I'm a Creative Excellence Manager who bridges data and creativity to craft campaigns that truly engage audiences. I lead global UGC initiatives and translate performance insights into actionable creative concepts that lift engagement and brand resonance. I’m passionate about storytelling, trend-driven content, and maximizing campaign impact across Meta, TikTok, Google UAC, and LinkedIn. I enjoy collaborating with cross-functional teams to balance creative experimentation with brand consistency, and I love turning data into creative ideas that spark real results.…

MERVE VARLI

I'm a Creative Excellence Manager who bridges data and creativity to craft campaigns that truly engage audiences. I lead global UGC initiatives and translate performance insights into actionable creative concepts that lift engagement and brand resonance. I’m passionate about storytelling, trend-driven content, and maximizing campaign impact across Meta, TikTok, Google UAC, and LinkedIn. I enjoy collaborating with cross-functional teams to balance creative experimentation with brand consistency, and I love turning data into creative ideas that spark real results.…

Available to hire

I’m a Creative Excellence Manager who bridges data and creativity to craft campaigns that truly engage audiences. I lead global UGC initiatives and translate performance insights into actionable creative concepts that lift engagement and brand resonance.

I’m passionate about storytelling, trend-driven content, and maximizing campaign impact across Meta, TikTok, Google UAC, and LinkedIn. I enjoy collaborating with cross-functional teams to balance creative experimentation with brand consistency, and I love turning data into creative ideas that spark real results.

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Language

English
Advanced
Turkish
Fluent

Work Experience

Creative Excellence Manager at Epidexios Solutions
August 1, 2025 - October 15, 2025
Led global creative initiatives by turning performance insights into actionable creative plans, improving campaign engagement. Centralized creative reporting to align UGC production and social campaigns with strategic goals. Guided creative teams in producing content that balances engagement and brand consistency, informed by performance insights.
Creative Excellence Specialist at Codeway
March 1, 2024 - October 15, 2025
Managed end-to-end UGC production for AI-powered consumer apps (Retake, CleanUp, VoiceAI). Translated performance insights into actionable creative concepts for Meta, TikTok, and Google UAC campaigns. Interpreted performance briefs to develop creative concepts, scripts, hooks, and voiceovers tailored to target audiences. Collaborated with creative and analytics teams to optimize content performance, significantly increasing engagement rates.

Education

M.Sc. in Data Science at WSB University - Dąbrowa Górnicza
January 1, 2023 - January 1, 2025
B.Sc. in Mathematics at Yildiz Technical University - Istanbul
January 1, 2014 - January 1, 2020

Qualifications

Google Ads Certifications
January 11, 2030 - October 15, 2025
IE University - Brand Identity and Strategy
January 11, 2030 - October 15, 2025
Google Foundations of Digital Marketing and E-commerce
January 11, 2030 - October 15, 2025
Macquarie University - Storytelling and influencing: Communicate with impact
January 11, 2030 - October 15, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    uniE621 Social Media Management
    I create, plan, and manage content across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube to increase brand visibility, engage the audience, and drive meaningful results.…