Led complex SEO projects for Canadian and American e-commerce brands across military, outdoor apparel, automotive, and electronics industries; each generating $200k-$2m annually through organic search. Led development teams to execute strategic website expansions to improve organic rankings for key words with commercial and transactional search intent to increase revenue generated from organic Google search. Created and presented research, site expansion strategies, competitive analyses, and growth forecasts that secured client buy-in. Communicated daily with clients via email and presented monthly reports from GA4, GSC, and Looker Studio to review KPIs such as engagement, revenue, YoY and MoM, resulting in a 100% client retention rate. Conducted regular on-page, off-page, and technical website audits using SEMrush, Screaming Frog, and Google Search Console, translating into actionable dev tickets to improve crawlability, Core Web Vitals, rankings, and CTR.

SEO & Google Ads Specialist at Self-Employed

September 1, 2024 - October 15, 2025

Created long-term SEO campaigns for clients in beauty, physical therapy, wellness centers, and property maintenance industries, each generating $200k-$2m annually through organic search. Optimized and created new WordPress websites from scratch using Elementor and Divi, prioritizing user experience and leading to higher conversion rates and lower bounce rates. Expanded business visibility beyond brand name by ranking for commercial and transactional keywords, resulting in more calls, store visits, and online bookings. Conducted keyword research, built landing pages linked to email databases, and ran Google Search ads for automated lead collection and customer acquisition journeys. Used SEM to target commercial and transactional keywords and implemented negative keywords, keyword match types, location targeting, and conversion tracking to generate leads, achieving an average 11.26% conversion rate with a $500/month budget.

Media Coordinator at Major Tom

October 1, 2022 - October 15, 2025

Conducted market research before each campaign to identify high-impact channels, ensuring the most efficient use of ad spend and the highest ROI for clients. Managed an average of $10,000 monthly media spend across Meta, Twitter, LinkedIn, YouTube, Microsoft Advertising, Google Display, and Google Search. Created and targeted social media audiences based on proximity, behaviors, interests, and demographics while ensuring conversion tracking and UTM parameters to monitor campaign performance. Produced and presented detailed performance reports with recommendations to stakeholders, contributing to award-winning campaigns and high client retention.