Available to hire
I’m a UI Designer with a passion for all design, bringing a fresh perspective to every project I work on. I love ideating on new concepts and pushing the boundaries of what’s possible in the digital space. Paragraph 2: I pride myself on balancing form and function to create beautiful designs that meet user needs and exceed expectations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Romanian, Moldavian, Moldovan
Fluent
Spanish; Castilian
Intermediate
Work Experience
Design System Lead at Entain
September 1, 2025 - October 15, 2025Responsible for driving the strategy, development, and adoption of a global, multi-brand, multi-platform Design System called 'Dice'. Defined long-term vision and roadmap, and led design alignment across teams to ensure consistency in UI/UX patterns, interaction logic, and accessibility. Delivered a cross-platform UI Kit, token architecture, documentation and tooling; developed internal Figma Plugins to enforce brand consistency. Introduced automation workflows and governance models to reduce overhead and improve collaboration between design and engineering.
UI Designer - Design System at RSA
February 28, 2023 - October 15, 2025Created and maintained comprehensive design systems used across multiple products and platforms (Tesco, John Lewis, M&S). Developed design guidelines and documentation to ensure consistency in typography, color, iconography, and tokens. Produced design assets and templates for product teams. Conducted design reviews and audits to ensure designs aligned with the design system and met user needs and business goals. Collaborated with product managers, developers, and other designers to gather requirements and ensure design system relevance.
UI Designer - Design System at RSA
February 1, 2023 - October 15, 2025Created and maintained comprehensive design systems used across multiple products and platforms (Tesco, John Lewis, M&S). Developed guidelines and documentation to ensure consistency in typography, color, iconography and tokens. Produced design assets and templates for product teams. Conducted design reviews and audits; collaborated with product managers, developers, and other designers to gather requirements and ensure that the design system met needs.
UI Designer - Mobile App at Publicis Sapient
October 31, 2020 - October 15, 2025Designed UI for a Middle Eastern banking app with a conversational approach; conducted user research and usability testing; collaborated with developers and product managers to ensure accurate implementation.
UI Designer - Mobile App at Publicis Sapient
October 1, 2020 - October 15, 2025Designed the UI for a Middle Eastern banking app with a conversational approach; drew inspiration from fintech apps to create a sleek, intuitive experience. Conducted user research and usability testing; collaborated with developers and product managers to ensure accurate implementation.
UI Designer - Design System at Hugo&Cat / Thames Water
March 31, 2020 - October 15, 2025Led the design of Thames Water design system from scratch; performed usability research and requirements gathering; produced design guidelines, assets, and documentation; collaborated with developers for accurate implementation.
UI Designer - Design System at Thames Water / Hugo&Cat
March 1, 2020 - October 15, 2025Led design of a design system from scratch, aligned with brand guidelines. Conducted usability research and gathered requirements to create a user-centric system. Produced guidelines, documentation, and assets for internal teams; partnered with developers to ensure accurate implementation and ongoing maintenance.
UI Designer - Financial Web Platform at Quorso
January 31, 2020 - October 15, 2025Developed and maintained a comprehensive library of UI assets for cross-platform design; conducted user journey testing to optimize mobile app UX; designed illustrations, iconography, and animations; collaborated with developers to integrate UI components into a React library.
UI Designer - Financial Web Platform at Quorso
January 1, 2020 - October 15, 2025Developed and maintained a comprehensive library of UI assets in Figma, ensuring cross-platform design consistency and proper behavior. Conducted user journey testing to optimize mobile app UX. Created illustrations, iconography and animations; collaborated with developers to integrate UI components into a React library.
UI Designer - Design System at Nexford University
January 31, 2019 - October 15, 2025Led and managed UI components for Nexford University’s web and mobile platforms; translated requirements into UI design solutions; collaborated with stakeholders and the development team; gathered user feedback and testing data to refine usability.
UI Designer - Design System at Nexford University
January 1, 2019 - October 15, 2025Led and managed key UI projects for Nexford University’s web and mobile platforms, ensuring design components were implemented accurately and efficiently. Collaborated with stakeholders and the Dev team to understand requirements and translate them into effective UI design solutions. Worked with market and analytics teams to gather user feedback and testing data to refine usability.
UI Designer - Design System at Ocean Barefoot
October 31, 2018 - October 15, 2025Developed UI designs for multiple clients and projects; created wireframes, prototypes, and final assets; collaborated with UX teams and stakeholders to ensure consistency.
UI Designer - Design System at Ocean Barefoot
October 1, 2018 - October 15, 2025Developed UI designs for multiple clients; created wireframes, prototypes, and final designs; collaborated with UX and stakeholders to ensure alignment with project goals; maintained design standards across touchpoints.
UI Designer - Chanel Mobile app at Farfetch
September 30, 2018 - October 15, 2025Led the design process for the Chanel mobile app, including usability research, wireframes, and high-fidelity prototypes in Figma; built a cohesive design system aligned with Chanel brand; collaborated with clients and development teams.
UI Designer - Chanel Mobile app at Farfetch
September 1, 2018 - October 15, 2025Led design for Chanel mobile app from concept to final UI; built a cohesive design system aligned with Chanel’s brand identity; conducted usability research and iterative testing with stakeholders.
UI Designer - IOS/Android Mobile App at Streetbees
May 31, 2018 - October 15, 2025Designed the user interface for Streetbees mobile app; conducted a UI audit, created a Sketch library, prototyped components, and produced animations using After Effects (Lottie). Performed user testing on designed components.
UI Designer - IOS/Android Mobile App at Streetbees
May 1, 2018 - October 15, 2025Designed the mobile app UI; conducted UI audits, built a component library, prototyped interactions, and contributed to code integration with React. Used After Effects for animations (Lottie) and conducted user testing on designed components.
UI Designer - Credit Cards Team at uSwitch / Zoopla
February 28, 2018 - October 15, 2025Designed the UI for the credit cards vertical; conducted user research; created wireframes and prototypes using Sketch; collaborated with developers and product managers to ensure proper implementation.
UI Designer - Credit Cards Team at uSwitch / Zoopla
February 1, 2018 - October 15, 2025Designed UI for credit cards vertical, ensuring brand consistency and UX best practices. Conducted user research, created wireframes, prototypes, and high-fidelity designs; collaborated with developers and product managers to ensure accurate implementation.
Senior Creative Technologist at Experian
June 30, 2016 - October 15, 2025Developed innovative design/tech solutions to complex challenges; collaborated with cross-functional teams to identify and implement technologies to improve user experience and drive business growth.
Senior Creative Technologist at Experian
June 1, 2016 - October 15, 2025Developed innovative design and technical solutions; collaborated with cross-functional teams to identify and implement new technologies and tools to improve user experience and drive growth.
UI Designer - Iconography at Schlumberger
May 31, 2015 - October 15, 2025Designed and created 32px and 16px pixel-perfect icons for Petrel E&P Software Platform; worked with cross-functional teams to ensure accurate implementation and usability.
UI Designer - Iconography at Schlumberger
May 1, 2015 - October 15, 2025Designed and created pixel-perfect icons (32px and 16px) for Petrel E&P Software Platform; collaborated with cross-functional teams to ensure accurate implementation and usability.
UI Designer - Iconography at Evitavonni Limited
July 31, 2012 - October 15, 2025Designed 32px and 16px pixel-perfect icons for Petrel E&P Software Platform; collaborated with stakeholders and development teams to ensure iconography met brand and usability standards.
Senior Digital Designer at Bright Light Media
September 30, 2011 - October 15, 2025Led the design and development of Evitavonni’s web platform; delivered fully responsive UI; leveraged PHP/MySQL to implement dynamic pages; collaborated with cross-functional teams.
Senior Digital Designer at Bright Light Media
September 1, 2011 - October 15, 2025Led the design and development of Evitavonni’s web platform; built responsive UI across devices; collaborated with developers to implement UI assets.
UI Designer at Bathmate
January 31, 2011 - October 15, 2025Contributed UI design work for Bathmate projects, delivering wireframes, prototypes, and final designs; collaborated with UX and development teams.
UI Designer at Bathmate
January 1, 2011 - October 15, 2025Designed and developed visually compelling e-commerce websites to drive sales and engagement; collaborated with cross-functional teams to deliver UI assets and ensure brand consistency.
Digital Designer at Agency Twenty Advertising
May 31, 2010 - October 15, 2025Created digital assets and UI for campaigns; collaborated with clients and design teams to deliver engaging and effective digital designs.
Digital Designer at Agency Twenty Advertising
May 1, 2010 - October 15, 2025Created digital assets and UI for campaigns; collaborated with clients and design teams to deliver intuitive and engaging interfaces across channels.
Digital Designer at Agency Elcadia Design Agency
January 31, 2008 - October 15, 2025Developed and maintained brand identities and digital assets; designed UI components and visuals across channels; partnered with developers and project teams to ensure timely delivery.
Education
Bachelor’s Degree in Computer Science at University AI CUZA, Iasi Romania
January 1, 2000 - January 1, 2004Bachelor’s Degree in Graphic Design at University George Enescu, Iasi Romania
January 1, 2005 - January 1, 2009Bachelor’s Degree in Computer Science at University AI CUZA
January 1, 2000 - January 1, 2004Bachelor’s Degree in Graphic Design at University George Enescu
January 1, 2005 - January 1, 2009Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a UI Designer
We have the best ui designer experts on Twine. Hire a ui designer in London today.