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Hi, I'm Rakibul Hasan, a data-driven Digital Marketing Strategist based in Warren, MI. I specialize in data analytics, KPI tracking, and campaign optimization, with a comprehensive grasp of marketing principles and the ability to spot hidden opportunities across channels.\n\nAs a proactive leader, I mentor marketing colleagues to maximize the impact of our initiatives. I’ve led teams, built dashboards (Looker Studio, Tableau, Datorama, Power BI), integrated ETL data flows, and translated complex analytics into clear business storytelling that drives growth.…Hi, I'm Rakibul Hasan, a data-driven Digital Marketing Strategist based in Warren, MI. I specialize in data analytics, KPI tracking, and campaign optimization, with a comprehensive grasp of marketing principles and the ability to spot hidden opportunities across channels.\n\nAs a proactive leader, I mentor marketing colleagues to maximize the impact of our initiatives. I’ve led teams, built dashboards (Looker Studio, Tableau, Datorama, Power BI), integrated ETL data flows, and translated complex analytics into clear business storytelling that drives growth.

Rakibul Hasan

Marketing Strategist, Marketing Analyst, Marketer, +2

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Hi, I'm Rakibul Hasan, a data-driven Digital Marketing Strategist based in Warren, MI. I specialize in data analytics, KPI tracking, and campaign optimization, with a comprehensive grasp of marketing principles and the ability to spot hidden opportunities across channels.\n\nAs a proactive leader, I mentor marketing colleagues to maximize the impact of our initiatives. I’ve led teams, built dashboards (Looker Studio, Tableau, Datorama, Power BI), integrated ETL data flows, and translated complex analytics into clear business storytelling that drives growth.…Hi, I'm Rakibul Hasan, a data-driven Digital Marketing Strategist based in Warren, MI. I specialize in data analytics, KPI tracking, and campaign optimization, with a comprehensive grasp of marketing principles and the ability to spot hidden opportunities across channels.\n\nAs a proactive leader, I mentor marketing colleagues to maximize the impact of our initiatives. I’ve led teams, built dashboards (Looker Studio, Tableau, Datorama, Power BI), integrated ETL data flows, and translated complex analytics into clear business storytelling that drives growth.

Available to hire

Hi, I’m Rakibul Hasan, a data-driven Digital Marketing Strategist based in Warren, MI. I specialize in data analytics, KPI tracking, and campaign optimization, with a comprehensive grasp of marketing principles and the ability to spot hidden opportunities across channels.\n\nAs a proactive leader, I mentor marketing colleagues to maximize the impact of our initiatives. I’ve led teams, built dashboards (Looker Studio, Tableau, Datorama, Power BI), integrated ETL data flows, and translated complex analytics into clear business storytelling that drives growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Lead at Yamaha

December 1, 2022 - October 15, 2025

Led a team of 5 marketing professionals, aligned campaign objectives and budgets, improved brand awareness by 37% and sales by 25%; optimized media mix across TV, Google and Facebook, reducing media buying costs by 28%. Implemented tracking codes and ETL data flows, built KPI dashboards, and communicated insights to non-technical stakeholders. Supported cross-functional analytical needs and provided real-time market analysis that boosted gross sales by 18%.

Marketing Analyst at Unilever Bangladesh

December 1, 2020 - October 15, 2025

Managed a $0.5 million digital marketing budget across 13 portfolios; forecasted product supply/demand and reduced slow-moving inventory by 30%. Conducted competitive analyses to inform strategy and improved market penetration with 17% sales growth. Launched Digital Product Table to enhance regional sales training and collaboration.

Intern (Sales & Marketing) at Nestlé Bangladesh

December 1, 2019 - October 15, 2025

Assisted in developing and executing digital marketing campaigns, achieving a 30% increase in online engagement; supported competitive analysis and coordinated with external agencies to ensure timely delivery of marketing material.