Evaluated AI approaches for efficient e-commerce catalogue field prediction for 4 critical fields (Title, SKU, Category, Description) by developing an automated field-mapping system with Cadeera AI. Achieved 99.5% validation accuracy by evaluating 6 sentence-transformer models with FAISS similarity search against XGBoost and Random Forest using product catalog data. Led a POC to integrate a RAG-based chatbot with Salesforce using AWS Q and Bedrock foundational models for marketing queries; results were limited by data ingestion constraints.

Senior Consultant Business Analysis at Systems Limited

August 1, 2023 - October 15, 2025

Conducted customer churn analysis and market analysis to help marketing teams tailor campaigns. Served as liaison between internal and external stakeholders and translated business requirements into actionable technical specifications (user stories, epics, UML/BPMN). Facilitated Scrum with the development team; led user acceptance testing and post-launch support. Independently led 5 parallel projects while maintaining quality and timelines. Integrated 10+ products across 5 strategic partners in the Digital Solutions team for a major telecom company in Pakistan.

Business Analyst at S&P Global

February 1, 2021 - October 15, 2025

Migrated legacy Cap IQ screener to S&P Global Market Intelligence Screener; debugged MySQL queries and stored procedures to resolve performance issues and maintain data integrity. Guided Scrum processes, gathered requirements, and supported Agile development, leading to successful end-to-end product deliveries. Managed and validated large data sets and delivered insightful reports to stakeholders. Identified and mitigated risks to ensure on-time project delivery.