Strategized and developed editorial content reflecting audience interests and cultural moments, helping engage the brand's community. Revamped the newsletter to increase open and click-through rates, reinforcing the brand's voice and community connection. Leveraged social listening and analytics to guide content direction and deepen relationships with the brand's millennial and Gen Z audience.

Content Creator at Shelby Dylan – Personal Brand

April 1, 2024 - Present

Built a personal brand, growing an engaged audience of 4,500+ across Instagram and TikTok. Increased average engagement rate by 36% in six months through trend-driven content and strategic posting times. Created compelling photography and video content using Canva and CapCut, staying ahead of social media trends.

Branch Marketing Manager at Fairway Independent Mortgage Corporation

February 29, 2024 - October 16, 2025

Managed eight regional social accounts, increasing engagement by 50% with audience-first content strategies. Created and executed content calendars informed by data and platform performance trends. Strengthened brand trust and community connection through personalized, hyper-local content.

Integrated Marketing Associate at Skinary App

May 1, 2022 - October 16, 2025

Increased social media followers by 68% in the first month through trend-aligned content and micro-influencer partnerships. Developed multi-channel campaigns across social, email, and app platforms to drive user acquisition and retention for startup. Fostered a customer-centered digital community through educational content and authentic brand storytelling.