Hi, I’m Jade La Bourne. I’m a creative and strategic social media lead with 10+ years of experience growing brands and building communities that convert. I’ve led growth for ASOS, Pai Skincare, Trend Arc Social, and Very, driving audience growth, engagement, and brand relevance through people-first storytelling and data-informed content strategies.
I’ve built and led high-performing teams from the ground up, created global social media programs, and delivered trend-led content ecosystems that resonate with diverse audiences. I’m passionate about cross-functional collaboration across marketing, product, and customer experience to deliver meaningful impact and sustainable growth.
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