Architecting data-driven paid media strategies to scale qualified leads; optimizing direct bookings and OTA/Metasearch performance; leading cross-functional teams; improving conversion funnels and CRM automation; optimizing geo-targeting and lookalike audiences to maximise ROI across local and international markets.

Performance Manager at Brio Digital Agency

March 1, 2024 - October 15, 2025

Provided strategic leadership to a cross-functional digital marketing team; developed and executed full-funnel digital strategies across Meta, Google, and TikTok; oversaw content promotion and e-commerce optimization; led client growth and performance improvements.

Digital Marketing Manager at Juicebox Indonesia Agency

December 31, 2021 - October 15, 2025

Drove client growth through Google Ads, SEO, and multi-channel campaigns; led lead generation and ROAS optimization; managed content and e-commerce initiatives for real estate clients.

Digital Marketing Manager at Juicebox Indonesia Agency

December 31, 2016 - October 15, 2025

Oversaw digital marketing strategy focusing on content promotion and marketing automation; implemented full-funnel campaigns for property buyers; collaborated with creative and analytics teams to deliver high-impact assets.