Social Editor & Content Contributor at So She Slays

Strategized and developed editorial content reflecting audience interests and cultural moments, helping engage the brand's community. Revamped the newsletter to increase open and click-through rates, reinforcing the brand's voice and community connection. Leveraged social listening and analytics to guide content direction and deepen relationships with the brand's millennial and Gen Z audience.

Branch Marketing Manager at Fairway Independent Mortgage Corporation

Managed eight regional social accounts, increasing engagement by 50% with audience-first content strategies. Created and executed content calendars informed by data and platform performance trends. Strengthened brand trust and community connection through personalized, hyper-local content.

Integrated Marketing Associate at Skinary App

Increased social media followers by 68% in the first month through trend-aligned content and micro-influencer partnerships. Developed multi-channel campaigns across social, email, and app platforms to drive user acquisition and retention for startup. Fostered a customer-centered digital community through educational content and authentic brand storytelling.