Available to hire
I’m a dynamic and strategic digital marketing professional with 7+ years of experience in multi-brand digital performance and SEO strategy. I’ve led high-performance teams, optimized content through AI and analytics, and improved organic and paid media performance across national and local campaigns.\n\nI love leveraging data to drive measurable growth in website performance, lead generation, and client success. I’m passionate about building nimble strategies, collaborating with cross-functional teams, and delivering results for franchise brands.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Manager at Buzz Franchise Brands
February 1, 2022 - PresentOverseeing SEO strategy at national and local levels for four national franchise brands; monitor keyword rankings and organic performance across national and local campaigns; lead SEO team.
Digital Marketing Specialist at Buzz Franchise Brands
February 1, 2022 - October 15, 2025Managed website content and SEO efforts for multiple home services franchise brands. Created franchise development and consumer-facing digital strategies including blog writing and on-page optimization. Collaborated cross-functionally with brand teams to launch new websites and improve user experience. Oversaw digital campaign tracking and reporting across SEO, paid search, and social platforms.
Media Manager at BCF
February 1, 2018 - October 15, 2025Managed digital ad trafficking and campaign reporting across clients focused in travel and tourism. Acted as liaison between internal teams and clients to ensure timely execution and performance tracking.
SEO Manager at Buzz Franchise Brands
February 1, 2022 - PresentOversee SEO strategy at national and local levels for four national franchise brands; monitor keyword rankings and organic performance; create comprehensive digital performance reports; communicate insights to franchise owners; manage SEO team and AI-assisted content framework.
Digital Marketing Specialist at Buzz Franchise Brands
February 1, 2022 - October 15, 2025Managed website content and SEO efforts for multiple home services franchise brands; developed digital strategies for franchise development and consumer-facing channels including blog writing and on-page optimization; collaborated with brand teams to launch new websites and improve UX; tracked and reported on SEO, paid search, and social campaigns.
Media Manager at BCF
February 1, 2018 - October 15, 2025Managed digital ad traffic and campaign reporting across travel and tourism clients; liaised between internal teams and clients to ensure timely execution and performance tracking.
Digital Marketing Manager at Buzz Franchise Brands
February 1, 2022 - PresentManage SEO team, oversee SEO strategy at both the national and local level for four national franchise brands. Monitor keyword rankings and organic performance across both national and local campaigns. Create comprehensive digital performance reports and effectively communicate insights and data with franchise owners, demonstrating strong client-facing skills. Support SEO team in building and maintaining websites for 250 unique locations. Leverage AI-powered approach for content framework and creation, including blog and local SEO page content.
Digital Marketing Specialist at Buzz Franchise Brands
February 1, 2022 - October 15, 2025Managed website content and SEO efforts for multiple home service franchise brands. Created franchise development and consumer-facing digital strategies including blog writing and on-page optimization. Collaborated cross-functionally with brand teams to launch new websites and improve user experience. Oversaw digital campaign tracking and reporting across SEO, paid search, and social platforms.
Media Manager at BCF
February 1, 2018 - October 15, 2025Managed digital ad traffic and campaign reporting across clients focused in travel and tourism. Acted as liaison between internal teams and clients to ensure timely execution and performance tracking.
Education
B.A. at James Madison University
January 11, 2030 - October 15, 2025B.A. in Corporate Communication at James Madison University
January 11, 2030 - October 15, 2025B.A. in Corporate Communications at James Madison University
January 11, 2030 - October 15, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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