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I am Fharhanna Raffid, a Strategic Communications Leader with 14+ years guiding brand reputation, culture, and business outcomes across technology, healthcare, government, and consumer sectors. I build integrated programs that translate executive priorities into clear narratives and lead teams to deliver measurable results across internal and external communications, PR, crisis, CSR, marketing, and global engagement. I’ve led global campaigns at TikTok, steered enterprise communications at SingHealth through transformation and crisis, and advised on national crises at the Agri-Food Veterinary Authority. I’m excited to bring this approach to your organization and strengthen trust with employees, customers, and stakeholders.…I am Fharhanna Raffid, a Strategic Communications Leader with 14+ years guiding brand reputation, culture, and business outcomes across technology, healthcare, government, and consumer sectors. I build integrated programs that translate executive priorities into clear narratives and lead teams to deliver measurable results across internal and external communications, PR, crisis, CSR, marketing, and global engagement. I’ve led global campaigns at TikTok, steered enterprise communications at SingHealth through transformation and crisis, and advised on national crises at the Agri-Food Veterinary Authority. I’m excited to bring this approach to your organization and strengthen trust with employees, customers, and stakeholders.

Fharhanna Raffid

Content Creator, Brand Strategist, Marketing Strategist, +2

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I am Fharhanna Raffid, a Strategic Communications Leader with 14+ years guiding brand reputation, culture, and business outcomes across technology, healthcare, government, and consumer sectors. I build integrated programs that translate executive priorities into clear narratives and lead teams to deliver measurable results across internal and external communications, PR, crisis, CSR, marketing, and global engagement. I’ve led global campaigns at TikTok, steered enterprise communications at SingHealth through transformation and crisis, and advised on national crises at the Agri-Food Veterinary Authority. I’m excited to bring this approach to your organization and strengthen trust with employees, customers, and stakeholders.…I am Fharhanna Raffid, a Strategic Communications Leader with 14+ years guiding brand reputation, culture, and business outcomes across technology, healthcare, government, and consumer sectors. I build integrated programs that translate executive priorities into clear narratives and lead teams to deliver measurable results across internal and external communications, PR, crisis, CSR, marketing, and global engagement. I’ve led global campaigns at TikTok, steered enterprise communications at SingHealth through transformation and crisis, and advised on national crises at the Agri-Food Veterinary Authority. I’m excited to bring this approach to your organization and strengthen trust with employees, customers, and stakeholders.

Available to hire

I am Fharhanna Raffid, a Strategic Communications Leader with 14+ years guiding brand reputation, culture, and business outcomes across technology, healthcare, government, and consumer sectors. I build integrated programs that translate executive priorities into clear narratives and lead teams to deliver measurable results across internal and external communications, PR, crisis, CSR, marketing, and global engagement.

I’ve led global campaigns at TikTok, steered enterprise communications at SingHealth through transformation and crisis, and advised on national crises at the Agri-Food Veterinary Authority. I’m excited to bring this approach to your organization and strengthen trust with employees, customers, and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Fluent

Work Experience

Assistant Manager, Group Communications at Singapore Health Services (SingHealth -Duke NUS Academic Medicine Centre)

October 1, 2022 - October 15, 2025

Strategic positioning of SingHealth and 12 institutions; managed internal communications for 40,000 staff; organized Ministerial visits, conferences, and town halls; led crisis communications for cyber-attacks and COVID-19; produced multiple COVID/safer-health campaigns, digital publication revamp (+30% readership); integrated social media across platforms and contributed to intranet transformation.

Communications Manager, Ethics & Compliance Office at TikTok / ByteDance

October 1, 2022 - Present

Led strategic global and regional ethics & compliance campaigns, introducing content pillars and a tiered messaging framework; achieved ~20% YoY growth in employee engagement; embedded policy narratives with Legal/HR; blended storytelling with gamified learning to drive adoption and culture change; delivered E&C training, updated the internal Code of Conduct, and led multi-country activations earning the ByteDance Go Team Award.

Senior Associate, Strategic Marketing & Communications at Singapore Armed Forces National Service Recreation Association (SAFRA)

October 1, 2019 - October 15, 2025

Managed publicity campaigns for flagship events and CSR projects; built multi-stakeholder partnerships; planned and executed integrated ATL/BTL campaigns; exceeded targets (over 140% of annual goals); led media relations, crisis communications, and contingency planning.

Media & Customer Relations Manager at Agri-Food Veterinary Authority of Singapore (AVA) / Singapore Food Authority (SFA)

March 1, 2017 - October 15, 2025

Led national external communications on food safety, animal health and welfare; managed crises (Korban, fish deaths, Fukushima, animal smuggling); grew social presence (2k → 35k fans); co-developed the Whole-of-Government mobile app; coordinated with international agencies; drafted ministerial statements and speeches; awarded Ministerial Award for crisis response.

Public Relations and Communications Consultant at ROI Strategy

November 1, 2012 - October 15, 2025

Managed integrated communications for B2B and B2C clients; defined KPIs, budgets, and milestones; built media/influencer partnerships; led content development and event management; conducted market research to support pitches.

Immigration Specialist at Immigration & Checkpoints Authority (ICA)

July 1, 2011 - October 15, 2025

Advised on immigration policy and operations; supported senior officials; recognized with Commissioner's Testimonial for Operational Efficiency (2009).

Laboratory Technician at KK Women’s & Children Hospital

September 1, 2005 - October 15, 2025

Biomedical laboratory technician supporting clinical diagnostics.

Junior Medical Technologist at DoctorsLab Diagnostic

March 1, 2005 - October 15, 2025

Medical laboratory technologist role supporting diagnostics.