Hi, I'm Irina Ene, a digital marketing manager with 6+ years of experience driving growth across EMEA markets. I specialize in building integrated campaigns that blend paid and organic channels, align with sales and product goals, and deliver measurable results. I love turning data into compelling stories that engage customers and strengthen brand presence. In my recent role at Thomson Reuters Foundation, I led global brand and performance marketing campaigns across paid and owned channels, translating customer insights into actionable briefs, coordinating with agency partners, and ensuring on-time delivery of creative assets. I enjoy collaborating with cross-functional teams to scale marketing playbooks and drive meaningful impact.

Irina Ene

Hi, I'm Irina Ene, a digital marketing manager with 6+ years of experience driving growth across EMEA markets. I specialize in building integrated campaigns that blend paid and organic channels, align with sales and product goals, and deliver measurable results. I love turning data into compelling stories that engage customers and strengthen brand presence. In my recent role at Thomson Reuters Foundation, I led global brand and performance marketing campaigns across paid and owned channels, translating customer insights into actionable briefs, coordinating with agency partners, and ensuring on-time delivery of creative assets. I enjoy collaborating with cross-functional teams to scale marketing playbooks and drive meaningful impact.

Available to hire

Hi, I’m Irina Ene, a digital marketing manager with 6+ years of experience driving growth across EMEA markets. I specialize in building integrated campaigns that blend paid and organic channels, align with sales and product goals, and deliver measurable results. I love turning data into compelling stories that engage customers and strengthen brand presence.

In my recent role at Thomson Reuters Foundation, I led global brand and performance marketing campaigns across paid and owned channels, translating customer insights into actionable briefs, coordinating with agency partners, and ensuring on-time delivery of creative assets. I enjoy collaborating with cross-functional teams to scale marketing playbooks and drive meaningful impact.

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Language

Romanian, Moldavian, Moldovan
Fluent
Dutch
Beginner
English
Fluent

Work Experience

Digital Marketing Manager at Sinca Agency
October 1, 2020 - October 15, 2025
Developed and implemented multi-channel campaigns across paid and organic social for B2B and B2C clients; wrote and segmented email campaigns; tracked and analyzed marketing data; presented recommendations based on metrics and KPIs; collaborated with cross-functional teams to deliver measurable results.
Digital Marketing Manager at Caliber Global
August 1, 2022 - October 15, 2025
Developed and implemented the digital marketing strategy for a B2B SaaS company. Created paid and organic campaigns across Google Ads, Search Ads, LinkedIn, Email, and Website. Created content for promotional materials (presentations, infographics, brochures, product demos, web pages). Tracked and presented marketing data to leadership, with recommendations for future campaigns and improvements. Supported international C-Suite in business development activities.
Digital Marketing Manager at Thomson Reuters Foundation
September 1, 2022 - Present
Created and implemented the marketing strategy across the foundation. Planned, executed and optimized digital marketing campaigns across multiple social paid channels (LinkedIn Ads, Meta Ads, TikTok Ads, Spotify Ads, etc.) and SEA channels. Tested audiences, creatives, messaging and bidding strategies. Fully responsible for managing the marketing budgets, including Google Ads Grants, across the organization with a clear ROI focus. Collaborated with teams and SLT members, providing regular presentations on marketing data and actionable recommendations.
Campaign Manager at SinCa Agency
October 1, 2019 - October 1, 2020
Developed and managed multi-channel digital campaigns across paid and organic platforms; aligned messaging with client goals; collaborated with external creative and advertising suppliers to deliver high-performing campaigns; reported metrics and insights to agency leadership.
Marketing Specialist at Caliber.Global
November 1, 2020 - August 1, 2022
Owned digital marketing strategy and growth initiatives for international market expansion; managed both in-person and digital programs to build brand awareness and customer engagement; collaborated with external agencies and vendors to ensure consistent brand creative delivery and KPIs.

Education

MA Digital Media (Distinction) at University of Leeds
January 1, 2017 - January 1, 2019
BA Communications & Media Studies (Merit) at University of Leeds
January 1, 2012 - January 1, 2015
BA - Digital Media (Distinction) at University of Leeds
January 1, 2017 - January 1, 2019
at University of Leeds
January 1, 2012 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Non-Profit Organization