Hi, I’m Jade La Bourne. I’m a creative and strategic social media lead with 10+ years of experience growing brands and building communities that convert. I’ve led growth for ASOS, Pai Skincare, Trend Arc Social, and Very, driving audience growth, engagement, and brand relevance through people-first storytelling and data-informed content strategies. I’ve built and led high-performing teams from the ground up, created global social media programs, and delivered trend-led content ecosystems that resonate with diverse audiences. I’m passionate about cross-functional collaboration across marketing, product, and customer experience to deliver meaningful impact and sustainable growth.

Jade La Bourne

PRO

Hi, I’m Jade La Bourne. I’m a creative and strategic social media lead with 10+ years of experience growing brands and building communities that convert. I’ve led growth for ASOS, Pai Skincare, Trend Arc Social, and Very, driving audience growth, engagement, and brand relevance through people-first storytelling and data-informed content strategies. I’ve built and led high-performing teams from the ground up, created global social media programs, and delivered trend-led content ecosystems that resonate with diverse audiences. I’m passionate about cross-functional collaboration across marketing, product, and customer experience to deliver meaningful impact and sustainable growth.

Available to hire

Hi, I’m Jade La Bourne. I’m a creative and strategic social media lead with 10+ years of experience growing brands and building communities that convert. I’ve led growth for ASOS, Pai Skincare, Trend Arc Social, and Very, driving audience growth, engagement, and brand relevance through people-first storytelling and data-informed content strategies.

I’ve built and led high-performing teams from the ground up, created global social media programs, and delivered trend-led content ecosystems that resonate with diverse audiences. I’m passionate about cross-functional collaboration across marketing, product, and customer experience to deliver meaningful impact and sustainable growth.

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Language

English
Fluent

Work Experience

Social Media Lead / Head of Social Media at ASOS
January 1, 2019 - October 16, 2025
Grew the main account from 2M to 7M followers; launched ASOS Face + Body; led the brand’s first dedicated beauty content strategy.
Senior Social Media Manager at Pai Skincare
January 1, 2021 - October 16, 2025
Doubled audience; developed a CEO social strategy; built community-first actions across Facebook Groups and Instagram DMs to deepen customer connection.
Social Media Lead at Very
January 1, 2025 - October 16, 2025
Built a social team from scratch; transformed brand output from static outfit flat lays to a video-first strategy implemented entirely in-house.
Founder / Head of Social Media at Trend Arc Social
January 1, 2025 - Present
Freelance social media specialist helping lifestyle, fashion, and wellness brands craft strategies, content, and communities that drive real impact and long-term growth.
Freelance Social Media Manager at Trend Arc Social
January 1, 2025 - Present
Freelance social media manager helping brands grow through creative, strategy-led content.
Head of Social Media at Very
January 1, 2025 - October 17, 2025
Developed and implemented a global social media strategy that elevated brand visibility and engagement. Mentored the community team across Facebook Groups and Instagram DMs. Led cross-functional initiatives across marketing, product, and customer experience.
Social Media Strategist at Pai Skincare
January 1, 2021 - October 17, 2025
Designed and led a social strategy that increased beauty content output and engagement; created trend-driven platform-native content and contributed to brand growth.
Senior Social Media Manager at ASOS
January 1, 2019 - October 17, 2025
Grew the main account from 2M to 7M followers; launched ASOS Face + Body; led the brand’s first dedicated beauty content strategy.
Founder / Freelance Social Media Specialist at Trend Arc Social
January 1, 2019 - October 17, 2025
Freelance social media strategist helping lifestyle and beauty brands grow through trend-led content and community-building.

Education

Storytelling Audience Growth Team Leadership at University of Manchester
January 11, 2030 - October 16, 2025
BA (2:1) at University of Manchester
January 11, 2030 - October 17, 2025

Qualifications

Pinterest Award 2025
January 1, 2025 - October 16, 2025
Social Media Executive Freelance Award 2025
January 1, 2025 - October 16, 2025
Social Media Awards 2025
January 1, 2025 - October 16, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Software & Internet