Hi, I’m Alina Verchovska, a results-driven digital marketing specialist with a strong focus on product UX design and growth. I enjoy turning data into actionable campaigns, optimizing customer journeys, and building learning-friendly teams that can scale marketing efforts effectively. I’m enthusiastic about bridging marketing, product, and user experience to deliver measurable impact across e-commerce, education, and health categories. I thrive in cross-functional environments and love teaching others, refining processes, and creating efficient onboarding for new team members. I value work-life balance and friendly collaboration, and I’m always eager to learn new tools and methods to improve customer service quality and campaign performance.

Alina Verchovska

Hi, I’m Alina Verchovska, a results-driven digital marketing specialist with a strong focus on product UX design and growth. I enjoy turning data into actionable campaigns, optimizing customer journeys, and building learning-friendly teams that can scale marketing efforts effectively. I’m enthusiastic about bridging marketing, product, and user experience to deliver measurable impact across e-commerce, education, and health categories. I thrive in cross-functional environments and love teaching others, refining processes, and creating efficient onboarding for new team members. I value work-life balance and friendly collaboration, and I’m always eager to learn new tools and methods to improve customer service quality and campaign performance.

Available to hire

Hi, I’m Alina Verchovska, a results-driven digital marketing specialist with a strong focus on product UX design and growth. I enjoy turning data into actionable campaigns, optimizing customer journeys, and building learning-friendly teams that can scale marketing efforts effectively. I’m enthusiastic about bridging marketing, product, and user experience to deliver measurable impact across e-commerce, education, and health categories.

I thrive in cross-functional environments and love teaching others, refining processes, and creating efficient onboarding for new team members. I value work-life balance and friendly collaboration, and I’m always eager to learn new tools and methods to improve customer service quality and campaign performance.

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Language

Ukrainian
Fluent
English
Advanced
Czech
Intermediate
French
Intermediate

Work Experience

Marketing Specialist / Senior Facebook Media Buyer at GoIT Education
July 31, 2024 - October 15, 2025
Led customer acquisition campaigns in EdTech, increased unique site users, analyzed and improved funnel efficiency, launched Facebook campaigns with remarketing, tested new products, and optimized performance.
Facebook Media Buyer / Internal Consultant at Studio Moderna
April 30, 2023 - October 15, 2025
Managed Facebook campaigns for multiple products, optimized time consumption in team workflows, onboarded new team members, created onboarding materials, launched campaigns, tested creatives, and collaborated with remarketing audiences and tracking systems to improve ROI.
Junior PPC Facebook Specialist at LeadsDoIt
December 31, 2020 - October 15, 2025
Managed Tier-1 traffic for dating and CBD/health niches from Facebook, optimized CPA with ROI around 200%+, created and scaled campaigns, built landing pages, conducted AB tests for mobile apps, communicated with partner platforms, and produced ad creatives (Canva).
CRM/Marketing Internship at Auchan
December 31, 2017 - October 15, 2025
Internship in the marketing department; Assistant of CRM-manager, contributed to CRM tasks and marketing activities.

Education

Marketing specialization courses at National University of Kyiv-Mohyla Academy
January 1, 2015 - January 1, 2018
Bachelor's degree in Economics at Kyiv National University of Trade and Economics
January 1, 2010 - January 1, 2013

Qualifications

Product School Certification (Genesis Academy / GoIT Education)
January 1, 2023 - October 15, 2025
Targetorium webinars and targeting course
January 1, 2020 - October 15, 2025
Genesis Marketing Week
January 1, 2020 - October 15, 2025
ncubator PM education module
January 1, 2018 - October 15, 2025
KMBS — Management of Educational Projects module
January 1, 2018 - October 15, 2025
Ernst & Young CSR module
January 1, 2017 - October 15, 2025
Auchan – Certificate program "Successful Trader"
January 1, 2017 - October 15, 2025
Ecommerce course
January 1, 2022 - October 15, 2025

Industry Experience

Software & Internet, Education, Retail, Professional Services, Media & Entertainment