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I’m a results-driven Brand Identity expert with 12+ years of experience developing cohesive brand identities while optimizing creative workflows. I’ve led graphic quality control and brand identity across global brands, supervising more than 50 designers to ensure visual consistency, increase efficiency, reduce costs, and deliver high-impact results. I combine strategic vision with empathetic leadership and creative problem-solving to deliver remarkable, consistent results for clients and teams while boosting brand awareness. I’ve provided creative direction across motion graphics, static design, landing page visuals, deck design, and scalable systems, guiding clients in real-time and ensuring consistent identities that boost satisfaction and sales.…I’m a results-driven Brand Identity expert with 12+ years of experience developing cohesive brand identities while optimizing creative workflows. I’ve led graphic quality control and brand identity across global brands, supervising more than 50 designers to ensure visual consistency, increase efficiency, reduce costs, and deliver high-impact results. I combine strategic vision with empathetic leadership and creative problem-solving to deliver remarkable, consistent results for clients and teams while boosting brand awareness. I’ve provided creative direction across motion graphics, static design, landing page visuals, deck design, and scalable systems, guiding clients in real-time and ensuring consistent identities that boost satisfaction and sales.

Karen Martinez

Brand Designer, Graphic Designer, Designer, +3

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I’m a results-driven Brand Identity expert with 12+ years of experience developing cohesive brand identities while optimizing creative workflows. I’ve led graphic quality control and brand identity across global brands, supervising more than 50 designers to ensure visual consistency, increase efficiency, reduce costs, and deliver high-impact results. I combine strategic vision with empathetic leadership and creative problem-solving to deliver remarkable, consistent results for clients and teams while boosting brand awareness. I’ve provided creative direction across motion graphics, static design, landing page visuals, deck design, and scalable systems, guiding clients in real-time and ensuring consistent identities that boost satisfaction and sales.…I’m a results-driven Brand Identity expert with 12+ years of experience developing cohesive brand identities while optimizing creative workflows. I’ve led graphic quality control and brand identity across global brands, supervising more than 50 designers to ensure visual consistency, increase efficiency, reduce costs, and deliver high-impact results. I combine strategic vision with empathetic leadership and creative problem-solving to deliver remarkable, consistent results for clients and teams while boosting brand awareness. I’ve provided creative direction across motion graphics, static design, landing page visuals, deck design, and scalable systems, guiding clients in real-time and ensuring consistent identities that boost satisfaction and sales.

Available to hire

I’m a results-driven Brand Identity expert with 12+ years of experience developing cohesive brand identities while optimizing creative workflows. I’ve led graphic quality control and brand identity across global brands, supervising more than 50 designers to ensure visual consistency, increase efficiency, reduce costs, and deliver high-impact results.

I combine strategic vision with empathetic leadership and creative problem-solving to deliver remarkable, consistent results for clients and teams while boosting brand awareness. I’ve provided creative direction across motion graphics, static design, landing page visuals, deck design, and scalable systems, guiding clients in real-time and ensuring consistent identities that boost satisfaction and sales.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Quality Specialist at Design Pickle

January 1, 2023 - Present

Responsible for graphic quality control and brand identity; supervised more than 50 designers; ensured visual consistency of global brands and optimized creative workflows to increase efficiency, reduce costs, and deliver high-impact results.

Creative Visual Designer

January 1, 2023 - October 14, 2025

Developed impactful conceptual solutions for international clients, providing creative direction across motion graphics, static graphic design, landing page visuals, brand identity design, template creations, deck design, scalable systems, and other outputs. Guided clients in real time and ensured consistent visual identities that increased satisfaction, boosted sales, and generated consistent results.

Brand Coordinator at NexusTours

December 31, 2019 - October 14, 2025

Led a NexusTours creative team on key projects for brands such as Sunwing Travel Group, Despegar, and TUI, ensuring brand identity design consistency across print and digital media while focusing on performance optimization. Oversaw compliance with identity guidelines, vendor relationships, and print production, strengthening brand integrity and delivering high-impact results aligned with business objectives. My team also helped with presentations, video production/edition and motion graphics. Managed visual content creation for marketing materials for print, digital, and motion graphics, ensuring brand consistency across channels.

Marketing & Sr Graphic Designer at NexusTours

December 31, 2017 - October 14, 2025

Led creative projects for NexusTours across travel brands; ensured brand identity design consistency across print and digital media; oversaw identity guidelines, vendor relationships, and print production; strengthened brand integrity and delivered high-impact results.

Marketing & Design Coordinator at Cuadernos Estrella

December 31, 2013 - October 14, 2025

Led the development of printed products from scratch, creating designs that remained in use for over 12 years. Supervised production and printing processes, optimized costs, drove successful campaigns, strengthened brand identity, and ensured profitability through integrated project management.

Quality Specialist at Design Pickle

January 1, 2023 - October 14, 2025

Responsible for graphic quality control and brand identity; supervised more than 50 designers to ensure visual consistency of global brands and optimized creative workflows to increase efficiency, reduce costs, and deliver high-impact results.

Creative Visual Designer at Design Pickle

January 1, 2020 - October 14, 2025

Brand Coordinator at NexusTours

January 1, 2019 - October 14, 2025

Led a creative team on key projects for brands such as Sunwing Travel Group, Despegar, and TUI, ensuring brand identity design consistency across print and digital media while focusing on performance optimization. Oversaw compliance with identity guidelines, vendor relationships, and print production, strengthening brand integrity and delivering high-impact results.

Marketing & Sr Graphic Designer at NexusTours

January 1, 2017 - October 14, 2025

Led visual content creation for marketing materials across print, digital, motion graphics, and presentations. My team supported video production/edition and motion graphics, strengthening visual identity, attracting new customers, and contributing to increased sales and brand loyalty by consolidating it across internal and external channels.

Marketing & Design Coordinator at Cuadernos Estrella

January 1, 2013 - October 14, 2025

As Marketing & Design Coordinator, led the development of printed products from scratch, supervised production and printing processes, optimized costs, drove successful campaigns, strengthened brand identity, and ensured profitability through integrated project management.