025 - PresentPrimary contact for national nonprofit clients; leads digital-first campaigns across email, paid media, social, and web to increase engagement and conversions; collaborates with executive leadership to guide strategy and share market insights; manages high-visibility initiatives from concept to execution; directs integrated campaigns to optimize acquisition and retention using CRM and analytics; oversees multimillion-dollar budgets and mentors account staff to drive collaboration and performance.
Senior Account Supervisor at MMB
January 1, 2024 - October 14, 2025Managed high-value client accounts including Gulf States Toyota, Leukemia & Lymphoma Society, Steward Medical Group, and restaurant brands; oversaw project delivery from planning to implementation; co-managed a 5M annual budget withROI improvements up to 40%; developed account strategies aligned with client goals, resulting in revenue growth for Steward Health Care; led website redesign and performance reporting; mentored junior team members.
Account Manager at Fundamental Media
March 1, 2020 - October 14, 2025Led media planning, buying, trafficking, and reporting across digital, social, OOH, audio, and streaming for multiple clients; helped secure multi-year contracts and boosted annual revenue by 15%; translated consumer and competitive data into actionable media strategies; analyzed patterns with Google Analytics to increase targeting and engagement; contributed to a $25MM financial client pitch; mentored colleagues and helped scale team capabilities.
Product Communications Manager at Natixis Global Asset Management
April 1, 2017 - October 14, 2025Directed marketing and branding initiatives for NGAM Canada; launched new distribution channels to expand market reach; led B2B marketing initiatives and product launches; partnered with sales to identify opportunities within key accounts, contributing to increased engagement; managed CRM marketing strategies to improve client retention; analyzed RFP requirements and collaborated with leadership on quarterly strategy sessions to improve alignment.
Marketing Manager (2012) / Senior Marketing Associate (2009–2012) / Marketing Associate (2008–2009) at AXA Equitable / AXA Distributors LLC
December 31, 2012 - October 14, 2025Oversaw channel marketing deliverables for all product launches, including major launches with substantial asset impact; coordinated product launch plans with Key Accounts; partnered with Web Strategy to launch targeted marketing materials repositories; interfaced with accounts and channel marketing to determine submissions; managed marketing materials across distribution channels and ensured consistency and compliance.
Senior Account Director at THD, Moore
February 1, 2025 - PresentLead national nonprofit client engagements (e.g., Multiple Sclerosis Canada, Arthritis Foundation); directed digital-first campaigns across email, paid media, social, and web to increase engagement and conversions; aligned with executive leadership on market trends; oversaw cross-functional teams; managed multimillion-dollar budgets; integrated campaigns with CRM to optimize donor acquisition and retention.
Senior Account Supervisor at MMB
January 31, 2024 - October 14, 2025Managed high-value client accounts and long-term relationships; oversaw end-to-end project delivery; co-managed a $5M annual budget; improved ROI of advertising campaigns; helped grow Steward Health Care revenue by ~25%; led website optimization and a major redesign for LLS, including IA, design (Figma), wireframes, and testing; mentored junior staff.
Account Manager at Fundamental Media
March 31, 2020 - October 14, 2025Developed multi-channel marketing strategies and leadership content; managed media planning, buying, trafficking, and reporting across digital, social, OOH, audio, and streaming; supported contract negotiations and renewals; translated market data into actionable media tactics; contributed to a $25M financial client pitch and led team training.
Product Communications Manager at Natixis Global Asset Management
April 30, 2017 - October 14, 2025Directed marketing and branding initiatives for NGAM Canada launch; led B2B marketing and product launches; partnered with sales to identify opportunities within existing accounts; managed CRM marketing strategies to improve retention; analyzed RFP requirements and coordinated cross-functional submissions; implemented mentorship for Regional Directors.
Marketing Manager (2012) at AXA Equitable / AXA Distributors LLC
December 31, 2012 - October 14, 2025Oversaw channel marketing deliverables for all product launches, including a fastest-selling variable annuity; coordinated product launch plans with Key Accounts; partnered with Web Strategy to launch a central marketing portal for wholesalers.
Senior Marketing Associate at AXA Equitable / AXA Distributors LLC
December 31, 2012 - October 14, 2025Interfaced with key accounts and channel marketing; maintained consistency of marketing materials; managed compliance, design, and product submissions.
Marketing Associate at AXA Equitable / AXA Distributors LLC
December 31, 2009 - October 14, 2025Designed and executed marketing programs to support sales efforts; contributed to retention improvements and cross-sell initiatives.
Senior Account Director at THD, Moore
February 1, 2025 - PresentPrimary contact for national nonprofit clients, building trust-based relationships and developing effective marketing strategies. Lead digital-first campaigns across email, paid media, social, and web to increase engagement and conversions among large national audiences. Collaborate with executive leadership to share insights and guide strategic direction. Oversee high-visibility initiatives from concept to delivery, ensuring alignment across internal teams, external partners, and stakeholders. Manage multimillion-dollar budgets, optimize channel allocation, and mentor account staff to drive client satisfaction.
Senior Account Supervisor at MMB
January 31, 2024 - October 14, 2025Managed high-value client accounts and drove growth through strategic planning and upselling. Directed all aspects of project delivery from planning through final implementation. Executed digital strategies in highly regulated industries, ensuring compliance while driving innovation. Co-managed a $5M annual budget, significantly improving ROI. Supported Steward Health Care initiatives, contributing to ~25% revenue growth; provided performance insights to guide strategy; led site/consolidation efforts that boosted web traffic; mentored junior staff and established team processes.
Account Manager at Fundamental Media
March 31, 2020 - October 14, 2025Led marketing strategies and cross-channel media plans aligned to client objectives. Managed media planning, buying, trafficking, and reporting across digital, social, OOH, audio, and streaming formats. Negotiated contracts and renewals, expanding revenue and securing multi-year agreements. Translated brand and market data into actionable media strategies; analyzed patterns with Google Analytics to optimize placements and engagement; played a key role in large client pitches and training initiatives.
Product Communications Manager at Natixis Global Asset Management
April 30, 2017 - October 14, 2025Directed B2B marketing and branding initiatives, including the launch of NGAM Canada to expand distribution. Partnered with sales to identify opportunities within existing accounts, increasing engagement and retention. Managed CRM approaches for key accounts and developed proposals responding to RFPs. Built strong internal partnerships and streamlined quarterly strategy sessions to align priorities.
Marketing Manager at AXA Equitable / AXA Distributors LLC
December 31, 2012 - October 14, 2025Oversaw channel marketing for product launches, including the fastest-selling variable annuity in company history; coordinated launch plans with Key Accounts; partnered with Web Strategy to launch a centralized marketer portal for materials; ensured consistency across distribution channels.
Senior Marketing Associate at AXA Equitable / AXA Distributors LLC
December 31, 2012 - October 14, 2025Interfaced with key accounts and channel marketing to determine submissions and liaised with marketing managers. Maintained consistency of marketing materials across channels and managed project submissions for compliance, design, and product launches.
Marketing Associate at AXA Equitable / AXA Distributors LLC
December 31, 2009 - October 14, 2025Designed and executed marketing programs to support sales efforts, focusing on client retention and cross-sell opportunities across distribution channels.
Senior Account Director at THD, Moore
February 1, 2025 - PresentPrimary contact for national nonprofit clients; lead digital-first campaigns across email, paid media, social, and web to increase engagement and conversion among large national audiences; collaborate with executive leadership to guide big-picture decisions and shape future strategy; direct integrated campaigns to optimize acquisition and retention; manage multimillion-dollar budgets; mentor cross-functional teams.
Senior Account Supervisor at MMB
January 1, 2024 - October 14, 2025Managed high-value client accounts and long-term relationships; led strategic planning and campaign execution; co-managed a $5M annual budget; provided performance reporting and insights to drive account growth; contributed to revenue growth and ROI improvements; mentored junior team members.
Account Manager at Fundamental Media
March 1, 2020 - October 14, 2025Developed cross-channel media strategies, led planning, buying, trafficking and reporting across digital, social, OOH, audio, and more; negotiated contracts; improved ROI and targeting; contributed to new business wins including a $25M financial client pitch; mentored team members.
Product Communications Manager at Natixis Global Asset Management
April 1, 2017 - October 14, 2025Directed marketing and branding initiatives for NGAM Canada; launched a new distribution channel; partnered with sales to identify opportunities within existing accounts; improved client engagement and retention; managed CRM marketing strategies and RFP responses.
Marketing Manager at AXA Equitable / AXA Distributors LLC
December 1, 2012 - October 14, 2025Oversaw channel marketing for product launches, including the fastest-selling variable annuity in company history; coordinated product launch plans with Key Accounts; partnered with Web Strategy to launch the Wholesaler View site; built marketing materials across channels.
Senior Marketing Associate at AXA Equitable / AXA Distributors LLC
December 31, 2012 - October 14, 2025Interfaced with key accounts and channel marketing; maintained marketing materials across distribution channels; managed compliance, design and product submissions; supported cross-team collaboration and processes.
Marketing Associate at AXA Equitable / AXA Distributors LLC
January 1, 2009 - October 14, 2025Designed, developed and executed marketing programs supporting sales efforts; enhanced client retention and cross-sell, and contributed to campaigns across multiple channels.
Education
Bachelor of Science at Syracuse University, Martin J. Whitman School of Management
January 11, 2030 - January 1, 2008Bachelor of Science at Syracuse University, Martin J. Whitman School of Management
January 11, 2030 - January 1, 2008Bachelor of Science at Syracuse University, Martin J. Whitman School of Management
January 11, 2030 - January 1, 2008Bachelor of Science at Syracuse University, Martin J. Whitman School of Management
January 11, 2030 - January 1, 2008Bachelor of Science at Syracuse University, Martin J. Whitman School of Management
January 11, 2030 - January 1, 2008Qualifications
Industry Experience
Financial Services, Healthcare, Non-Profit Organization, Professional Services, Consumer Goods, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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