Available to hire
I am a strategic and results-driven Senior Marketing Manager with a track record of delivering high-impact digital and offline campaigns across B2C and B2B markets. I specialize in SEO, PPC, and email marketing, and I thrive on turning data into action to drive patient referrals, revenue growth, and brand visibility.
I excel at shaping end-to-end marketing strategies, owning budgets, and collaborating across functions to align messaging and creative. I lead teams, engage stakeholders, and continuously optimize performance to achieve ambitious business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Marketing Manager at Ieso Digital Health UK Ltd
June 1, 2023 - PresentLead all B2C marketing initiatives, contributing to year-over-year growth in patient referrals and revenue. Own full-spectrum marketing strategy — digital and offline — from concept to execution, including budget management and ROI optimization. Drive paid media success across Google Ads, Microsoft Advertising, and social platforms, reducing CPA by 11% YoY through advanced targeting and bid strategies. Spearhead enterprise-level SEO: technical audits, site architecture, mobile optimization, keyword strategy, backlinking, and content performance. Oversee UX and accessibility improvements, leading landing page development and A/B testing; utilize GA4, Google Search Console, and Looker Studio for actionable insights. Collaborate with design lead to ensure cohesive B2C and B2B marketing assets across digital and print. Support commercial team on contract-specific marketing to drive revenue. Manage email campaigns via Pardot, HubSpot, and Mailchimp — covering nurture flows, re-engagem
Senior Marketing Manager at Cmed Technology CRO
June 1, 2023 - October 15, 2025Delivered integrated marketing campaigns across digital and offline channels to boost brand awareness and lead generation. Led SEO and PPC efforts to enhance visibility and attract qualified traffic. Directed email marketing strategy and CRM segmentation to nurture leads and support sales pipeline. Partnered with sales, product, and creative teams to align messaging and campaign execution. Analyzed campaign performance and presented insights to senior leadership.
Marketing & Communications Manager at NHS – North Midlands Partnership Trust
January 1, 2022 - October 15, 2025Executed paid search and social media campaigns aligned with NHS strategic goals. Managed offline events, internal communications, and Trust-wide initiatives. Supported website content updates and SEO enhancements. Directed email newsletters and automated workflows. Oversaw external suppliers and managed marketing budget.
Digital Marketing Manager at PDT Global
January 1, 2021 - October 15, 2025Led digital marketing strategy and execution across global diversity and inclusion programs. Managed SEO, paid media, and content marketing to support client acquisition and brand positioning. Collaborated with sales and product teams to align messaging and drive engagement.
Senior Marketing Manager at Ieso Digital Health UK Ltd
June 1, 2023 - PresentLead all B2C marketing initiatives, contributing to year-over-year growth in patient referrals and revenue. Own full-spectrum marketing strategy—digital and offline—through concept to execution, including budget management and ROI optimization. Drive paid media success across Google Ads and social platforms, reducing CPA by 11% YoY through advanced targeting and bid strategies. Spearhead enterprise-level SEO: technical audits, site architecture, mobile optimization, keyword strategy, backlinking, and content performance. Oversee UX and accessibility improvements, landing page development and A/B testing; utilize GA4, Google Search Console, and Looker Studio for actionable insights. Collaborate with design to ensure cohesive B2C and B2B marketing assets across digital and print. Support commercial team on contract-specific marketing to drive revenue. Manage email campaigns via Pardot, HubSpot, and Mailchimp.
Senior Marketing Manager at Cmed Technology CRO
June 30, 2023 - October 15, 2025Delivered integrated marketing campaigns across digital and offline channels to boost brand awareness and lead generation. Led SEO and PPC efforts to enhance visibility and attract qualified traffic. Directed email marketing strategy and CRM segmentation to nurture leads and support sales pipeline. Partnered with sales, product, and creative teams to align messaging and campaign execution. Analyzed campaign performance and presented insights to senior leadership.
Marketing & Communications Manager at NHS – North Midlands Partnership Trust
January 1, 2022 - October 15, 2025Executed paid search and social media campaigns aligned with NHS strategic goals. Managed offline events, internal communications, and Trust-wide initiatives. Supported website content updates and SEO enhancements. Directed email newsletters and automated workflows. Oversaw external suppliers and managed marketing budget.
Digital Marketing Manager at PDT Global
January 1, 2021 - October 15, 2025Led digital marketing strategy and execution across global diversity and inclusion programs. Managed SEO, paid media, and content marketing to support client acquisition and brand positioning. Collaborated with sales and product teams to align messaging and drive engagement.
Senior Marketing Manager at Ieso Digital Health UK Ltd
June 1, 2023 - PresentLead all B2C marketing initiatives, contributing to year-over-year growth in patient referrals and revenue. Own full-spectrum marketing strategy — digital and offline — from concept to execution, including budget management and ROI optimization. Drive paid media success across Google Ads, Microsoft Advertising, and social platforms, reducing CPA by 11% YoY through advanced targeting and bid strategies. Spearhead enterprise-level SEO: technical audits, site architecture, mobile optimization, keyword strategy, backlinking, and content performance. Oversee UX and accessibility improvements, leading landing page development and A/B testing; utilize GA4, Google Search Console, and Looker Studio for actionable insights. Collaborate with design lead to ensure cohesive B2C and B2B marketing assets across digital and print. Support commercial team on contract-specific marketing to drive revenue. Manage email campaigns via Pardot, HubSpot, and Mailchimp — covering nurture flows, re-engagem
Senior Marketing Manager at Cmed Technology CRO
June 1, 2023 - October 15, 2025Delivered integrated marketing campaigns across digital and offline channels to boost brand awareness and lead generation. Led SEO and PPC efforts to enhance visibility and attract qualified traffic. Directed email marketing strategy and CRM segmentation to nurture leads and support sales pipeline. Partnered with sales, product, and creative teams to align messaging and campaign execution. Analyzed campaign performance and presented insights to senior leadership.
Marketing & Communications Manager at NHS – North Midlands Partnership Trust
January 1, 2022 - October 15, 2025Executed paid search and social media campaigns aligned with NHS strategic goals. Managed offline events, internal communications, and Trust-wide initiatives. Supported website content updates and SEO enhancements. Directed email newsletters and automated workflows. Oversaw external suppliers and managed the marketing budget.
Digital Marketing Manager at PDT Global
January 1, 2021 - October 15, 2025Led digital marketing strategy and execution across global diversity and inclusion programs. Managed SEO, paid media, and content marketing to support client acquisition and brand positioning. Collaborated with sales and product teams to align messaging and drive engagement.
Education
BA (Hons) Design with Technology at Manchester Metropolitan University
January 1, 1998 - January 1, 2002Diploma in Digital Marketing at CIM
January 11, 2030 - January 1, 2018CIM Diploma in Professional Digital Marketing at CIM
January 1, 2018 - October 15, 2025BA (Hons) Design with Technology at Manchester Metropolitan University
January 1, 1998 - January 1, 2002Diploma in Digital Marketing at CIM
January 11, 2030 - January 1, 2018CIM Diploma in Professional Digital Marketing at CIM
January 1, 2018 - October 15, 2025BA (Hons) Design with Technology at Manchester Metropolitan University
January 1, 1998 - January 1, 2002CIM Diploma in Professional Digital Marketing at Chartered Institute of Marketing
January 1, 2018 - October 15, 2025Qualifications
Diploma in Digital Marketing
January 11, 2030 - January 1, 2018CIM Diploma in Professional Digital Marketing
January 1, 2018 - October 15, 2025CIM Diploma in Professional Digital Marketing
January 1, 2018 - October 15, 2025Diploma in Digital Marketing
January 11, 2030 - January 1, 2018Diploma in Digital Marketing
January 1, 2018 - January 1, 2018Diploma in Digital Marketing
January 1, 2018 - January 1, 2018CIM Diploma in Professional Digital Marketing
January 1, 2018 - October 15, 2025Industry Experience
Healthcare, Software & Internet, Professional Services, Media & Entertainment, Education, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter in Hitchin today.