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Hi, I’m Angela Steeden. I’m a design and product development specialist with over 20 years working across global surf and lifestyle brands, leading teams and delivering seasonal ranges from concept to consumer. I’ve built and mentored multidisciplinary design groups, driven garment construction, fit, fabric and print development, and translated marketplace trends into award-winning product strategies that grow revenue and strengthen brand outcomes on regional and global scales. I’m passionate about collaboration, mentorship, and hands-on guidance—keeping projects on time, on budget, and true to the brand vision. I enjoy leveraging trend research and cross-functional partnerships with design, production, marketing, and partnerships to create momentum and elevate the customer experience.…Hi, I’m Angela Steeden. I’m a design and product development specialist with over 20 years working across global surf and lifestyle brands, leading teams and delivering seasonal ranges from concept to consumer. I’ve built and mentored multidisciplinary design groups, driven garment construction, fit, fabric and print development, and translated marketplace trends into award-winning product strategies that grow revenue and strengthen brand outcomes on regional and global scales. I’m passionate about collaboration, mentorship, and hands-on guidance—keeping projects on time, on budget, and true to the brand vision. I enjoy leveraging trend research and cross-functional partnerships with design, production, marketing, and partnerships to create momentum and elevate the customer experience.

Angela Steeden

Designer, Product Designer, Brand Designer, +2

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Hi, I’m Angela Steeden. I’m a design and product development specialist with over 20 years working across global surf and lifestyle brands, leading teams and delivering seasonal ranges from concept to consumer. I’ve built and mentored multidisciplinary design groups, driven garment construction, fit, fabric and print development, and translated marketplace trends into award-winning product strategies that grow revenue and strengthen brand outcomes on regional and global scales. I’m passionate about collaboration, mentorship, and hands-on guidance—keeping projects on time, on budget, and true to the brand vision. I enjoy leveraging trend research and cross-functional partnerships with design, production, marketing, and partnerships to create momentum and elevate the customer experience.…Hi, I’m Angela Steeden. I’m a design and product development specialist with over 20 years working across global surf and lifestyle brands, leading teams and delivering seasonal ranges from concept to consumer. I’ve built and mentored multidisciplinary design groups, driven garment construction, fit, fabric and print development, and translated marketplace trends into award-winning product strategies that grow revenue and strengthen brand outcomes on regional and global scales. I’m passionate about collaboration, mentorship, and hands-on guidance—keeping projects on time, on budget, and true to the brand vision. I enjoy leveraging trend research and cross-functional partnerships with design, production, marketing, and partnerships to create momentum and elevate the customer experience.

Available to hire

Hi, I’m Angela Steeden. I’m a design and product development specialist with over 20 years working across global surf and lifestyle brands, leading teams and delivering seasonal ranges from concept to consumer. I’ve built and mentored multidisciplinary design groups, driven garment construction, fit, fabric and print development, and translated marketplace trends into award-winning product strategies that grow revenue and strengthen brand outcomes on regional and global scales.

I’m passionate about collaboration, mentorship, and hands-on guidance—keeping projects on time, on budget, and true to the brand vision. I enjoy leveraging trend research and cross-functional partnerships with design, production, marketing, and partnerships to create momentum and elevate the customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Freelance Fashion Designer/Product Developer at A Look Inside Design Studio

March 1, 2024 - Present

Founded A Look Inside Design Studio to collaborate with brands for concept to consumer design. Responsibilities include concepting branding and brand direction, creating moodboards, colour palettes and seasonal print direction, leading design development with key stakeholders, interpreting client vision through trend reports and design intent documents, developing technical sketches and tech packs, sourcing fabrics, supplier introductions, and managing critical paths to ensure timely delivery. Provide product fitting and fit reports from sampling to bulk production, plus supply chain introductions and consultancy.

Design Manager at Ringers Western

March 1, 2024 - October 16, 2025

Recruited to set design direction and align product design with brand strategy. Led forward range planning, seasonal fabric and print direction, and development meetings. Collaborated with Creative & Marketing on brand partnerships and GTM strategies, and worked with Content on styling for campaigns. Ensured ranges were delivered on time and within budget, and contributed to partnerships (e.g., Bundaberg Rum capsule) and corporate uniforms.

Head of Design at Ringers Western

December 31, 2021 - October 16, 2025

Led the design team to align product direction with brand vision, developed seasonal fabrics, colour palettes, and prints, and oversaw print execution and tech packs. Managed critical path timelines across categories and led development from concept to finished garments for multiple lines including fleece, outerwear, tees, swimwear, kidswear, and collaborative capsules. Implemented the printables block process to improve fit, construction, and productivity across suppliers.

Senior Women’s Designer at Billabong Australia

December 31, 2021 - October 16, 2025

Key influencer in the Women’s Design department, responsible for concept to finished product across Dresses, Tops, Onesies, Tees, Boardshorts, Headwear, Carrybags, and Kidswear. Led fabric development, prints, and direction; contributed to trend forecasting, color strategy, and global collaboration.

Senior Designer Mens Apparel at Billabong Australia

December 31, 2017 - October 16, 2025

Led men’s product design development across multiple categories, including backpacks, wallets, beanies, and related accessories. Drove concept to finished product and contributed to category growth and competition planning.

Designer at Spare

December 31, 2012 - October 16, 2025

Established the women’s label, developing concept to finished products for T‑shirts and dresses and presenting collections to retailers.

Designer at Billabong Australia

December 31, 2010 - October 16, 2025

Senior Women’s Designer contributing to overall product direction, color palettes, fabric development, trend forecasting, and seasonal range planning.

Pattern Maker at Billabong Australia

December 31, 1999 - October 16, 2025

Developed size specs for seasonal products for men’s and women’s garments; liaised with suppliers to solve fit issues and produced patterns for new styles.

Founder & Designer at LoveBird Collective

January 1, 2011 - Present

Founder and designer creating seasonal collections, sourcing materials and yarns, producing proto samples and production runs, building wholesale relationships, and managing marketing and online sales.